Leading multinational telecom uses AWS’s
generative AI and machine learning capabilities to accelerate its
transformation into a technology company
At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com
company (NASDAQ: AMZN), today announced that Axiata Group Berhad
(Axiata), a leading Asian telco and digital group headquartered in
Malaysia, has selected AWS as its primary cloud provider. With AWS,
Axiata is accelerating its digital transformation across its
operating companies to better serve 174 million customers in the
Southeast Asia and South Asia regions.
Axiata will migrate a large array of its mission-critical
applications, including more than 650 services across customer
service, enterprise resource planning, and human resources, to AWS
by the end of 2024. In addition, the company will move 80 machine
learning (ML) applications to the world’s leading cloud. Axiata
will use AWS technologies, including data analytics, generative
artificial intelligence (generative AI), and ML, to inform
data-driven business decisions, tailor offerings to new markets,
and develop new services to meet evolving customer needs across the
telecommunications, banking, and payments industries. Axiata’s
operating companies will also leverage AWS’s security features,
like identity and access management (IAM) and encryption, to
deliver the highest levels of security and privacy across its
telecom network.
“AWS has been a key collaborator in our digital transformation
journey, accelerating our time to market for new services, enabling
us to better serve our 174 million customers across Asia,” said
Anthony Rodrigo, group chief information officer at Axiata.
“Customers expect effortless mobile transactions, and by tapping
into AWS’s generative AI and machine learning capabilities, we can
deliver on the needs of customers rapidly, securely, and more cost
effectively. The cloud gives us the agility to build new business
models that will differentiate Axiata now and into the future. We
look forward to expanding our collaboration with AWS further.”
Using Amazon Bedrock, a service that makes multiple foundation
models available via an API, Axiata is building experimental
generative AI applications to improve productivity across all
business lines, including customer service, finance, human
resources, and sales. Axiata uses Amazon SageMaker, a fully managed
service to build, train, and deploy ML models, to optimize business
processes and networks. For example, Axiata's Sri Lanka operating
company Dialog Axiata transformed its analytics and ML
infrastructure into an internal AI factory system that enables the
company to apply ML and AI technologies across its core operations
using Amazon SageMaker. The AI factory allows Dialog Axiata to
efficiently use analytics and ML to develop and deploy churn
prediction and next best-offer systems to drive customer
engagement.
XL Axiata, an Indonesia-based mobile telco operator, is using
Amazon Elastic Kubernetes Service (Amazon EKS), a managed service,
which gives companies the flexibility to start, run, and scale
Kubernetes in the cloud, to launch and run its mobile applications
without needing to manage underlying infrastructure. Today, 27
million Indonesian customers on XL Axiata’s MyXL and AXISnet mobile
applications can seamlessly access their accounts while enjoying
the latest rewards and personalized offers. Running on AWS, XL
Axiata has expanded the availability of its services and tripled
its monthly active users in two years. The company has also scaled
its applications nearly twice as fast on AWS, compared to using
on-premises infrastructure.
Axiata is embracing cloud technology to drive digital
transformation and innovate new customer offerings to remain
competitive. To provide market-ready solutions that are flexible,
scalable, and user friendly, AWS and Axiata Digital Labs (ADL)
collaborated to deliver the Axonect product suite. The offering is
an open standards–based toolbox that helps telcos and enterprises
use AWS infrastructure to modernize traditional business-support
systems, drive innovation, and create digital customer experiences.
With AWS, ADL can offer its customers a range of systems and tools,
including its Digital Business Support System that offers 5G and
cloud-optimized platforms for business-to-business and
business-to-consumer interactions.
“Axiata Group’s digital transformation across Asia is an
inspiring example of how telcos can accelerate their transformation
to technology companies that help meet rising customer demand for
digital services,” said Conor McNamara, vice president at AWS
ASEAN. “With AWS, Axiata can diversify and modernize their business
in the cloud, while shaping the future of customer service with
generative AI. We are excited to collaborate with Axiata Group and
support their vision to be the Next-Generation Digital
Champion.”
About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud. AWS has been continually
expanding its services to support virtually any workload, and it
now has more than 240 fully featured services for compute, storage,
databases, networking, analytics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, virtual and augmented reality (VR and AR), media, and
application development, deployment, and management from 102
Availability Zones within 32 geographic regions, with announced
plans for 15 more Availability Zones and five more AWS Regions in
Canada, Germany, Malaysia, New Zealand, and Thailand. Millions of
customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn
more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
About Axiata
In pursuit of its vision to be The Next Generation Digital
Champion, Axiata is a diversified telecommunications and digital
conglomerate operating Digital Telcos, Digital Businesses and
Infrastructure businesses across a footprint spanning ASEAN and
South Asia.
The Group has controlling stakes in market-leading mobile and
fixed operators in the region including 'XL’ and ‘Link Net' in
Indonesia, 'Dialog' in Sri Lanka, 'Robi' in Bangladesh, 'Smart' in
Cambodia and 'Ncell' in Nepal while 'CelcomDigi' in Malaysia is a
Key Associate Company. Axiata’s regional digital business verticals
comprise ‘Boost’ a fintech company, and ‘ADA’, a digital analytics
and AI company. 'EDOTCO' is among the top 10 independent TowerCos
globally, operating in nine countries to deliver telecommunications
infrastructure services.
As a committed and long-term investor, the Group actively
supports and drives young talent development; community outreach;
as well as climate change initiatives. Axiata's broader goal of
Advancing Asia aims to piece together the best in the region in
terms of innovation, connectivity and talent to drive digital
inclusion and sustainable progress across our markets. Find out
more at www.axiata.com
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