Adobe Announces Generative AI Solutions to Jumpstart Content Supply Chain for Enterprises
26 März 2024 - 5:00PM
Business Wire
- Adobe provides an integrated set of best-in-class products
that enable brands to accelerate their content supply chain, the
end-to-end business process that every company needs to deliver
content required for marketing campaigns and personalized customer
experiences
- Adobe GenStudio is a generative AI-first offering for
marketers to quickly plan, create, manage, activate and measure
on-brand content, with native integrations across Adobe Experience
Cloud and Creative Cloud
- Adobe Firefly is natively integrated across workflows with
new Firefly Services and Custom Models that unlock content
production at scale and specific to a brand’s unique needs
Today, at Adobe Summit – the world’s largest Digital Experience
Conference – Adobe (Nasdaq:ADBE) announced major product
innovations that will empower brands to optimize their entire
content supply chain with generative AI. For most organizations,
their content supply chain – the end-to-end business process that
every company needs to deliver the content required for marketing
campaigns and personalized customer experiences – is a web of
disconnected workflows, teams and systems that often break down. At
the same time, the demand for content that is personalized and
engaging is exploding.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240326475936/en/
GenStudio Home (Photo: Business Wire)
The content supply chain is composed of five key building
blocks:
- Workflow and Planning to build streamlined and
transparent workflows across the entire content lifecycle,
accelerate the review and approval process and automate manual
workflows.
- Creation and Production to accelerate ideation and
creation that unleashes creativity, scales production and maintains
creative quality.
- Asset Management to easily access and reuse millions of
assets while ensuring brand consistency.
- Delivery and Activation to power experiences and the
performance of content and campaigns while supporting quick asset
activation and better content performance.
- Insights and Reporting to measure content performance
across the entire customer journey aligned with business
metrics.
Adobe has an integrated set of best-in-class products to help
companies automate and optimize their content supply chain. With
Adobe GenStudio, Adobe will be releasing a new generative AI-first
offering that lets marketing teams quickly plan, create, manage,
activate and measure on-brand content.
“The world’s leading brands and agencies are partnering with
Adobe to accelerate their content supply chain as they deliver on a
mandate to drive greater efficiency in their organizations,” said
Eric Hall, chief marketing officer, Adobe Experience Cloud. “Adobe
is uniquely positioned to combine best-in-class applications across
Adobe Experience Cloud and Adobe Creative Cloud with generative AI
natively integrated for teams to boost productivity and deliver
personalization at scale.”
“Pfizer has delivered medical breakthroughs for over 175 years,
and digital and AI innovation is powering our ability to provide
ever more relevant content about our life-saving medicines and
vaccines to patients and physicians when and how they need it,”
said Lidia Fonseca, chief digital and technology officer, Pfizer.
“Through our partnership with Adobe, we are transforming our
content supply chain, helping our teams create better, faster and
more personalized information.”
New Workflow and Planning Capabilities
- Adobe Workfront Planning: A major release in
Workfront will provide every user a unified view into all
activities across the marketing lifecycle, through highly visual
marketing campaign calendars and dynamic briefs. This new planning
module connects records from every marketing campaign such as
assets, timelines, project status and performance metrics to ensure
organizations plan strategically and accelerate campaign
delivery.
- Workfront and Frame.io: A natively integrated
review and approval workflow will streamline collaboration between
cross-functional teams. Any time a marketer creates a project in
Workfront, a parallel project is automatically created in Frame.io
(where creatives share content and track feedback). Any comments
and assets shared will instantly be visible across both
applications.
New Creation and Production Capabilities
- New Firefly Capabilities: Adobe Firefly Services and
Custom Models fundamentally change how brands create and produce
content to deliver personalization at scale. Custom Models enable
enterprises to further train and customize Firefly based on their
own assets, from products to characters to campaign and brand
styles. Firefly Services are a collection of generation and editing
APIs that can be embedded into any workflow and power the creation
of hundreds of localized or personalized asset variations.
- New capabilities in Creative Cloud for
Enterprise: With Object Composites, creative teams can
seamlessly blend products and objects into a variety of
high-quality generative scenes, inclusive of tones, colors,
lighting and textures—all in seconds. And with Style Kits, teams
can create and share style templates to save and reuse Firefly
prompts, reference assets and presets.
- Adobe Express for Enterprise empowers marketers to
self-serve in creating and editing on-brand content with speed and
ease. With brand style controls and templates, creative teams can
set color, font usage and lock elements such as images to ensure
non-creative teams stay on brand.
New Asset Management Capabilities
- Adobe Experience Manager (AEM) Assets content hub: Teams
will be able to easily distribute brand-governed assets across
their organization, partners, agencies and more. Users can
collaborate and share images, icons, illustrations, PDFs, videos
and more, with a unified content hub for all enterprise use cases.
Content hub forms a seamless connection point between Adobe
GenStudio and AEM Assets, where any user can search for an asset
and create personalized variations with Firefly in Adobe Express,
the all-in-one content creation application.
New Delivery and Activation Capabilities
- AEM Sites variant generation: Brands can take a single
marketing asset and create numerous variations of copy that speak
to different audiences. Teams can take a web page for instance and
generate variants where the copy is personalized for target
personas across different industries, job roles, age groups and
more. With Edge Delivery Services, brands can deliver the fastest
possible page load times, increasing SEO rankings, engagement and
conversion. Document-based authoring in AEM Sites also allows the
broader team to author webpages in Microsoft Word or Google
Docs.
- Adobe Journey Optimizer email generation: By simply
defining audience characteristics and campaign objectives,
marketers will be able to generate entire emails including both
images and copy. This allows brands to scale content creation in
busy periods such as the holiday shopping season where brands look
to deliver customized offers through email.
New Reporting and Insights Capabilities
- Adobe Content Analytics: Brands will be able to
understand the performance of AI-generated content down to the
attribute level. The system can analyze and pinpoint elements
(colors, objects, styles) that resonate with target audiences. This
provides a necessary feedback loop ensuring that AI-generated
content also aligns with business goals.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240326475936/en/
PR Contact Kevin Fu Adobe kfu@adobe.com
Adobe (NASDAQ:ADBE)
Historical Stock Chart
Von Apr 2024 bis Mai 2024
Adobe (NASDAQ:ADBE)
Historical Stock Chart
Von Mai 2023 bis Mai 2024