Amazon Aurora PostgreSQL, Amazon DynamoDB, and
Amazon RDS for MySQL zero-ETL integrations with Amazon Redshift
enable customers to analyze data from multiple sources without
building and maintaining custom data pipelines
Amazon DynamoDB zero-ETL integration with
Amazon OpenSearch Service enables full-text and vector search on
operational data in near real time
Grabyo, iCIMS, Kaplan, Inc., Muzz, Orion
Advisor Solutions, and United Airlines among customers excited to
use AWS zero-ETL capabilities
At AWS re:Invent, Amazon Web Services, Inc. (AWS), an
Amazon.com, Inc. company (NASDAQ: AMZN), today announced new
integrations that enable customers to quickly and easily connect
and analyze data without building and managing complex extract,
transform, and load (ETL) data pipelines. New Amazon Aurora
PostgreSQL, Amazon DynamoDB, and Amazon Relational Database Service
(Amazon RDS) for MySQL integrations with Amazon Redshift make it
easier to connect and analyze transactional data from multiple
relational and non-relational databases in Amazon Redshift.
Customers can also now use Amazon OpenSearch Service to perform
full-text and vector search on DynamoDB data in near real time. By
making it easier to connect to and act on their data, no matter
where it lives, these zero-ETL integrations help customers leverage
the breadth and depth of AWS's leading database and analytics
services to discover new insights, innovate faster, and make better
data-driven decisions. To learn more about unlocking the value of
data using AWS, visit aws.amazon.com/data.
“To help customers fuel innovation with data, AWS offers the
industry’s broadest and deepest set of data services for storing
and querying any type of data at scale,” said Dr. Swami
Sivasubramanian, vice president of Data and Artificial Intelligence
at AWS. “In addition to having the right tool for the job,
customers need to be able to integrate the data that is spread
across their organizations to unlock more value for their business
and innovate faster. That is why we are investing in a zero-ETL
future, where data integration is no longer a tedious, manual
effort, and customers can easily get their data where they need it.
The new integrations announced today move customers toward this
zero-ETL future, and we are continuing to invest in this vision to
make it easy for customers to integrate data from across their
entire system, so they can focus on driving new insights.”
Data is any organization’s differentiator. However,
organizations have different types of data coming from different
origins at varying scales and speeds, and the uses for this data
are just as varied. For organizations to make the most of their
data, they need a comprehensive set of tools that accounts for all
of these variables, along with the ability to integrate and combine
data spread across multiple sources. For example, a company may
store transactional data in a relational database that it wants to
analyze in a data warehouse, but use another analytics tool to
perform a vector search on data from a nonrelational database.
Historically, moving data has required customers to architect their
own ETL pipelines, which can be challenging and costly to build,
complex to manage, and prone to intermittent errors that delay
access to time-sensitive insights. To help customers derive value
from their data, AWS offers a comprehensive set of data services,
so customers always have the right tool for the job. But to put
data at the center of their businesses, customers need to be able
to connect all of their data, regardless of where it lives. That is
why AWS has invested in zero-ETL capabilities that remove the
burden of manually moving data. This includes federated query
capabilities in Amazon Redshift and Amazon Athena—which enable
customers to directly query data stored in operational databases,
data warehouses, and data lakes—and Amazon Connect analytics data
lake—which makes it easier for customers to access contact center
data for analytics and machine learning. It also includes new
zero-ETL integrations between Salesforce Data Cloud and AWS
storage, data, and analytics services to enable customers to easily
and seamlessly unify their data across Salesforce and AWS for
better, faster insights. The integrations announced today build on
AWS’s zero-ETL foundation to remove the burden of building and
maintaining data pipelines, so customers can quickly and easily
connect all of their data, no matter where it lives.
- New Amazon Aurora PostgreSQL, Amazon DynamoDB, and Amazon
RDS for MySQL zero-ETL integrations with Amazon Redshift make it
easier to analyze transactional data without building and
maintaining data pipelines: To maximize the value they get out
of their data, many organizations want to move their transactional
data from multiple high-performance databases—including relational
databases such as Aurora and Amazon RDS, and non-relational
databases such as DynamoDB—into a data warehouse such as Amazon
Redshift to run high-performance data warehousing and analytics
workloads on petabytes of data. However, this data movement
requires customers to create ETL pipelines for every data source.
To make it easier to analyze Aurora data with Amazon Redshift, AWS
announced the general availability of Aurora MySQL zero-ETL
integration with Amazon Redshift earlier this year. This
integration processes more than 1 million transactions per minute
and makes data available in Amazon Redshift within seconds of being
written in Aurora MySQL. To further extend the benefits of
zero-ETL, AWS is announcing the preview of new zero-ETL
integrations for Aurora PostgreSQL, DynamoDB, and Amazon RDS for
MySQL with Amazon Redshift. These integrations help customers
quickly and easily access data from popular relational and
non-relational databases in Amazon Redshift for comprehensive
analysis. Customers simply select the data tables containing the
data they want within their databases, and it is automatically
replicated to Amazon Redshift. By bringing together data from
disparate sources into a single data warehouse, customers can gain
a consolidated view of their business and take advantage of
advanced Amazon Redshift features, including data sharing,
materialized views, and Amazon Redshift ML, to get holistic and
predictive insights.
