IPG Names Lisa De Bonis CEO of Huge
23 Januar 2024 - 6:30PM
Interpublic Group (NYSE: IPG) announced today that Lisa De Bonis
has been named the new CEO of creative consultancy Huge. She
succeeds Mat Baxter, who had served in the role since 2021 and led
Huge’s structural reorganization, productization model and nascent
investments in AI.
De Bonis is being promoted from her role as Chief Product
Officer, where she oversaw a key element of Huge’s transformation
by leading the development of technological infrastructure and the
deployment of a suite of new AI-powered products and tools, such as
Huge LIVE and the Creative Capital Index.
Baxter noted that "Lisa is the natural successor to continue the
transformation of Huge in light of my decision to relocate back to
Australia for family reasons."
“Huge sits at the intersection of technology and creativity,
building digital products that drive growth and transformation for
marketers. Lisa is a digital-first thinker with deep and global
experience in digital marketing, consultancy and creativity, who
can build on the company’s positioning as a center for innovation
that delivers business results,” said IPG CEO Philippe Krakowsky.
“Mat has been an important part of IPG for over 14 years, leading a
range of organizations, people and capabilities with a great
strategic brain and a big heart, and we’re thankful for his
contributions.”
“Huge is purpose-built to help brands solve complex problems
through technology and innovation. Our people, our work and our new
suite of AI-powered products are driving significant growth for
clients and helping them on their business transformation journeys.
I am honored to take on this role and look forward to working with
the amazing team at Huge to help our clients win in the digital
economy,” said De Bonis.
Prior to Huge, De Bonis served as Managing Director at Accenture
Interactive, operating in multiple leadership roles across the UK
and Europe. She drove double-digit growth across communications and
technology clients, enabled the integration of key acquisitions and
launched a new capability to scale experience-driven
engagements.
Since the start of her career in Paris and London, De Bonis has
helped create and deliver impactful campaigns for international
brands like Orange, Coca-Cola and SABMiller, before co-founding
Work Club, which was subsequently acquired by Havas.
Over the last year Huge has launched results-based work for some
of the world’s most courageous brands, including M&M’S,
McDonald’s, Google, and more.
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About InterpublicInterpublic (NYSE: IPG) (www.interpublic.com)
is a values-based, data-fueled, and creatively-driven provider of
marketing solutions. Home to some of the world’s best-known and
most innovative communications specialists, IPG global brands
include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative,
IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann,
Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM,
Weber Shandwick and more. IPG is an S&P 500 company with total
revenue of $10.93 billion in 2022.About HugeHuge is a creative
consultancy powered by human and AI collaboration. We partner with
the world’s most ambitious brands to Make Huge Moves, which are
creative solutions that deliver powerful outcomes. Huge helps
clients unlock meaningful growth in areas ranging from AI business
consulting, brand and customer experience, technology advisory and
strategy, to high-value audience analysis and product innovation.
Founded in 1999 in Brooklyn, NY, Huge has more than 1,200 employees
working across North America, Europe, Asia and Latin America. The
consultancy is part of the Interpublic Group of Companies. For more
information, visit www.hugeinc.com.
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Contact InformationDe'Andra Roberts (Huge)
droberts@hugeinc.com
Tom Cunningham (IPG) (212) 704-1326
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