The innovative, new AI platform from Givex
leverages customer data for elevated engagement and enhanced
personalization
TORONTO, May 16, 2024
/PRNewswire/ - Today, Givex Corp. ("Givex") (TSX: GIVX) (OTCQX:
GIVXF), a cloud-based global customer engagement and business
insights platform, is excited to announce the launch of
GivexEngageAI, an artificial intelligence (AI) platform that
enhances customer relationships through data-driven profiles and
highly targeted engagement campaigns.
GivexEngageAI builds detailed, 360-degree customer profiles
based on guests' interactions with a business, such as loyalty
accounts, average purchase amounts, transactional information, and
more. The future of business interactions is personalized, and
companies are looking for the next generation of tailored customer
engagement. With EngageAI, business leaders will have streamlined
access to data on every customer interaction within a company's
technology ecosystem, helping to support data-driven
decision-making.
"The launch of GivexEngageAI marks a new chapter for Givex,
providing unparalleled insights into vital customer data and a
flexible solution that enables brands to scale as they grow," said
Mo Chaar, Chief Commercial Officer
of Givex. "We're seeing a shift away from cookie-cutter marketing
programs, and GivexEngageAI enables businesses to send relevant
communications to each customer based on their profile and purchase
history. Through a streamlined platform that eliminates the need to
consolidate data from multiple sources, this solution will allow
businesses to cultivate deeper customer relationships effortlessly,
and increase customer conversion and retention."
Leveraging data from GivexPOS and its related products, such as
online ordering, GivexEngageAI harnesses the power of AI to help
businesses enhance engagement and drive revenue. With 360° Customer
Profiles, companies can gain a complete understanding of the
customer and turn previously anonymous visitors into repeat, valued
guests. These detailed profiles lay the groundwork for intelligent,
automated campaigns that manifest across multiple channels — from
push notifications to texts — sending AI-driven recommendations
based on purchase history and similar customer profiles. EngageAI
also enables automated engagement, maximizing marketing potential
and enabling businesses to predict, recommend, and effectively
engage with customers.
By channelling insightful data through each transaction,
GivexEngageAI will enable businesses to immediately launch
orchestrated omnichannel customer journeys through multiple
built-in channels. To get started, businesses simply select the
channels they need at any step of their journey, and add more as
their needs expand.
Givex combines a real-time customer data platform (CDP), AI
decisioning, omnichannel activation, gamification and customer
intelligence, all in one unified solution. With twelve global
offices and a footprint of more than 132,000 active merchant
locations, Givex sets the standard for how technology companies
serve, communicate, and respond to customers.
For more information about Givex technology, visit
www.givex.com.
About Givex
The world is changing. Givex is ready. Since 1999, Givex has
provided technology solutions that unleash the full potential of
engagement, creating and cultivating powerful connections that
unite brands and customers. With a global footprint of 132,000+
active locations across more than 100 countries, Givex unleashes
strategic insights, empowering brands through reliable technology
and exceptional support. Givex's integrated end-to-end management
solution provides Gift Cards, GivexPOS, Loyalty Programs,
GivexEngageAI, and more, creating growth opportunities for
businesses of all sizes and industries. Learn more about how to
streamline workflows, tackle complex challenges and transform data
into actionable insights at www.givex.com.
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SOURCE Givex Corporation
