SAN FRANCISCO, Feb. 20, 2017 /PRNewswire/ -- Salesforce
[NYSE: CRM], the Customer Success Platform and world's #1 CRM
company, today announced that Gartner, Inc. has positioned
Salesforce as a Leader in its February
2017 Magic Quadrant for Digital Marketing Hubs. Placement
was given to Salesforce for its Marketing Cloud, which empowers
marketers to build and manage smarter 1-to-1 consumer journeys.
"Marketing Cloud has been transformative in enabling our
customers across industries to deliver personalized experiences to
consumers," said Bob Stutz, CEO of
Marketing Cloud and Chief Analytics Officer, Salesforce. "We
believe Salesforce's leadership position in the Digital Marketing
Hubs Magic Quadrant further validates our vision for the future of
marketing—where brands can deliver smarter journeys across the
entire consumer lifecycle—not just in marketing, but also sales,
service and commerce."
Marketing Cloud provides a smarter and faster platform and
ecosystem for marketers to deliver relevant, personalized journeys
across channels and devices — enabling them to deliver the right
message, at the right time, throughout all phases of the consumer
relationship. Marketing Cloud includes integrated solutions for
journey management, email, mobile, social and web marketing,
digital advertising, audience segmentation, personalization,
content, and data management.
Over the last year, Salesforce extended its product offerings
with revolutionary Marketing Cloud innovations including the new
Marketing Cloud Lightning user experience, platform and ecosystem,
Marketing Cloud Einstein for marketers to predict the optimal
timing, channel, content and audience for any marketing message,
the new Marketing Cloud mobile app and new data management
capabilities with Krux.
According to Gartner, "a digital marketing hub (DMH) provides
marketers and applications with standardized access to audience
data, content, workflow triggers and operational analytics to
automate execution and optimization of multichannel campaigns,
conversations, experiences and data collection across online and
offline channels."
Additional Information
- The 2017 Gartner Magic Quadrant for Digital Marketing Hubs is
available here: https://sfdc.co/bHsTNE
- Learn more about Salesforce Marketing Cloud here:
https://www.salesforce.com/products/marketing-cloud/overview/
Connect with Salesforce Marketing Cloud
- Like Salesforce Marketing Cloud on Facebook:
https://www.facebook.com/MarketingCloud
- Follow @marketingcloud on Twitter
About the Gartner Reports
Gartner does not endorse
any vendor, product or service depicted in its research
publications, and does not advise technology users to select only
those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of
fact. Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About Salesforce
Salesforce, the Customer Success
Platform and world's #1 CRM company, empowers companies to connect
with their customers in a whole new way. For more information about
Salesforce (NYSE: CRM), visit: http://www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
Salesforce, Salesforce Service Cloud and others are among the
trademarks of salesforce.com, inc. Other names and brands may be
claimed as the property of others.
© 2017 salesforce.com. All rights reserved.
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SOURCE Salesforce