NEW YORK, May 2, 2017 /PRNewswire/
-- Salesforce [NYSE: CRM], the world's fastest-growing
top-five enterprise software company and the #1 CRM provider
globally, today launched the Salesforce AppExchange Partner
Program. The new program—coupled with latest advancements in
artificial intelligence (AI) from Salesforce Einstein and the power
of the Salesforce Trailhead guided learning platform—accelerates
the ability of any developer, startup or ISV to build, market and
sell intelligent apps for the $389
billion Salesforce economy.
"The convergence of AI, IoT and massive datasets has created
incredible new opportunities for developers to move beyond the
app—and build components, intelligent bots, data streams and more,"
said Leyla Seka, executive vice
president of AppExchange, Salesforce. "The new AppExchange Partner
Program empowers the next generation of Salesforce ISVs with a
single destination for everything they need to succeed—the training
to create solutions on cutting-edge Salesforce technology and the
programs to turn them into businesses with global reach."
New Opportunities in the World's Largest ISV
Ecosystem
The Salesforce AppExchange, the world's largest
and longest-running enterprise app marketplace, is home to more
than 3,000 solutions for sales, service, marketing and more that
have been installed more than 4 million times. Nearly 90 percent of
the Fortune 100 have already installed apps from the
AppExchange.
Salesforce enables anyone to turn their ideas into businesses
using its breakthrough training, technology and programs.
Salesforce Trailhead, the online, interactive learning platform
that empowers everyone to skill-up for free, educates developers at
every level on how to build apps, components and more on
Salesforce. With Einstein embedded into the Salesforce Platform,
developers can access state-of-the-art AI technologies like machine
learning and natural-language processing, making those solutions
smarter than ever before.
Today, Salesforce unveiled its new AppExchange Partner Program,
replacing the current ISV Partner Program. Key new features of
the AppExchange Partner Program include:
New Business Model: Developers, startups and ISVs can now
take advantage of a new pricing structure that provides enablement
and support based on the partner's AppExchange Trailblazer Score—a
new, point-based system that supports partners for their growth and
activities including:
- Customer success, based on AppExchange reviews and
ratings;
- Product success, based on security review status and
adoption of latest Salesforce technology;
- Team readiness, calculated via Trailhead trails
completed and certifications gained;
- Giving back through participation in the Pledge 1%
program.
Salesforce is lowering the baseline percent-net-revenue (PNR)
model for all new AppExchange Partner Program partners from 25
percent to 15 percent. Existing partners are eligible for the new
PNR terms upon renewal of their current contracts.
New Onboarding Experience: To accelerate time-to-market,
the AppExchange Partner Program will include several new onboarding
tools to streamline a partner's journey from idea to app,
including:
- Onboarding wizard enables partners to get up-and-running
quickly on the AppExchange with automated guides and checklists,
reducing the amount of manual data entry to a few, simple,
click-through screens.
- Payment tools include support for Single Euro Payments
and Automatic Clearing House (ACH), in addition to credit cards.
And Salesforce will also open up API support for its Channel Order
App, so partners can connect their payment systems directly to
Salesforce and automate their order submission process.
- New AppExchange Partner Program dashboard provides
real-time access to partners' AppExchange Trailblazer Score and
onboarding checklist progress.
New Technology Tools: With updates three times a year to
the entire Salesforce Platform, partners benefit from Salesforce's
continuous innovation. The AppExchange Partner Program provides
partners with the latest technology tools such as:
- Salesforce DX enables new levels of productivity,
collaboration and control by helping developers deliver innovative
apps faster with scratch environments, an improved integrated
development environment, seamless GitHub integration and more.
- Free Heroku access allows developers, ISVs and startups
to build apps in the language of their choice. In addition to a
free developer org, partners will also receive Heroku credits that
can be used toward purchasing dynos and add-on services.
New Platform Fund Supercharges Development of New,
Intelligent Solutions
To supercharge the development of new
ecosystem solutions and create additional jobs worldwide,
Salesforce Ventures—Salesforce's corporate investment group—today
announced the new Salesforce Platform Fund with $100 million in new funding. Following the
successful Salesforce Lightning Fund launch last year, which has
been fully deployed, the new Salesforce Platform Fund invests in
entrepreneurs and companies who are building intelligent,
transformative apps and components on the Salesforce Platform,
extending the power of Salesforce for customers. Salesforce
Ventures will also partner with other venture capital firms to
identify joint investment opportunities, further fueling the growth
of the Salesforce ecosystem.
Salesforce Partners Champion the New AppExchange
Program
"Building our company on the Salesforce Platform
brings us instant credibility. Right out of the box, our Sales
Management System has enterprise-grade security, uptime, mobile
access, a full reporting suite and a robust open API," said
Bob Marsh, CEO of LevelEleven.
"Because our technology helps keep salespeople focused on what
matters—and, most importantly, builds world-class front-line sales
managers—customers get more value from their investment in
Salesforce. So we both win. That's the definition of a strong
partner ecosystem."
"MapAnything has been part of the Salesforce Partner Program for
eight years now. It has enabled us to accelerate our
time-to-market, giving us the ability to create amazing
geo-productivity apps and connect with customers in new ways," said
John Stewart, CEO of MapAnything.
"Salesforce is a company that shares our vision for innovation and
growth, while also providing us with an easy-to-access and
comprehensive program that helps us connect with an expanding
customer base."
"The Salesforce Partner Program has allowed us to build, test
and bring customer feedback intelligence to the Salesforce
ecosystem, and in doing so, has given us the ability to serve a
whole new class of customers," said Deepa
Subramanian, CEO of Wootric. "We're excited to partner with
a company that shares our focus on customer centricity, while also
providing us with a battle-tested partner program."
Comments On The News
"At Lightspeed, we're focused on
growing the next generation of industry leaders," said Ravi Mhatre, Partner, Lightspeed Venture
Partners. "There's never been a better time to be a part of the
rapidly growing Salesforce ecosystem, and we're excited to partner
with Salesforce Ventures to empower a new generation of enterprise
cloud startups built on the Salesforce Platform."
"I see a real opportunity in the 'Salesforce economy,'" said
Esteban Kolsky, Principal &
Founder, ThinkJar. "Following a strong adoption cycle for its
platform, Salesforce and its partners have clearly invested in the
AppExchange Program. The partners I've talked to expressed interest
in the new tools that make it easier and more profitable to
participate. This is the right direction for a platform provider in
building an ecosystem."
Pricing and Availability
- The Onboarding wizard and new payment tools will be available
later this year.
- Salesforce DX will be generally available later this year.
Additional Information
- Download a full copy of the IDC "Salesforce Economy" study at:
http://www.salesforce.com/assets/pdf/misc/IDC-salesforce-economy-study-2016.pdf.
- Like Salesforce on Facebook at
http://www.facebook.com/salesforce.
- Visit the Salesforce AppExchange at
http://www.appexchange.com.
- Salesforce Trailhead: https://trailhead.salesforce.com/
- Learn more about Salesforce Ventures:
http://www.salesforce.com/ventures.
- Follow@salesforce on Twitter.
- Follow @SalesforceVC on Twitter.
About Salesforce
Salesforce, the Intelligent Customer
Success Platform and world's #1 CRM provider, empowers companies to
connect with their customers in a whole new way. For more
information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
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SOURCE Salesforce