SAN FRANCISCO, May 17, 2017 /PRNewswire/ -- Salesforce
(NYSE: CRM), the global leader in CRM, today announced new Commerce
Cloud Einstein innovations that enable retailers to deliver
personalized, AI-powered experiences for shoppers that span web,
mobile, social, in-store and more. Additional innovations that
further enable retailers to deliver the unified shopping experience
that consumers demand include new Order Management features, Mobile
Site Reference Architecture blueprints and Google Android Pay
integration.
Today, artificial intelligence (AI) is changing the way all
consumers shop. They now expect a personalized experience and
instant gratification with every interaction — from online product
recommendations to smarter interactions with in-store associates.
However, the technical complexity and resources required to deliver
AI is out of reach for most retailers. On top of that, the costly
legacy commerce systems that many brands use do not support the
entire customer journey and lack the flexibility required to
connect the variety of channels consumers use for shopping.
To stay competitive in this fast moving and connected world,
brands need a platform that allows them to have more personalized
and engaging experiences with consumers on any channel or device.
In fact, according to the National Retail Federation (NRF), 86% of
retailers plan to implement a unified commerce platform over the
next ten years to more effectively sell to connected consumers.
Commerce Cloud Einstein: Now Delivering More AI-Powered
Consumer Experiences That Turn Browsers into Buyers
Commerce
Cloud already powers more than 2,000 commerce sites in 53 countries
that sold more than $16 billion in
merchandise in 2016 alone, including at brands like Black
Diamond, Ethan Allen and Icebreaker.
It has become the leading enterprise cloud commerce solution by
enabling the world's top retail brands to unify commerce operations
across all points of sale. Customers are already leveraging
existing Einstein AI capabilities in Commerce Cloud including
Einstein Product Recommendations, which recommend the best products
to any consumer on any channel—even if they are shopping
anonymously, and Einstein Commerce Insights which empower retailers
with data-driven insights for smarter merchandising and store
planning.
"The connected consumer is rapidly disrupting retail, creating a
new imperative for brands to deliver smarter, more personal
shopping experiences everywhere," said Jeff
Barnett, CEO, Commerce Cloud, Salesforce. "Commerce Cloud
Einstein accelerates this transformation by lowering the barriers
of AI for every retailer, empowering them to build consumer loyalty
with every interaction and increase conversion across every
channel."
Today, Commerce Cloud Einstein is getting even smarter with new
innovations that empower every company to become a retail
Trailblazer and deliver the predictive and personalized commerce
experiences that modern shoppers demand.
- New Einstein Predictive Sort uses machine learning to
personalize the order in which products appear in search and
category pages on ecommerce sites. Using order history and web
behavior, a predictive model is created for each individual
shopper. Now, the most relevant products for a shopper are shown
first in search results, decreasing the time a customer spends
looking for what they want and thus increasing conversion. Brands
can quickly embed this capability into their sites with just a few
clicks - no coding or data scientists required.
- New Order Management empowers retailers with intelligent
algorithms that seamlessly connect customer demand with inventory
supply in the most cost-effective way possible, no matter where the
customer or inventory is located. By managing and collecting all
key order and inventory data across stores, warehouses and dropship
vendors, retailers can now support "buy anywhere, fulfill anywhere"
scenarios such as buy online/pickup in-store and ship from
store.
- New Mobile Site Reference Architecture provides an
out-of-the-box mobile website blueprint that optimizes the mobile
shopping experience. Commerce Cloud customers see a majority of
traffic from mobile devices, and the Mobile Site Reference
Architecture provides retailers with clear guidance based on best
practices in mobile site design, merchandising and technical
architecture, enabling them to create state-of-the-art mobile
shopping experiences faster than ever before.
- New Android Pay Integration delivers shoppers the
convenience of fast, frictionless, hassle-free checkouts, while
merchants benefit from a simple integration, improved mobile
conversions, and the security of an Android Pay transaction.
