Interpublic Group (NYSE: IPG) today announced the expansion of its
Motor City Marketing and Communications Fellowship, a jobs program
exclusively associated with IPG’s Detroit-based communications and
marketing companies supporting client General Motors. This includes
Weber Shandwick, MRM, McCann, Jack Morton Worldwide, and
Commonwealth//McCann.
Cultivating Local Talent
Now in its third year, the Motor City Marketing and
Communications Fellowship will continue to recruit applicants
specifically from Detroit-based institutions, including Wayne State
University and the College for Creative Studies. Dedicated to
growing relationships with educational institutions across Detroit,
the program plays a key role in engaging local talent, facilitating
career development, and cultivating collaborative learning.
Unlike traditional internships, the two-year rotational program
offers comprehensive and in-depth experiences across various
disciplines, providing recruits with a holistic understanding of
the communications, marketing, creative, experiential, and
relationship marketing landscape. Fellowship candidates will also
have the opportunity to support multiple vehicle brands including
Chevrolet, Buick, GMC and Cadillac, as well as adjacencies like GM
Customer Care and Aftersales, CarBravo and OnStar.
With a partnership spanning nearly a century, General Motors and
IPG recognize the significant impact of younger generations on
today's global economy. By investing in emerging talent, IPG is
nurturing the growth and success of the next generation, providing
them with the resources to thrive and flourish in the advertising
and marketing industry.
"There has never been a more critical moment to find ways to
integrate the perspectives and creative insights of emerging talent
into the work we produce for our clients. This program signifies
our commitment not only to the Detroit community but to creating
work that reaches and impacts the full range of consumers, so as to
ultimately drive business impact,” commented IPG CEO Philippe
Krakowsky.
“Our goal is to build teams that authentically mirror the
diversity of our daily customer base, ensuring our approach remains
dynamic and innovative, in step with the ever-evolving landscape of
the automotive industry," noted Grant Theron, IPG’s Global Client
Lead for General Motors.
“This fellowship provides Wayne State University students with
the opportunity to launch a meaningful career. We are delighted to
partner with a program that is thoughtfully constructed to
accelerate a student’s career with a wide range of real-world
experience. The fellowship also allows our students to invest their
talent back into the Motor City, where they received their degree.
This is the best possible outcome for our students and community,
and we’re thrilled to continue our partnership in such a valuable
program,” said Hasan Elahi, Dean at Wayne State University, College
of Fine, Performing and Communication Arts.
"We value partnerships like the Motor City Marketing and
Communications Fellowship by IPG, which supports recent graduates
and the industry alike, facilitating collaborative efforts to
amplify diverse voices within the communication and advertising
design profession," commented Susan LaPorte, Chair and
Professor of Communication Design + Advertising
Departments.
The Motor City Marketing and Communications Fellowship welcomes
both soon-to-be graduates and recent graduates, and the application
process is ongoing. For more details about the program and how to
apply, please visit www.ipgdetfellowship.com.
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About InterpublicInterpublic (NYSE: IPG) (www.interpublic.com)
is a values-based, data-fueled, and creatively-driven provider of
marketing solutions. Home to some of the world’s best-known and
most innovative communications specialists, IPG global brands
include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative,
IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann,
Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM,
Weber Shandwick and more. IPG is an S&P 500 company with total
revenue of $10.93 billion in 2022.
About Commonwealth//McCannCommonwealth//McCann
(www.cw-mccann.com) is an award-winning global advertising agency
founded in 2012 as a division of McCann Worldgroup. Headquartered
in Detroit, CW has offices across 16 countries around the world.
We're creatively led and operationally managed, which means
everything we do is in support of stronger, smarter ideas that work
for our client. Like handling the basics brilliantly, taking care
of the simple things every day. Planning for the future and
exceeding client expectations.
About Jack MortonJack Morton (www.jackmorton.com) is an
award-winning global brand experience agency. We’re driven by the
fact that the world’s most successful brands deliver proof on their
brand promise at every touchpoint. It’s what inspires our team each
day to help clients “Be extraordinary.” For over 80 years, we’ve
strengthened the relationships between brands and the people who
matter most to them, through live, virtual and hybrid experiences,
brand acts, integrated campaigns, sponsorship marketing and
employee engagement.
About McCann WorldgroupMcCann Worldgroup
(www.mccannworldgroup.com) is a leading global marketing solutions
network whose professionals are united across 100+ countries by a
single vision: To help brands earn a meaningful role in people's
lives. McCann Worldgroup was named "Global Agency of the Year" by
Adweek magazine, “Network of the Year” by the Cannes Lions, the
world's most creatively effective marketing services company by the
Effie Awards (for three consecutive years), "Global Network of the
Year" by Campaign magazine and “Network of the Year” by The Webby
Awards. Fast Company named McCann Worldgroup to its list of The
World’s Most Innovative Companies. The network comprises McCann
(advertising), MRM (science/technology/relationship marketing),
Momentum Worldwide (total brand experience), McCann Health
(professional/dtc communications), CRAFT (production), Weber
Shandwick (public relations) and FutureBrand
(consulting/design).
About MRMMRM (www.mrm.com) creatively engineers total human
experiences. Through purposeful, dynamic intersections between
strategy, creative, technology and data sciences, MRM operates in a
borderless, integrated way, to allow for greater collaboration and
velocity—all to the service of helping businesses grow meaningful
relationships with people. MRM has 35-plus offices across North
America, Latin America, Europe, the Middle East and Asia
Pacific.
About Weber ShandwickWeber Shandwick (www.webershandwick.com) is
a leading global communications network that delivers
next-generation solutions to brands, businesses and organizations
in major markets around the world. Led by world-class strategic and
creative thinkers and activators, we have won some of the most
prestigious awards in the industry. Weber Shandwick was named to Ad
Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber
Shandwick was also honored as PRovoke’s Global Agency of the Decade
in 2020 and PRWeek’s Global Agency of the Year in 2015, 2016, 2017
and 2018. The firm earned 25 Lions at the 2019 Cannes Lions
International Festival of Creativity. Data-led, with earned ideas
at the core, the agency deploys leading and emerging technologies
to inform strategy, develop critical insights and heighten impact
across sectors and specialty areas, including brand and B2B
marketing, healthcare marketing, change management, employee
engagement, corporate reputation, crisis management, data and
analytics, technology, public affairs, social impact and financial
communications.
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Contact InformationKevin Karolak (Press)(248) 763-0207
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