Matchbox Launches New Mercedes-Benz Die-Cast Car to Celebrate the Reveal of the All-New Electric G-Class
30 April 2024 - 9:00AM
Business Wire
Matchbox unveils the Matchbox Mercedes-Benz G
580 with EQ Technology premium die-cast car made with recycled
metal and ISCC-certified plastic
Today, Mattel, Inc. (NASDAQ: MAT) announced the Matchbox®
Mercedes-Benz G 580 with EQ Technology die-cast car. The new
die-cast vehicle was created to celebrate the iconic Mercedes-Benz
G-Class and the recent reveal of its all-new electric model. Now
Matchbox has unveiled its realistic and highly detailed model for
fans to enjoy. The premium die-cast car features recycled metal and
a minimum of 81% ISCC-certified plastic (mass balance approach*),
highlighting how Matchbox is evolving its product offerings.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240430517324/en/
Mattel's Matchbox® Mercedes-Benz G 580
with EQ Technology die-cast car. The new die-cast vehicle was
created to celebrate the iconic Mercedes-Benz G-Class and the
recent reveal of its all-new electric model. (Photo: Business
Wire)
The Matchbox exclusive 1:64th scale replica die-cast features
true to life details that embody the spirit of the iconic G-Class.
The Matchbox Mercedes-Benz G 580 with EQ Technology comes in a
beautiful MANUFAKTUR south seas blue magno with black interior.
It’s made with 99.5% recycled metal, features one-of-a-kind
packaging with textured paper and a base that attaches to the lid
for a unique home display for car enthusiasts and collectors to
enjoy. Matchbox stayed true to its commitment to using more
sustainable materials while also providing fans with premium
materials that feel authentic to the Mercedes-Benz all-new electric
G-Class.
“We're thrilled to be celebrating an iconic brand like
Mercedes-Benz, which has continued to break boundaries in the
electric vehicle space culminating in this momentous release of the
first Mercedes-Benz all-new electric G-Class,” said Roberto
Stanichi, Global Head of Vehicles at Mattel. “We can’t think of a
better way to mark the occasion than with the exclusive Matchbox
die-cast release. We can drive toward a better future together as
we stay committed to using more sustainable materials while
simultaneously bringing fans realistic replicas of their favorite
cars.”
The Matchbox Mercedes-Benz all-new G-Class die-cast car expands
upon Matchbox’s Driving Toward a Better Future campaign, introduced
in 2022. This initiative champions greener play experiences by
integrating electric vehicles in its product range, aligning with
its goal to achieve 100% recycled, recyclable, or bio-based
plastics in both toys and packaging by 2030.
“We are very pleased that our all-new Mercedes-Benz G 580 with
EQ Technology, the electric model of our off-road icon, is making
its way into the versatile model range of Matchbox cars. We are
convinced that it will find its way to many enthusiasts — even
outside the G-Fans community,” said Michael Kn�ller, Head of the
Off-Road Vehicles division and CEO of Mercedes-Benz G GmbH.
Later in the year, the Matchbox Mercedes-Benz all-new electric
G-Class die-cast car will also be available in Matchbox’s Moving
Parts Series, which features a MANUFAKTUR classic grey non-metallic
and movable doors that provide added authenticity, realism, and
drive storytelling. All Moving Parts vehicles are made using
recycled metal and a minimum of 51% ISCC-certified plastic (mass
balance approach*).
The Matchbox Mercedes-Benz all-new electric G-Class premium
version will be available in limited quantities exclusively at
MattelCreations.com for $29.99 SRP on April 30. The Matchbox
Mercedes-Benz all-new electric G-Class die-cast Moving Parts Series
will be available at retailers nationwide this fall for $2.99
SRP.
Visit mattel.com to learn more about Mattel’s sustainability
goals or visit Matchbox to learn more about the brand’s sustainable
efforts and products.
* Mass balance approach refers to the process of combining
bio- or plant-based or recycled materials with conventional fossil
materials during the production process, resulting in a final
product that combines both recycled and fossil-based virgin
materials. For more information visit here.
About Mattel
Mattel is a leading global toy and family entertainment company
and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®,
Monster High®, MEGA® and Polly Pocket®, as well as other popular
properties that we own or license in partnership with global
entertainment companies. Our offerings include toys, content,
consumer products, digital and live experiences. Our products are
sold in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering generations to explore the wonder of
childhood and reach their full potential. Visit us at
mattel.com.
The Mercedes-Benz Group®
The Mercedes-Benz Group AG (former Daimler AG) is one of the
world's most successful automotive companies. With Mercedes-Benz
AG, we are one of the leading global suppliers of high-end
passenger cars and premium vans. Mercedes-Benz Mobility AG offers
financing, leasing, car subscription and car rental, fleet
management, digital services for charging and payment, insurance
brokerage, as well as innovative mobility services.
Sustainability News: MAT-SU
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version on businesswire.com: https://www.businesswire.com/news/home/20240430517324/en/
Mattel Media Contacts: Shawn Smith,
shawn.smith@mattel.com Rachel Roy, rachel.roy@mattel.com
Mercedes-Benz Media Contact: Markus Nast,
markus.nast@mercedes-benz.com
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