Zeta Marketing Platform Surges With 64% YoY Increase in Omnichannel Marketing During Holiday Season Kickoff
29 November 2023 - 10:10PM
Business Wire
From Black Friday through Cyber Monday, Zeta
reports 100% uptime as more enterprise brands rely on the
AI-powered platform to increase consumer engagement, conversions,
and business growth
Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, today
announced record-setting performance for the Zeta Marketing
Platform (ZMP) in omnichannel digital marketing (64% YoY increase)
and 100% uptime during the five-day period between Black Friday and
Cyber Monday. These new records and activity within the platform
demonstrate that enterprise businesses are choosing to work with
Zeta as the market moves toward modern platforms that combine
identity, intelligence, and activation to produce better
experiences for consumers and better results for marketing
programs.
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Zeta Marketing Platform Surges With 64%
YoY Increase in Omnichannel Marketing During Holiday Season Kickoff
- From Black Friday through Cyber Monday, Zeta reports 100% uptime
as more enterprise brands rely on the AI-powered platform to
increase consumer engagement, conversions, and business growth.
(Photo: Business Wire)
Proceeding the holiday weekend, Zeta’s intelligence predicted
that this year’s holiday season – Black Friday through Cyber Monday
in particular – would be poised for higher amounts of consumer
spending, as reported in the 2023 Zeta Holiday Shopping Trends
Report. Zeta’s predictions were correct, according to the National
Retail Federation, which reported that a record 200.4 million
consumers shopped over the five-day holiday weekend, surpassing
last year’s record. Based on trillions of predictive consumer
signals from its proprietary Data Cloud, Zeta empowered its
customers to take advantage of consumer demand, develop adaptable
strategies, shift deals, and gain market share, resulting in
record-setting ZMP omnichannel marketing activity.
David A. Steinberg, Co-Founder, Chair, and CEO of Zeta Global
stated, “The period of Black Friday through Cyber Monday is the
peak of the year for consumer spending as the holiday shopping
season heats up. This year marked another triumph for Zeta and our
clients as our AI-powered platform and actionable intelligence
emerged as a reliable force for marketers seeking to identify,
engage, and drive sales. As we reflect on this record-breaking
activity for the Zeta Marketing Platform, this shows that Zeta is
the right choice for organizations who want the highest return on
investment and to stay ahead of their competitors.”
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Media James A. Pearson press@zetaglobal.com
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