"At Charlotte Russe, delivering personalized experiences across
all points of customer engagement is key to our continued growth,"
said Sejal Solanki, Director of
Digital Experience & Product Development at Charlotte Russe.
"With our recent move to Commerce Cloud, we are better equipped to
connect with our customer throughout her journey."
"We're excited to deliver Android Pay seamlessly inside of
Salesforce Commerce Cloud," said Pali Bhat, Global VP of Payment
Products, Google. "Android Pay makes mobile checkout easy. Shoppers
no longer need to enter their card details, they can just choose
Android Pay and authenticate with their device to speed through
checkout."
"Salesforce Commerce Cloud continues to be a strong option for
retailers looking for an established, highly scalable
software-as-a-service (SaaS) solution with market-leading
personalization and promotions commerce capabilities," according to
The Forrester Wave™: B2C Commerce Suites, Q1 2017. "Salesforce also
shows compelling over-the-horizon potential in the realm of
artificial intelligence (AI) and data-driven decision making with
its Salesforce Einstein capabilities."
Salesforce Trailhead: Empowering Retailers to be Their
Best
Salesforce is not only democratizing AI for retailers
with Einstein, but is also democratizing education with Trailhead,
empowering anyone to become a retail Trailblazer. Trailhead is
Salesforce's interactive, guided and gamified learning platform,
where anyone can develop skills that empower them to land a job in
the workforce of the future. Trailhead is providing a direct path
for anyone to start learning Salesforce for free, from anywhere.
Since launching in 2014, Trailblazers have earned more than two
million badges, which directly relate to in-demand job skills. In
fact, according to Indeed, two of the top 10 best jobs of the
future are in the Salesforce Economy*.
Together, these advancements in technology and learning enable
anyone to deliver personalized, AI-powered experiences for shoppers
with Commerce Cloud Einstein and achieve new levels of productivity
for themselves and their company. With guided education via
Trailhead, every retailer is empowered to be their best. Check out
the following trails here:
- Discover how Salesforce can help retailers optimize the buying
and selling experience through Trailhead:
https://trailhead.salesforce.com/trails/cc-overview
- Learn about how Salesforce is empowering millions of retail
Trailblazers to succeed by leveraging AI across the world's #1 CRM:
https://trailhead.salesforce.com/
*Indeed: The Best Jobs in the United States: 2017
Additional Information
- Learn more about the Commerce Cloud here:
https://www.salesforce.com/products/commerce-cloud/overview/
- The 2017 Gartner Magic Quadrant for Digital Commerce is
available here:
http://www.demandware.com/resources/gartner-digital-commerce-mq/
- The 2017 Forrester Wave for B2C Commerce Suites is available
here: https://sfdc.co/bvwUwC
Pricing and Availability
- Commerce Cloud Einstein is generally available today.
- Commerce Cloud Einstein Predictive Sort is expected to be
generally available in July 2017 at
no additional cost.
- Mobile Site Reference Architecture is currently available in
Developer Preview, and is expected to be generally available in
August 2017.
- Android Pay is expected to be generally available in
August 2017 at no additional
cost.
- Commerce Cloud Einstein Product Recommendations and Commerce
Insights are all generally available today and are included as part
of a Commerce Cloud license.
- Commerce Cloud Order Management is priced on a per-order basis
with a shared success model and is generally available today.
Connect with Salesforce
- Like Salesforce and Commerce Cloud on Facebook:
http://facebook.com/salesforce and
http://www.facebook.com/commercecloud.
- Follow @salesforce and @commercecloud on Twitter:
http://twitter.com/salesforce and
http://www.twitter.com/commercecloud.
About Salesforce
Salesforce, the global leader in CRM,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://www.salesforce.com
(https://www.salesforce.com/index.jsp), or call
1-800-NO-SOFTWARE.
Rights of ALBERT EINSTEIN are
used with permission of The Hebrew University
of Jerusalem. Represented exclusively by Greenlight.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/salesforce-extends-commerce-cloud-einstein--delivering-personalized-ai-powered-shopping-experiences-300458942.html
SOURCE Salesforce