KINESSO Names Tom Amies-Cull as Global Chief Operating Officer and Amie Owen as Global Chief Growth Officer of KINESSO Commerce
08 Mai 2024 - 3:00PM
Business Wire
The leadership moves come as KINESSO further
scales its data and tech expertise across IPG Mediabrands,
reinforcing commitment to help brands navigate Commerce, emerging
tech and AI
KINESSO, IPG Mediabrands’ centralized tech and data unit, today
announced Tom Amies-Cull as Global Chief Operating Officer of
KINESSO and Amie Owen as Global Chief Growth Officer of KINESSO
Commerce. These strategic leadership decisions follow the holding
company’s merger of several agencies under the KINESSO umbrella in
the second half of 2023, creating a performance, tech and data
powerhouse that scales across all IPG Mediabrands agencies and
their clients.
“The complexity of the media industry continues to grow
exponentially, our clients constantly find themselves in
unchartered territory. We want to provide them with the expertise
and confidence that they are doing what’s best for their business
at every turn,” said Jarrod Martin, Global CEO, KINESSO. “The
addition of Tom in a global operations leadership role will help us
scale our tech expertise across markets and transform the way we
work, while Amie’s deep knowledge and experience in Commerce will
be brought to the center, benefitting all clients.”
Amies-Cull joins KINESSO most recently from dentsu where he held
the role of Global COO for media, driving their transformation
agenda, overseeing global delivery capabilities and enabling teams
across markets through technology. Based in the UK, Amies-Cull will
report directly to Global CEO, Jarrod Martin, overseeing the
integration of tech and data solutions across markets and agencies
in the KINESSO and IPG Mediabrands network.
“I’m joining KINESSO at such an exciting and transformational
time in the company’s trajectory. Brands are looking for agency
partners to make the most complex processes more digestible, agile
and actionable, in order for that to happen, KINESSO needs to be
functioning in the most effective way from the center to unlock
growth at scale for clients,” said Amies-Cull, “The decisions we
make in the coming months and years will further solidify KINESSO’s
position at the forefront of the evolving media landscape.”
Owen, formerly Global Chief Commerce Officer for UM Worldwide,
is tasked with scaling the success she found at the helm of UM
Commerce across all IPG Mediabrands clients under the recently
formed KINESSO Commerce banner. Owen recently led the launch of
UM’s Shoptimizer solution and has been recognized as a leader and
change-maker in the Commerce and Retail Media space which is
projected to reach almost $122B in 2025.
“The explosion of retail media networks and ongoing advancements
in data, tech and measurement can be overwhelming, so we’re
simplifying the space for our clients. We’re providing clarity in
the complexity, giving clients the confidence to navigate this
landscape and make huge steps forward,” Owen said. “It’s a
privilege to move into this new role, where I can create a
supercharged Commerce solution across all IPG Mediabrands
clients.”
ABOUT KINESSO
KINESSO is the technology-driven performance marketing agency
that sits at the very heart of IPG Mediabrands, providing
actionable growth for both our agency partners and clients. We turn
‘action’ into ‘outcome’ for our clients, leveraging our unique
capabilities in optimization, analytics, AI and experimentation.
KINESSO has brought together the collective power of what was
formerly Matterkind, Reprise, and KINESSO under one collective
entity that will serve as the most powerful delivery engine in the
industry. We have extensive offerings spanning across performance
marketing and data and technology. Fueled by a deep understanding
of consumer behavior, we offer an end-to-end engine of planning and
optimization while also delivering on data-driven strategy for
social platforms, actionable growth in e-commerce, and creating
curated marketplaces specific to each client’s function and needs.
The company has more than 6,000 employees operating in more than 60
countries. Learn more at KINESSO.com.
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