Universal Music Group, Deezer to Partner on New Streaming Service
06 September 2023 - 8:13AM
Dow Jones News
By Cecilia Butini
Universal Music Group is partnering with streaming company
Deezer to launch a new streaming model which they say will be
designed to better reward artists, the music giant said
Wednesday.
The new service will launch in France in the fourth quarter of
2023 and additional markets will follow, said UMG. The purpose of
the product is to reward artists more fairly, giving them what the
companies call a "double boost", while reducing the influence of
algorithmic programming, according to the companies.
"We are now embracing a necessary change, to better reflect the
value of each piece of content and eliminate all wrong incentives,
to protect and support artists," said Deezer Chief Executive
Jeronimo Folgueira.
Write to Cecilia Butini at cecilia.butini@wsj.com
(END) Dow Jones Newswires
September 06, 2023 01:58 ET (05:58 GMT)
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