Threedium's 3D technology brings hyper-personal
and life-like AR experiences to luxury brands
Threedium, market leader in 3D/AR high-fidelity assets that's
changing the face of e-commerce on web and mobile, announces the
close of its Series A funding with $11 million investment. The
round was led by Interpublic Group (NYSE: IPG) and Olma Partners
with additional support from Mesh Consensys, Reflexive Capital,
Nirvana Family Office, Lyra Ventures, Edenbase, and Kinisis Venture
Fund I. Web3 Studios served as the exclusive financial advisor for
this transaction. The funds will drive the progression of spatial
computing and 3D content production on the web. It will also be
used to deepen R&D into AI to further enhance efficiency of 3D
models and extend the company’s growth by bringing immersive
storytelling to more global brands.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231025912990/en/
Threedium | Powering Unlimited 3D
Solutions For Modern Brands (Photo: Business Wire)
Building trust with consumers has never been more important,
with a surplus of choice, e-commerce fakes on the rise and at a
time when consumer spending is low. Threedium's proprietary 3D and
AR engine, Unlimited3D has the highest fidelity 3D assets across
web and mobile, with real-time customizable AR. This enables any
B2C brand or LVMH retailer across fashion, gaming, automotive CPG
and more, to display their goods as hyper-realistic 3D assets,
allowing customers to interact with the product, zoom in or out,
see it from any angle, try it on, change the color, size or
material before committing to purchase -right from the browser,
with no friction of downloading an app.
Mike Charalambous, Co-founder and CEO of Threedium explains,
"The world of static 2D e-commerce is becoming archaic. User
behavior is evolving and brands striving for distinction recognize
the need to meet consumer demands for enriched, customizable
experiences on the spatial web. This new round of investment
reinforces the trust investors place in our mission to
revolutionize digital landscapes, equipping businesses with
engaging and immersive capabilities."
Threedium offers more than just the highest quality foundational
technology for 3D/AR experiences. Through its own engine or API’s
it allows for full autonomy and creativity in crafting,
customizing, and scaling thousands of bespoke 3D assets and turnkey
3D solutions seamlessly across web, mobile, and digital media
channels. Its scalability and cross-channel capabilities mean that
3D models don't need to be reformatted for different online
customer facing channels, helping CMO’s & brand managers cut
down on their non-working spends for content production, in-store
activations, or gaming initiatives. It's also the only 3D company
to have developed a proprietary file format, .TUF, to block AI
& web theft of 3D files, rather than other open-source
platforms that put IPs at risk.
Threedium's recent funding round highlights heightened interest
in 3D and AR technology, indicating industry momentum towards an
immersive web.
“With this alliance, we gain access to an invaluable team with
the expertise to unleash the full potential of 3D and AR
technology, which combined with the incredible creative and
production capabilities already offered by McCann Worldgroup and
our production agency Craft, provides a unique and powerful value
proposition for our clients,” said Kate MacNevin, Chief Operating
Officer, McCann Worldgroup, IPG’s creative agency network.
“We're setting the benchmark for 3D on the web, with a
omni-channel solution that allows brands to seamlessly disperse
assets across all channels, files and agencies, integrating with
various workflows and spotlighting 3D technology as a pivotal tool
to stand out in modern e-commerce,” said Dusan Odobasic, Chairman
and Chief of Technology at Threedium. “The lines between online and
instore shopping are blurring and AR is becoming the norm in every
omni channel product-buying experience. Those that don’t take
notice will get left behind.”
Brands such as Louis Vuitton, Fendi, Bulgari, LOEWE, Girard
Perregaux, Tommy Hilfiger, Diageo, and NuOrder
Lightspeed and are already making use of these enhanced digital
immersive experiences on the 3D web, allowing consumers to gain
confidence in the buying experience for luxury items such as
diamonds and negate the need for manufacturing inefficiencies or
delivery of multiple samples for brands.
"Threedium's immersive 3D tech allows forward-thinking brands to
achieve cost savings, demonstrate their commitment to
sustainability, and help buyers better visualize the products they
are buying by replacing sample images with detailed interactive 3D
on the web,” said Dipak Pandya, Head of Product & Tech,
Lightspeed POS.
The company is also forging strategic alliances with global tech
giants AWS, Salesforce, NVIDIA and Teads who will use
Threedium’s API’s and infrastructure services to offer their
customers high-fidelity 3D and real-time customization AR
experiences.
For more information or to request a demo, please visit
www.threedium.io.
About Threedium:
Leading the charge in 3D & AR Enterprise Infrastructure,
Threedium is transforming the face of online commerce, ensuring
brands remain at the forefront of industry innovation. Threedium
offers top-tier 3D developer tools, APIs, Web Engine and turnkey
enterprise services including an asset management and deployment
platform, enabling the creation and launch of ultra-high-fidelity
3D and AR experiences for both web and mobile platforms. Customers
include; Louis Vuitton, Fendi, Bulgari, LOEWE, Tommy Hilfiger,
Diageo, Girard Perregaux, and NuOrder Lightspeed. Founded in 2017
and headquartered in London. Threedium ecommerce & web
solutions are available globally. Discover more at
www.threedium.io.
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version on businesswire.com: https://www.businesswire.com/news/home/20231025912990/en/
Beth Handoll | +1 415.535.8658
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