DISQO’s Cross-Media Ad Measurement Now Amplified By Inscape’s Smart TV Viewing Data
11 März 2024 - 12:00PM
Brand experience platform
DISQO is now connected
to
Inscape’s automatic content recognition (ACR)
TV viewing data, strengthening DISQO’s Brand Lift and Outcomes Lift
products that let advertisers measure the cross-media and
full-funnel impact of ad campaigns. With DISQO, clients can connect
brand metrics like awareness, favorability, and purchase intent to
performance outcomes like search, site visits, and shopping –
across their whole multimedia campaign.
“Brands often spend more than 90% of their ad budgets on TV and
digital, including social media, but have been forced to measure
effectiveness in silos. Now, they have an objective way to measure
each channel with granularity, and also the synergies between
them,” said Armen Adjemian, CEO & Co-Founder, DISQO. “To
demonstrate a return on ad spend, advertisers need to measure the
brand and performance contributions from every channel, and more
importantly, how they all work together to drive growth.”
Inscape is a leading provider of nationally representative,
currency-grade smart TV data with more than 23 million opted-in
devices. Inscape’s second-by-second ACR technology delivers the
speed required for actionability. DISQO can now match members of
its opted-in audience to Inscape’s data set to understand who has
been exposed to TV advertising (on linear and CTV/OTT) and then
accurately measure brand and performance outcomes for advertising
campaigns comprehensively - across TV, digital, and social
media.
“With device-level viewing data across all inputs, including
linear, streaming, and over-the-air (OTA), Inscape has become the
go-to source for accurate TV audience intelligence,” said Ken
Norcross, Vice President, Data Licensing and Strategy,
VIZIO/Inscape. “We share DISQO’s belief that when advertisers lean
into scaleable, comprehensive datasets, they can make more informed
decisions and effectively execute their business goals.”
To further strengthen its TV measurement, DISQO has also joined
forces with EDO, the TV outcomes company. EDO’s proprietary,
high-precision CreativeCatalog and extensive BrandTaxonomy
solutions enable DISQO to connect and synthesize Inscape’s data.
Matching of TV ad exposure to outcomes hinges on having a
comprehensive data infrastructure. EDO's data is an essential
component to meet this objective.
DISQO’s Lift products are the fastest-growing ad measurement
solutions in the market due to its consented, identity-based
solutions that don’t rely on cookies. This enables DISQO’s clients
to deterministically measure their whole media plans, including
digital (desktop, mobile web, app), OTT/CTV, linear TV, radio,
print, and OOH. Download more information about DISQO’s Brand Lift
and Outcomes Lift products.
About DISQODISQO is the platform for
understanding every brand experience. Businesses trust DISQO to
power better decisions for every customer, touchpoint, and outcome.
DISQO’s advertising measurement, customer feedback, and audience
access products are powered by millions of consumers on the
industry’s largest opt-in consumer data platform. DISQO is
recognized in Deloitte’s Fast 500 and Ad Age’s Best Places to Work,
and has won ad measurement awards from Digiday and Cynopsis Media.
Follow @DISQO on LinkedIn.
About InscapeInscape is a leading provider of
currency-grade ACR data and the technology division of VIZIO
Holding Corp. (NYSE: VZIO). Inscape’s TV intelligence platform
powers incredible experiences for TV viewers, market leading
products for VIZIO advertisers and is fueling the transformation in
America’s TV measurement industry. The automated content
recognition (ACR) pioneer generates screen-level accurate and
robust, always-on data feeds containing every second of TV viewing,
giving media companies, agencies, brands and measurement providers
the intelligence to modernize, optimize and revolutionize the TV
and streaming marketplace. Founded in 2008 as TV Interactive
Systems, Inc. and later acquired by VIZIO in 2015, Inscape operated
as a wholly-owned subsidiary based in San Francisco, California
until 2020 when it was integrated into VIZIO’s Platform+
Business.
Contacts:
DISQO |
VIZIO/Inscape |
Stacy Perrus stacy.perrus@disqo.com |
Salvatore Tuzzeo sal@fabricmedia.net |
Abbie Baxter abigail.baxter@disqo.com |
|
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