Zeta NEXT Launched in Dallas
01 Mai 2024 - 10:05PM
Business Wire
Inside the Intelligence Revolution at the First
Regional Event Series Held at the Dallas Arboretum
Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud,
proudly unveiled the inauguration of its latest thought leadership
initiative, Zeta NEXT, on April 24th at the Dallas Arboretum and
Botanical Garden. The first-of-its-kind series is designed to
showcase new Artificial Intelligence-powered technologies, provide
hands-on engagement with AI-powered tools, and share best practices
to turn the promise of AI into better experiences for consumers and
better results for brands.
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the full release here:
https://www.businesswire.com/news/home/20240501305550/en/
Introducing Zeta NEXT at the Dallas
Arboretum: This invitation-only event unveiled new AI technologies
to boost consumer and brand success. This first-of-its-kind series
offers hands-on experiences with AI from top industry experts to
explore the transformative impact of AI on marketing and marketers.
(Photo: Zeta Global)
Top industry experts and thought leaders gathered at the Zeta
NEXT Dallas conference titled "Step Inside the AI Revolution," to
explore the transformative impact of AI on marketing and marketers.
The event served as a platform for in-depth discussions on how AI
is reshaping the landscape of marketing practices and redefining
creativity in the golden age of AI.
Zeta NEXT Dallas attendees hailed from more than 50 companies
including leading brands in Financial Services, Telecom, Retail,
Healthcare, and Travel & Hospitality. Topics ranged from
modernizing data infrastructure to evolving data governance to
realizing the full potential of personalization. Each session
offered a unique glimpse into the cutting-edge technologies
re-shaping the marketing landscape today and accelerating a
Replacement Cycle in Marketing Technology that began in early
2023.
Keynote speaker, Zack Kass, AI Futurist and the first Head of
Go-To-Market at OpenAI, challenged attendees to think bigger about
the impact of AI in their business and their lives, stating, “I
believe the single most important factor for companies successfully
working with AI is an executive team committed to its potential.
Some boardrooms and executives in Fortune 100 companies are not yet
convinced that AI will revolutionize their businesses or
industries. It doesn't matter what else happens within these
companies; they will likely struggle.”
Leading practitioners and industry experts from Ashley
Furniture, GMR, Haggar, and Red Roof Inn were among the speakers,
along with a panel of industry subject matter experts featuring
Zeta’s strategic partner, Snowflake Inc.
In his opening address, Steven Gerber, Zeta’s President &
COO, emphasized the pivotal moment marketing currently faces. He
remarked, “Traditional technologies, tools, and strategies are
inadequate for engaging with today's consumers and ensuring
consistent, profitable growth. The adoption of Generative AI is
essential for brands to excel amidst this era of transformative
change. Zeta NEXT embodies our unwavering dedication to empowering
brands to evolve with AI."
About Zeta Global Zeta Global (NYSE: ZETA) is the
AI-Powered Marketing Cloud that leverages advanced artificial
intelligence (AI) and trillions of consumer signals to make it
easier for marketers to acquire, grow, and retain customers more
efficiently. Through the Zeta Marketing Platform (ZMP), our vision
is to make sophisticated marketing simple by unifying identity,
intelligence, and omnichannel activation into a single platform –
powered by one of the industry’s largest proprietary databases and
AI. Our enterprise customers across multiple verticals are
empowered to personalize experiences with consumers at an
individual level across every channel, delivering better results
for marketing programs. Zeta was founded in 2007 by David A.
Steinberg and John Sculley and is headquartered in New York City
with offices around the world. To learn more, go to
www.zetaglobal.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240501305550/en/
Investor Relations Scott Schmitz ir@zetaglobal.com Press James
A. Pearson press@zetaglobal.com
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