SAN FRANCISCO, Nov. 6, 2017 /PRNewswire/ -- DREAMFORCE
2017 -- Salesforce [NYSE: CRM], the global leader in CRM, today
announced myEinstein, powerful machine learning platform services
that enable admins and developers of all skill levels to build
custom AI apps across Salesforce with clicks, not code. Now every
Trailblazer—the hundreds of millions of individuals using
Salesforce to drive innovation, transform their companies and grow
their careers—are armed with the tools they need to deliver smarter
and more personalized customer experiences.
myEinstein includes two new services: Einstein Prediction
Builder, which allows customers to automatically create custom AI
models that can predict outcomes for any field or object in
Salesforce; and Einstein Bots, which can be trained to augment
customer service workflows by automating tasks such as answering
questions and retrieving information.
"Salesforce reimagined AI, bringing it out of the lab and into
the hands of business users with Salesforce Einstein, which now
generates more than 475 million predictions every day," said
John Ball, GM and SVP, Salesforce
Einstein. "Today, we are further democratizing AI by empowering
admins and developers to transform every process and customer
interaction to be more intelligent with myEinstein. No other
company is arming customers with both pre-built AI apps for CRM and
the ability to build and customize their own with just clicks."
Introducing myEinstein AI Platform Services
Every
business process and workflow within a company stands to be more
intelligent or more efficient. Employees need more insights into
the future and to deflect repetitive tasks that take up their days.
However, companies are hindered by the infrastructure costs, lack
of expertise and the resources required to optimize their workflow
with AI. With myEinstein, the employees who are actually managing
and driving business processes have the power to build and
customize AI apps to fit their specific needs.
Here's how myEinstein works. With simple clicks, the declarative
setup guide walks users through building, training and deploying AI
models using structured and unstructured Salesforce data.
myEinstein automates the model building and data scoring
process and custom predictive models and bots can be easily
embedded directly into Salesforce workflows. Models and bots
automatically learn and improve as they're used, delivering
accurate, personalized recommendations and predictions in the
context of business. myEinstein services include:
- Einstein Prediction Builder allows admins to create
custom AI models on any Salesforce field or object-- custom or
standard-- to predict business outcomes, such as a customer's
likelihood to churn or the lifetime value of an account. For
example, an admin at a financial services company can build a
predictive attrition model to understand which customers are most
likely to churn based on all Salesforce fields related to the
account, such as the number of external accounts they link to their
checking account and history of customer support calls. Using a
declarative, point-and-click setup tool, admins define the
prediction, identify the field to build the model on and select
which data to use. The attrition score based on these signals can
then be directly embedded into the Salesforce customer account page
and create a task, automatically alerting reps to high-risk
customers so they can deliver personalized, one-on-one interactions
to reduce attrition risk.
- Einstein Bots enable admins to build, train and deploy
customized service bots with just clicks. Using natural language
processing, Einstein Bots can communicate with customers, freeing
up customer service agents to focus on more complex inquiries.
Einstein Bots are connected to customer service workflows and
trained with historical service and CRM data to quickly and
accurately respond to common customer inquiries, resolve routine
issues, and seamlessly handoff cases to customer service agents, if
required. Both agents and customers have the ability to provide
feedback to the bots, which continuously learn and improve to
deliver more accurate and relevant information. For instance, a
Salesforce admin at an ecommerce company can deploy Einstein Bots
to handle common service issues like tracking an order status,
resetting a lost password or initiating a return. The bots
understand what the customer is asking and can collect basic
information, initiate the appropriate workflows and deliver
personalized, relevant information to the customer.
myEinstein Extends the Power of AI to Any Developer
As
the demand for intelligent apps increase, the speed that developers
need to build at skyrockets. myEinstein also includes Einstein
Language and Einstein Vision, a powerful set of APIs launched in
June 2017 to empower developers of
all skill levels to build AI-powered CRM apps that business users
need. With Einstein Language for Intent, developers can train a model to classify
the underlying intent of customer inquiries in order to
automatically route leads, escalate service cases and personalize
marketing campaigns. Einstein Language for Sentiment enables
developers to classify the tone of any text as positive, negative
or neutral so that companies can quickly gain insight into customer
attitudes and then take appropriate actions. Developers can also
leverage computer vision with Einstein Vision for Image
Classification, which brings visual search, brand detection and
product identification capability to CRM apps; and Einstein Vision
for Object Detection, which enables developers to train models to
recognize multiple unique objects within a single image, as well as
the location, size and quantities of those objects.
