Named Most Effective Agency
Network
NEW
YORK, June 5, 2024 /PRNewswire/ -- Effie
Worldwide today announced the 2023 Effie Index, the
annual ranking of the companies behind the world's most effective
marketing, with McCann Worldgroup named
the Most Effective Agency Network for 2023. McCann
Worldgroup earned the top position with a strong performance across
all regions in 2023.
Contributing to McCann Worldgroup's Most Effective Agency
Network global ranking were the following results:
Regionally:
- #1 Agency Network in the North
America and Europe regional rankings
- #3 Agency Network in the APAC and Latin America regional rankings
- #5 in the Middle East &
Africa regional
ranking
- The network earned a total of 2 Grand, 46 Gold, 65
Silver, and 68
Bronze Effie Awards
This marks the 5th time McCann Worldgroup has
achieved the coveted leadership position in the Effie Index in the
past six years (#1 in 2018-2021, 2023.) The network has appeared in
the Top 5 ranking of Agency Networks since the Effie Index's
inception in 2011.
"We are honored and humbled to be global #1 in creative
effectiveness again! Our position in the Global Effie
Index reflects our deep commitment to proving the value of
creativity around the world. At a time when shiny tech seems
to be ever more alluring, we are excited to be championing the
enduring effectiveness of ideas," said Daryl Lee, Global Chief Executive Officer,
McCann Worldgroup.
Harjot Singh, CSO, McCann
Worldgroup & McCann said: "Effectiveness is the
true measure of the impact and value of our work, and the Global
Effie Index is the most credible and influential standard of
recognising and proving the power of creativity on a global scale.
To be ranked Number 1 on this Index for the
5th time in the last 6 years is an accomplishment
we share with our clients and teams around the world. It brings
great pride to us all."
Traci Alford, Global CEO of
Effie Worldwide, said: "The companies and brands at
the top of our rankings demonstrate the highest commitment to
effectiveness. No matter what their business challenge, they all
have one thing in common, they continue to drive tangible successes
for their brands. I'd like to congratulate all the teams
involved, they represent the very best of our industry and should
be very proud of their achievements."
About the Effie Index
Now in its 13th year, the Effie
Index identifies and ranks the most effective
agencies, marketers and brands by analyzing finalist and
winner data from more than fifty national & regional Effie
Awards competitions. The 2023 rankings reflect a compilation of
over 4,750 worldwide Effie winners and finalists announced between
January 1, 2023 and December 31,
2023.
About McCann Worldgroup
McCann Worldgroup, part of the
Interpublic Group (NYSE: IPG), is a leading global creative
solutions company. The company is united across 100+ countries by a
mission to build enduring brands together. McCann Worldgroup was
named Network for the Year by the Andys in 2024 and Network of the
Year by the EPICA Awards for the sixth time. The core McCann
Worldgroup network is comprised of McCann, MRM, CRAFT, and
FutureBrand, and partners with Momentum Worldwide, Weber Shandwick
and UM to deliver solutions across the entire marketing
spectrum.
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SOURCE McCann Worldgroup