NEW YORK, April 21, 2017 /PRNewswire/ -- MISSION®, the leading performance apparel and accessories brand with a singular focus on temperature control technologies, is excited to announce Oscar-nominated actress and Multi-Platinum recording artist Hailee Steinfeld as the face and spokesperson of their newly-launched women's line of MISSION high-performance activewear.
Considered by many to be a triple threat with her award-winning acting, singing, and modeling, Hailee keeps her life and work in balance with hip hop dance and fitness workouts. Crediting dance as her go-to work out for a great sweat and all around full-body tone, fitness runs in Hailee's family. Hailee's father is an established fitness specialist to some of Hollywood's elite. "I've always enjoyed dancing as a way to not only express myself and my music, but also as a great way to stay in shape," said Hailee. "Dancing is a true full-body workout. It's fun and it's hard work!"
Signing the Hollywood mega-star is a significant milestone for MISSION, as Hailee will introduce and expose the brand to a more lifestyle-focused audience and fuel the brand's goal to be at the center of sports, science and style.
"As a high-performance athletic brand, we look for partners who embody our same ethos, our same focus and our same maniacal commitment to winning, and Hailee truly embodies each one of those qualities in her life," said Josh Shaw, Founder and CEO of MISSION. "Hailee is exceptional at her craft and truly an athlete in life at every level. From singing to acting to modeling, she lives an incredibly active, high-performance lifestyle and she knows the critical importance of balancing her work, life and fitness. As the first-ever Hollywood star to join the MISSION brand, I couldn't be more excited to have Hailee join the team!"
"I'm really excited to work with MISSION to not only help design and develop an incredible line of great looking activewear and athletic apparel, but also to bring a brand to market that meets all my active lifestyle needs," said Hailee. "I love the fact that I don't have to compromise style and comfort in order to capitalize on the benefits of cutting edge temperature technologies in workout attire. I've grown up in an innovation generation, where speed, style and science work together seamlessly, and MISSION embodies the same philosophy."
Sold on Amazon.com, DicksSportingGoods.com and MISSION.com, the new MISSION women's apparel line features over 15 unique designs including training shirts, training shorts, sports bras, performance leggings, and a full range of tops, bottoms and compression styles for the ultimate in performance style. The new MISSION VaporActive women's apparel line, powered by 37.5® technology offers permanent technology that won't wash out, maximum dry rates that are up to five times faster than leading competitors, an unparalleled dry-cool experience and superior odor capture that lasts for the life of the apparel.
Launched in 2009 by a group of elite, world-class athletes including Dwyane Wade, David Villa, John Tavares and others, MISSION is pioneering the Thermoregulation category, delivering innovative temperature-control technologies that maximize athletic performance and recovery. Working hand-in-hand with top medical doctors, scientists and athletes, MISSION is focused on changing the game by delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of athletes before, during and after competition. The Company first unveiled its line of innovative instant cooling towels in 2012. The Company also has a dual MISSION. While delivering game-changing product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at www.MISSION.com and follow the brand on Instagram, Twitter and Facebook @MissionAthlete. #onamisson
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Ernest Bannister James
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