SINGAPORE, Feb. 8, 2024 /PRNewswire/ -- AliExpress
order volume has increased by 60% year-over-year, according to the
financial results announced by Alibaba Group Holding Limited
("Alibaba Group") for the quarter ended December 31, 2023. This strong performance
contributed to a 44% year-over-year growth in Alibaba International
Digital Commerce Group's revenue, exceeding market expectations for
the sixth consecutive quarter.
Bringing Shopping to the Next Level
The catalyst behind this robust growth is AliExpress'
Choice, a premium service introduced in March 2023. Designed to redefine cross-border
shopping, Choice offers customers exceptional value, a
curated selection of high-quality products, logistics and superior
customer service at every touchpoint.
Thanks to Choice, customers in a growing number of
markets now enjoy perks including free shipping, assured on-time
delivery and free returns. For example, products in the
AliExpress Choice section are eligible for free shipping in
the majority of applicable markets for purchases worth over
US$10 or when any three selected
items are bought. As of December
2023, over 20 markets, including Spain and France, enjoy free returns on all
Choice products, and 23 markets, including Germany and Switzerland, are offered an on-time delivery
guarantee.
Logistics remains a cornerstone of Choice's success, with
AliExpress and logistics partner Cainiao extending their global
five-day delivery coverage to include 10 markets in the quarter.
The volume of orders eligible for this expedited service has seen a
triple-digit increase from the previous quarter. In January 2024, nearly half of the AliExpress
orders were placed through Choice, underscoring the
service's rapidly increasing customer adoption.
Fueling Diverse and Dynamic Growth
Beyond logistics enhancements, Choice has broadened
AliExpress' product offerings by providing sellers with a one-stop
solution that seamlessly integrates sales operations, payment,
logistics and warehousing, making it possible for them to
concentrate on product innovation and manufacturing. This approach
allows sellers to efficiently expand internationally, driving
growth for both their own businesses and AliExpress. In
anticipation of the Spring Festival, the Cainiao-AliExpress joint
warehouse for Choice reported a six-fold growth of stock
volume year-over-year, partly fueled by the broadened product
selection enabled by the service.
Gary Topp, AliExpress European
Commercial Director, expressed enthusiasm about Choice's
impact: "The introduction of Choice represents a watershed
moment for AliExpress. By delivering standout features like
complimentary shipping, swift delivery and easy returns, we are
cultivating stronger customer loyalty while solidifying our market
presence. Looking ahead, we are dedicated to further refining the
Choice offering and perpetually elevating the shopper
experience."
The introduction of Choice has been pivotal to the growth
of AliExpress' global footprint. In Spain, AliExpress claimed the title of the
second most-visited e-commerce platform in December 2023, as per Club Ecommerce and EGI
Group statistics. In the United
States, Similarweb data indicates AliExpress' monthly
average visits soared to 24.2 million in 2023 – a 290% year-on-year
spike, marking it as one of the nation's fastest-growing e-commerce
sites. Moreover, the number of monthly active AliExpress users in
South Korea reached the 7 million
mark last November, nearly doubling year-over-year, according to
mobile analytics firm WiseApp.
About AliExpress
Launched in 2010, AliExpress is a business-to-consumer (B2C)
e-commerce platform enabling global consumers to buy directly from
manufacturers and distributors in China and around the world. In addition to the
global English-language version, the AliExpress platform is also
available in 17 other languages. AliExpress is part of Alibaba
International Digital Commerce Group.
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