New partnership to help retailers increase revenue from digital
coupons; a key strategy in staying competitive against big box
stores
TORONTO, May 7, 2024
/PRNewswire-PRWeb/ -- Givex Corp. ("Givex") (TSX: GIVX) (OTCQX:
GIVXF) is pleased to announce a new partnership with the Retailer
Owned Food Distributors and Associates ("ROFDA"), a cooperative
representing over 7,000 independent retailer locations generating
approximately $35 billion in retail
sales annually throughout the United
States.
ROFDA was formed in 1962 to enhance the success of independent
retail grocers and has chosen Givex to implement its Enterprise
Coupon Portal ("ECP") to facilitate new coupon and deal management
aimed at enhancing shoppers' savings and increasing loyalty and
brand awareness.
Givex's ECP platform, acting as a central hub, will allow ROFDA
wholesalers and authorized consumer packaged goods companies
("CPG") and other suppliers to create and distribute consumer
grocery promotions to most retailers with partnered POS and loyalty
programs. This innovative solution also provides ROFDA wholesalers
with an easier way to distribute promotions to consumers while
providing automated reporting with real-time coupon-clip-counts and
redemption settling.
"Our partnership with ROFDA marks an exciting milestone in our
mission to continue to revolutionize the way food distributors and
wholesalers, and their CPG partners, create and distribute digital
coupons, cashback rebates and other offers," commented Bill Gray, President of Givex Rewards. "Our
one-to-many ECP is key to connecting powerful transactional
promotions between CPGs, wholesalers, retailers and shoppers."
"ROFDA is passionate about enhancing the success of independent
retail grocers, " said Jeff
Pedersen, President and CEO of ROFDA. "Introducing Givex's
ECP is exactly the type of tool our members need to continue
competing against big box stores and we expect strong uptake once
fully deployed."
About Givex (TSX: GIVX) (OTCQX: GIVXF)
The world is changing. Givex is ready. Since 1999, Givex has
provided technology solutions that unleash the full potential of
engagement, creating and cultivating powerful connections that
unite brands and customers. With a global footprint of 132,000+
active locations across more than 100 countries, Givex unleashes
strategic insights, empowering brands through reliable technology
and exceptional support. Givex's integrated end-to-end management
solution provides Gift Cards, GivexPOS, Loyalty Programs and more,
creating growth opportunities for businesses of all sizes and
industries. Learn more about how to streamline workflows, tackle
complex challenges and transform data into actionable insights at
http://www.givex.com.
Media Contact
Julie Maw, Mainland, 3125363996,
jmaw@hellomainland.com, www.hellomainland.com
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content:https://www.prweb.com/releases/rofda-to-utilize-givexs-enterprise-coupon-portal-for-its-wholesale-partners-representing-over-7-000-independent-retailer-locations-302137568.html
SOURCE Givex
