Leading sustainability technology platform,
Clarity AI, uses AWS’s generative AI, machine learning, and
analytics capabilities to measure sustainability and social impact
of companies and funds
At AWS re:Invent, Amazon Web Services, Inc. (AWS), an
Amazon.com, Inc. company (NASDAQ: AMZN), today announced that
Clarity AI, a leading technology company that delivers
environmental and social insights to ensure that companies and
consumers invest and purchase sustainably, is all in on AWS.
Clarity AI’s platform analyzes millions of data points to help
investors track, measure, and optimize the social and
sustainability impact of their investment portfolios and comply
with regulatory reporting. These insights empower 150 million
shoppers to purchase from sustainable brands and help investors
direct more than $30 trillion in funds toward companies that
produce positive environmental impacts.
“AWS provides the cloud services, flexibility, and scale we need
to be a data-driven company, to unlock the power of AI, and to
deliver critical sustainability insights to investors, consumers,
and organizations making key decisions that impact our planet and
its inhabitants each and every day,” said Ángel Agudo, board
director and senior vice president of Product at Clarity AI. “At
Clarity AI, our ambition is that social and environmental impact is
seen by investors and businesses as a key variable beyond purely
financial values.”
Clarity AI runs its mission-critical platforms on AWS and uses
AWS generative artificial intelligence (generative AI), machine
learning (ML), and analytics capabilities to provide sustainability
analysis tools for investing, corporate research, benchmarking,
consumer ecommerce purchasing, and regulatory reporting. Using
Amazon SageMaker, a fully managed service to build, train, and
deploy ML models, Amazon SageMaker Studio, a development
environment for ML, and Amazon Elastic Compute Cloud (Amazon EC2)
GPU instances, Clarity AI trains up to 7 billion parameter large
language models (LLMs) and natural language processing (NLP)
models. These models detect, manage, and classify millions of
unstructured data points from sustainability reports, financial
reports, earnings calls, and research documents. Clarity AI then
uses this data to pinpoint which companies might be impacted by a
specific news event and determine the level of environmental
severity. This unbiased information is then shared with investors,
researchers, and consumers to help them make sustainable investing
and purchasing decisions.
Leveraging cloud capabilities from AWS, Clarity AI’s
sustainability technology platform provides clear and objective
data on more than 70,000 companies, 420,000 funds, and 400 local
governments. Ecommerce companies use the company’s environmental
analysis of electronics, fashion and apparel, groceries and
household brands, and health and beauty companies to visually
identify sustainable brands to shoppers. Clarity AI’s platform
integrates with existing ecommerce environments to display badges
that recognize a brand’s sustainability performance, allowing
environmentally conscious shoppers to reward sustainable practices
through their purchases.
Today’s investors and consumers base investment and purchase
decisions on reporting frameworks—such as environmental, social,
and governance (ESG) reports—that disclose information about an
organization’s environmental impact. Investors use the data in
these reports to track a company’s environmental and societal
impact, but it can be challenging to validate ESG performance data
because of the lack of unified reporting standards, evolving ESG
regulations, and fragmented data.
Clarity AI developed generative AI models on AWS using Amazon
SageMaker to uncover new data points that help clients avoid
investing in companies or funds that are engaged in greenwashing or
harmful environmental practices. Using NLP models, Clarity AI
extracts information, identifies problems, and evaluates the
importance of environmental issues. Amazon QuickSight, AWS’s
business intelligence service, enables Clarity AI to present
findings using modern, interactive dashboards, reports, embedded
analytics, and natural language queries. Internally, Clarity AI
uses a generative AI–powered chatbot that runs on AWS to handle
inquiries from prospective clients, increasing the efficiency of
their product specialist team.
The company also relies on AWS to manage security, improve
governance, and maintain regulatory compliance. Clarity AI is using
Amazon GuardDuty, a threat detection service that continuously
monitors AWS accounts and workloads for malicious activity, and AWS
WAF as a web firewall to protect against common web exploits and
bots that can affect availability and compromise security. AWS
security and compliance services have contributed to Clarity AI’s
granting of ISO 27001 and SOC 2 Type II certifications.
Moving forward, Clarity AI plans to expand its use of AWS
generative AI and machine learning services such as Amazon Bedrock,
a service that makes multiple foundation models available via an
API, to harness innovative technologies, help them streamline their
model development process, and strengthen their inference
capabilities.
“Generative AI has the potential to transform every application,
business, and industry, and Clarity AI is a great example of how
this technology can deliver important benefits for business,
society, and the planet, helping the world make more sustainable
investments and purchase decisions,” said Matt Garman, senior vice
president of Sales, Marketing, and Global Services at AWS. “Working
with customers like Clarity AI, we believe that choice and security
are the winning combination that will help organizations make the
most of generative AI to reimagine experiences for customers.”
About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud. AWS has been continually
expanding its services to support virtually any workload, and it
now has more than 240 fully featured services for compute, storage,
databases, networking, analytics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, virtual and augmented reality (VR and AR), media, and
application development, deployment, and management from 102
Availability Zones within 32 geographic regions, with announced
plans for 15 more Availability Zones and five more AWS Regions in
Canada, Germany, Malaysia, New Zealand, and Thailand. Millions of
customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn
more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
About Clarity AI
Clarity AI is a sustainability technology platform that uses
machine learning and big data to deliver environmental and social
insights to investors, organizations, and consumers. Clarity AI’s
capabilities are an essential tool for end-to-end sustainability
analysis related to investing, corporate research, benchmarking,
consumer ecommerce, and regulatory reporting. As of September 2023,
Clarity AI’s platform analyzes more than 70,000 companies, 420,000
funds, and 400 governments, which represents more breadth than any
other player in the market. One way Clarity AI delivers on its
mission to bring societal impact to markets is by ensuring its
capabilities are delivered directly into clients’ workflows through
integrations with partners like BlackRock – Aladdin, Refinitiv an
LSEG business, BNP Manaos, CACEIS, and SimCorp. Additionally,
Clarity AI’s sustainability insights reach more than 150 million
consumers across more than 400,000 merchants on the Klarna
platform. Clarity AI has offices in North America, Europe, and the
Middle East, and its client network manages tens of trillions in
assets and includes companies like Invesco, Nordea, BlackRock,
Santander, Wellington, and BNP Paribas.
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