- Amazon DynamoDB zero-ETL integration with Amazon OpenSearch
Service enables full-text and vector search on transactional data
in near real time: To optimize business operations and create a
more engaging experience for users, many customers use OpenSearch
Service to perform advanced search functions (e.g., full-text and
vector search, relevancy ranking, and autocomplete suggestions) on
their transactional data in DynamoDB. For example, an ecommerce
company might replicate data from DynamoDB to OpenSearch Service to
use a vector search to automatically determine if transactions are
fraudulent by comparing them with data on similar transactions. Now
generally available, the new DynamoDB zero-ETL integration with
OpenSearch Service makes it easier for customers to run powerful
full-text and vector search queries on their DynamoDB data in near
real time. Customers simply choose the DynamoDB tables containing
the data they want to analyze, and the data is replicated into
OpenSearch Service within seconds of being written in DynamoDB.
Customers can synchronize data from multiple DynamoDB tables into
one OpenSearch Service managed cluster or serverless collection to
gain holistic insights across multiple applications and consolidate
their search assets, reducing their costs while increasing
operational efficiency.
Grabyo is a live video production platform that makes it faster,
simpler, and more efficient to produce, distribute, and monetize
professional video output. "Today, we have to build and manage
labor intensive and expensive ETL pipelines that create a
significant operational load on our data engineering team,” said
Mun Wai Kong, chief technology officer at Grabyo. “We use DynamoDB
and Amazon Redshift to power our platform and are impressed with
the simplicity and scale they provide. We are excited about the new
Amazon DynamoDB zero-ETL integration with Amazon Redshift, which
will enable our applications to go from transactions to insights
within minutes. This will help us focus our data engineering
resources on unlocking value for our business and users, instead of
building and managing data pipelines.”
iCIMS is a provider of talent acquisition technology that
enables organizations everywhere to hire great people. “We are
always looking to modernize our applications with AWS through an
effective, modern data strategy that utilizes purpose-built data
stores, as well as an efficient and scalable data sharing and
ingestion process that requires little to no maintenance,” said Ben
Barresi, vice president of Cloud Hosting and Engineering at iCIMS.
“We look forward to using Amazon Aurora PostgreSQL zero-ETL
integration with Amazon Redshift, which will remove the burden of
data pipeline management and maintenance for our engineering team.
Because the data will be available in Amazon Redshift seconds after
it is written in Aurora, we will be able to improve the speed at
which we can analyze our data compared to the nightly one-time
batch ingestion we currently run.”
Kaplan, Inc. is a global educational services company that
supports individuals and institutions in achieving their goals,
particularly in a dynamic and evolving environment. “The Kaplan
Data Engineering team manages hundreds of data pipelines, which are
expensive to maintain and prone to frequent connection errors,”
says Naveen Kambhoji, senior manager at Kaplan, Inc. “The new RDS
for MySQL zero-ETL integration with Amazon Redshift will allow us
to seamlessly transfer transactional data to Amazon Redshift to
perform analyses that help us better understand various aspects of
our business, including student activities, exam completion rates,
and student churn rates. We expect this new offering will help us
improve reliability, scalability, and cost efficiency for our data
infrastructure, while also freeing engineers to focus on more
strategic projects.”
Muzz is a leading global dating app for Muslim communities
around the world. "We use Amazon DynamoDB to manage and store
profile data and user-created content. Previously, our engineering
team used AWS Lambda stream processors to load data from DynamoDB
Streams into Amazon OpenSearch Service for our search and analytics
workloads,” said Alex Bilbie, head of Engineering at Muzz. “It took
weeks to design and build the initial data pipelines, and then we
had to devote ongoing engineering resources to maintain and update
the custom ETL code whenever we needed to make changes. DynamoDB
zero-ETL integration with Amazon OpenSearch Service makes it
significantly easier to use our DynamoDB data in OpenSearch
Service, helping reduce operational overhead and freeing the team
to work on user-facing features that further enhance the Muzz
experience.”
Orion Advisor Solutions provides a tech-enabled fiduciary
process that transforms the advisor-client relationship by enabling
financial advisors with a single, connected, and technology-driven
experience. “Data accessibility, delivery, and transparency are
critical to our business, which is why we use Amazon Redshift to
power our data processing solutions and share data with our advisor
clients in real time to power decision making,” said Brian
McLaughlin, president of Orion Advisor Technology. “Amazon DynamoDB
zero-ETL integration with Amazon Redshift will allow us to quickly
and easily analyze additional data sources to provide financial
advisors with holistic insights and improve our data-sharing
solutions for our clients and partners. We are excited to use this
new zero-ETL integration, which will eliminate the need to build
and manage custom data pipeline solutions.”
United Airlines operates a large domestic and international
route network, spanning cities large and small across the U.S.
“Today, our team uses AWS technologies like Amazon RDS and Amazon
Redshift to collect and analyze data from our applications,
customers, and operations. However, manually managing the data
pipeline to connect all of this data at global scale is costly and
labor intensive,” said Sanjay Nair, managing director at United
Airlines. “With Amazon RDS for MySQL zero-ETL integration with
Amazon Redshift, we plan to build our own self-healing data
pipelines to automate disaster recovery and pipeline- and
data-quality functions while reducing the burden on our data
engineers. As a result, we will also be able to capitalize on
powerful Amazon Redshift features such as cross-Region data
sharing, Amazon Redshift Serverless, and Amazon Redshift Spectrum
to unlock insights on our RDS for MySQL data.”
About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud. AWS has been continually
expanding its services to support virtually any workload, and it
now has more than 240 fully featured services for compute, storage,
databases, networking, analytics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, virtual and augmented reality (VR and AR), media, and
application development, deployment, and management from 102
Availability Zones within 32 geographic regions, with announced
plans for 15 more Availability Zones and five more AWS Regions in
Canada, Germany, Malaysia, New Zealand, and Thailand. Millions of
customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn
more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit
www.amazon.com/about and follow @AmazonNews.
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