About Salesforce Einstein
Einstein makes Salesforce
the world's smartest CRM. Powered by deep learning, predictive
analytics and natural language processing, Einstein democratizes AI
by delivering intelligence directly within the context of business,
across Salesforces' leading apps for sales, service, marketing,
commerce and more. Einstein automatically discovers relevant
insights, predicts future behavior, recommends best next actions
and automates tasks to empower every Salesforce user to deliver
smarter, more personalized customer experiences. Now, sales reps
can focus on the right opportunities, service agents can deliver
proactive service, marketers can create more personalized journeys
and developers can build AI-powered apps with clicks, not code.
Pricing and Availability
- Einstein Prediction Builder is currently in pilot and expected
to be generally Summer of 2018.
- Einstein Bots are currently in pilot and expected to be
generally available in Summer 2018.
- Einstein Vision for Image Recognition is generally available
and Einstein Vision for Object Detection is in beta and is expected
to be generally available in early 2018.
- Einstein Language for Intent and Sentiment is expected to be
generally available in early 2018.
- Salesforce Einstein is generally available across Salesforce.
Pricing for each Einstein feature varies as some are included as
part of existing licenses and editions while others are an
additional charge.
Additional Information
- Take the Get Smart With Salesforce Einstein Trail to learn more
about Einstein
- Get started building custom AI-powered apps with the Einstein
Prediction Builder Trail
- Images of myEinstein can be downloaded from the Salesforce
Newsroom: https://salesforce.com/news
- Take the Fourth Industrial Revolution Trail to learn more at
https://sfdc.co/4ir
- View thousands of hours of Dreamforce content, including
keynotes, sessions and interviews online at
http://salesforce.com/live
Connect with Salesforce
- Like Salesforce on Facebook at
http://facebook.com/salesforce
- Follow @dreamforce, @salesforcenews, #DFTrailblazers and #DF17
on Twitter
- Connect with Salesforce on Facebook and follow @salesforce on
Twitter
About Dreamforce
Dreamforce 2017 is four days of inspiration, growth,
innovation, learning, equality and fun for the Salesforce
community. More than 170,000 Trailblazers from more than 91
countries are registered to attend, and 10 million viewers will
join online for the sold out event. Salesforce will share its
vision for customer success, unveil the latest industry innovations
and showcase the Trailblazer community that is driving innovation,
transforming their companies and advancing their careers.
Dreamforce includes more than 2,700 sessions to give Trailblazers
the opportunity to get hands-on with the latest product
innovations, learn from Salesforce experts and each other and earn
Trailhead badges. Dreamforce also brings together global leaders
and visionaries to share how they have challenged the status quo in
their own unique way. Every day, attendees will have a new
opportunity to learn about Salesforce's commitment to equality
through sessions and activities focused on workforce development,
education, environmental sustainability and philanthropy.
Dreamforce provides attendees a number of opportunities to give
back, including our Dreamfest, featuring Grammy award winners
Alicia Keys and Lenny Kravitz, which is expected to raise
$10 million for UCSF Benioff
Children's Hospitals.
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. Salesforce has been democratizing business technology since
1999 for companies of every size and industry. With
industry-leading clouds that span sales, service, marketing,
commerce, communities, collaboration and industries, all on a
single trusted platform, the Salesforce Customer Success Platform
will power more than 1.7 trillion B2B and B2C transactions this
year for more than 150,000 customers. For more information about
Salesforce (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
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SOURCE Salesforce