Huge Unveils the Next Wave of Intelligent Experiences
12 Juni 2024 - 2:00PM
Huge, the design and innovation company under Interpublic Group
(NYSE: IPG), announced that for the first time in the company’s
history, 25 percent of its projects contain AI components. Recent
work includes projects with Google, Hublot and newly announced
client, Darling Ingredients.
“For 25 years, Huge has excelled at knowing what’s next in
technology and helping clients navigate new frontiers to design
beautiful, human-centric experiences that unlock growth,” said Lisa
De Bonis, Chief Executive Officer at Huge. “Today, we’re doing the
same with AI. Leveraging its power to elevate what we build and how
we build industry-defining experiences.”
The Next Wave of Intelligent ExperiencesHuge’s growing AI
project roster underscores the company’s commitment to shaping the
future of intelligent experiences (IX). By leveraging AI and other
emerging technologies, Huge is creating personalized, contextual
and intent-aware digital experiences.
Newly announced IX work includes:
- Darling Ingredients: Huge launched a new flagship
digital experience using a wealth of imagery created entirely by AI
to deliver both production efficiencies and brand elevation.
- Google: Huge is enhancing Google’s Keyword blog and news
site with AI to make Google product news and tips more accessible,
saving time and adding value for readers.
- Hublot: Huge is developing the first “Luxury AI”
prototype to deliver highly personalized, white-glove experiences
aimed at increasing customer lifetime value.
Driving the Next Wave of Intelligent ExperiencesTo
further advance Huge’s capabilities in AI-powered design, emerging
tech and design innovation, Huge has hired an impressive lineup of
new executive talent.
- Chief Creative Officer: Ez Blaine – Ez’s exceptional
career at the leading edge of brand and digital design spans
agencies TBWA, AKQA and R/GA, as well as in-house leadership roles
at Apple, Sonos and Tidal.
- Chief Technology Officer: Marc Maleh – Marc rejoins Huge
from Valtech, bringing more than 20 years of expertise in creative
technology across generative AI, extended reality and experiential
design.
- Executive Creative Director: Jade Tomlin – Jade joins
from AKQA London to serve as creative lead on Huge’s Google
account. The account recently won three Webby Awards and continues
to pioneer the use of AI in high-impact experiences.
Additionally, Kieron Leppard has been promoted to Global Head of
Experience Design to drive the company’s UX, CX, Innovation and
Sustainability practices, reporting to the new CCO.
The new team will report to Chidi Achara, Chief Product Officer
at Huge, who joined in February.
“It’s fair to say the future of digital — whether websites, apps
or experiential — will be conversational and human-like. Brands
that don’t embrace this reality risk being left behind. At Huge,
we’re assembling best-in-class talent, tools and templates to
enable our clients to win in the age of AI and emerging tech,” said
Achara.
To learn more about Huge’s work, visit www.hugeinc.com.
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About HugeHuge is a design and innovation company. We create
products and experiences that grow the world’s most ambitious
brands. We do this by designing experiences for people, not users,
and uncovering new sources of growth by leveraging our creative
talent, our proprietary platform LIVE and unlocking the advantages
brought to us by emerging technologies. We believe all experiences
should be intelligent, shoppable and unique to every brand.
Part of the Interpublic Group of companies, Huge’s nearly 1,000
thinkers, tinkerers, makers and creators, have been problem-solving
across North America, Europe, and Latin America for over 25 years.
Interested? You’ll find more information at www.hugeinc.com.
# # #
Contact InformationDe'Andra
Roberts(Huge)droberts@hugeinc.com
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