Step into an immersive journey through four
hemispheres, right in the heart of Chelsea
ROCKFORD, Mich., Sept. 19,
2024 /PRNewswire/ -- Merrell®, the world's
leading outdoor footwear brand, is bringing an infinite natural
landscape to the concrete jungle with its "Wander Wheel" pop-up art
installation set to open in New York
City on Friday, Sept. 27.
Visitors can step into a surreal trek around the globe at Studio
525 in Chelsea, experiencing the
wonders of nature without leaving the city.
Merrell is expanding on its mission of sharing the simple power
of being outside with everyone by making nature more accessible for
New Yorkers, bringing the trail to the heart of the city. The
Wander Wheel is a large, interactive sculpture slowly spinning on a
static base, transporting visitors to diverse natural environments
from around the world in each of the four hemispheres.
From the flowering hills of California to the snowy passes of Switzerland, and the dramatic landscapes of
Brazil to the vast plains of the
Australian Outback, attendees can explore these breathtaking trails
within the confines of the wheel as they walk on the moving
installation.
The installation will be open to the public on the following
dates and times, located at 525 W 24th St., New York, NY 10011:
- Friday, Sept. 27 from
12 p.m. to 6 p.m. EST
- Saturday, Sept. 28 from
10 a.m. to 6 p.m. EST
- Sunday, Sept. 29 from
10 a.m. to 6 p.m. EST
"The good that happens when we spend time in nature and on the
trail are just within reach, even in the heart of the city," said
Merrell Vice President of Brand
Marketing Lindsey Lindemulder. "The
Wander Wheel invites New Yorkers to step outside, recharge, and
find nature in unexpected places."
Attendees will be immersed in nature, sharing the experience and
joy of urban hiking with others. The interior of the wheel mimics a
hiking trail, allowing visitors to "hike" endlessly. It's an
opportunity to connect with the outdoors and appreciate its beauty
– amidst the bustling cityscape.
Upon entering the space, attendees will encounter a sensory
"palate cleanser." Natural audio, subtle scents, a wash of color,
and a visual barrier will prepare them mentally and physically for
the immersive experience.
"Hiking is a joy that everyone can experience, no matter where
they live. Merrell's Wander Wheel is an art installation designed
to evoke wonder and remind us of the good things that await when
hiking," said Lindemulder.
Attendees can choose to wear Merrell's innovative, lightweight
Moab Speed 2 hiking boots while
exploring the wheel, demonstrating the brand's commitment to
outdoor adventure and modernizing hike.
To learn more about visiting the Wander Wheel, visit the event
page. For more information about Merrell, visit
merrell.com and follow @merrell on Instagram.
ABOUT MERRELL:
Merrell exists to share the
simple power of being outside and is committed to building an
inclusive and sustainable environment for future generations to
enjoy. As the global leader in outdoor active footwear with the
Moab hiking boot and Jungle Moc, Merrell is focused on merging
performance, styling, and comfort to empower all people to
confidently explore the outdoors. The brand was recently named
Footwear News' 2022 Brand of the Year for promoting a more diverse
vision of the outdoors. Visit Merrell.com or follow us on social
@merrell. Merrell is a division of Wolverine World
Wide, Inc. (NYSE: WWW), one of the world's leading marketers and
licensors of branded casual, active lifestyle, work, outdoor sport,
athletic, children's and uniform footwear and
apparel.
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SOURCE Merrell