BIC LAUNCHES BIC SHAVE CLUB IN THE UNITED-KINGDOM: THE FIRST ONLINE SUBSCRIPTION SERVICE WITH A BIC® REFILLABLE SHAVER FOR MEN
14 November 2017 - 8:00AM
BIC GROUP - PRESS RELEASE
Clichy - November
14th,
2017
|
Follow what's new at BIC
BIC LAUNCHES BIC SHAVE CLUB IN
THE UNITED-KINGDOM: THE FIRST ONLINE SUBSCRIPTION SERVICE WITH A
BIC® REFILLABLE
SHAVER FOR MEN
BIC launches BIC SHAVE CLUB, its
online subscription service with a BIC® refillable
shaver for men in the United-Kingdom.
Available as of today, at an
exclusive launch price offer of £2.95 for the five-blade shaver
(delivery included) for the first month's subscription, customers
will get their blades delivered to their door, be able to change
their subscription without commitment and cancel at any time using:
www.bicshaveclub.com
BIC SHAVE CLUB
will deliver the best of BIC's shaving technology through two
refillable razor options:
#3
#3 is the ideal shaver for a quick
and efficient shave
Vitamin E for a smooth glide
#5
#5 is ideal for a precise
and ultra-close shave
-
5 movable blades-patented technology for a
closer shave and optimal comfort
-
A precision edging blade at the back of the head
to easily reach difficult areas such as side burns
-
A lubricating strip with Aloe Vera and Vitamin E
for a smooth glide
-
An easy-to-refill system
-
An ergonomic handle designed with metal and
rubber grip for a better handling and control
-
Launching offer: £2.95 the 1st
month,
then £8 / month
With more than 40 years of
research and development in the shaving category, BIC
revolutionised the world of shaving with the first non-refillable
razor to provide a reliable and simple solution for the everyday
consumer.
BIC SHAVE CLUB, started in France in March 2017, is the first
direct-to-consumer service initiative from BIC, which according to
a recent survey boasts 88% client satisfaction and a high loyalty
rate.
This success has encouraged the company to expand its added-value
shaving service to consumers in the UK in order to pursue its
vision of simplifying consumers lives, offering the best of BIC
technology at an affordable price directly to consumers and to
broaden its customer base through the e-commerce channel.
Investor Relations
Contacts : +33 1 45 19 52 26 |
Press
Contacts : |
Sophie
Palliez-Capian
sophie.palliez@bicworld.com |
Benjamin
Durand +33 1 45 19 51 55 benjamin.durand@bicworld.com |
Katy
Bettach
katy.bettach@bicworld.com |
Isabelle
de Segonzac +33 1 53 70 74 70
isegonzac@image7.fr |
For more information, please visit:
www.bicworld.com
2018
Agenda (all dates to be confirmed)
Full Year
2017 results |
14
February 2018 |
Meeting -
BIC Headquarters |
First
Quarter 2018 results |
25 April
2018 |
Conference
call |
2018
AGM |
16 May
2018 |
Meeting -
BIC Headquarters |
First Half
2018 results |
1st August
2018 |
Conference
call |
BIC is a world
leader in stationery, lighters, shavers and promotional products.
For more than 60 years, BIC has honored the tradition of providing
high-quality, affordable products to consumers everywhere. Through
this unwavering dedication and thanks to everyday efforts and
investments, BIC has become one of the most recognized brands and
is a trademark registered worldwide for identifying BIC products
which are sold in more than 160 countries around the world. In
2016, BIC recorded Net Sales of 2,025.8 million euros. The Company
is listed on "Euronext Paris" and is part of the SBF120 and CAC Mid
60 indexes. BIC is also part of the following Socially Responsible
Investment indexes: CDP's Climate A List, CDP's Supplier Climate A
List, CDP Supplier Engagement Leader Board, FTSE4Good indexes,
Ethibel Sustainability Index (ESI) Excellence Europe, Euronext
Vigeo - Eurozone 120, Euronext Vigeo - Europe 120, Stoxx Global ESG
Leaders Index.
PR_BIC launches BIC SHAVE CLUB in
United-Kingdom -14 NOV 17
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: BIC via Globenewswire
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