CMT One Country and Tyson Foods Team Up with America's Second Harvest in Honor of a New Season of 'Country Fried Home Videos'
17 Juli 2008 - 10:35PM
PR Newswire (US)
CMT and Tyson will Make a "Country Fried" Donation for Every Click
on CMTONECOUNTRY.com NASHVILLE, Tenn., July 17 /PRNewswire/ -- CMT
One Country and Tyson Foods, Inc. have teamed up to donate a
heapin' helping of fried chicken to America's Second Harvest to
celebrate an all-new season of the popular CMT series, COUNTRY
FRIED HOME VIDEOS, it was announced today by Lucia Folk, director
of public affairs, CMT and Ed Nicholson, director of community
relations, Tyson Foods, Inc. Beginning in July, CMT One Country and
Tyson will donate one pound of fried chicken to America's Second
Harvest for every person that visits http://www.cmtonecountry.com/
and clicks on the "donation box" over the course of the 12-week
series. COUNTRY FRIED HOME VIDEOS, hosted by Bill Engvall, airs
Fridays at 9:00-9:30 p.m., ET/PT, on CMT. "This is an exciting
opportunity to create awareness for the issue of hunger with a
national family audience," stated Nicholson. "At Tyson Foods, we
have a great partnership with America's Second Harvest, and are
grateful to CMT for allowing us the opportunity to give back in
this way." "To celebrate the new season of COUNTRY FRIED HOME
VIDEOS, we wanted to give back to everyday Americans that are truly
the essence of the series," said Folk. "CMT One Country is pleased
to partner with America's Second Harvest and Tyson, and we hope
this campaign will have a positive impact on the nation's food
banks while educating our viewers about how they can get involved
in their hometowns." CMT One Country and Tyson will donate up to
10,000 lbs of chicken each week, up to 120,000 pounds total. The
giveaway will be promoted during the weekly premiere of COUNTRY
FRIED HOME VIDEOS, encouraging viewers to make a difference and
learn more about America's Second Harvest. Tyson will also promote
the campaign on its website http://www.hungerrelief.tyson.com/ .
Now in its fourth season on CMT, COUNTRY FRIED HOME VIDEOS, hosted
by Bill Engvall, is the series that shows what everyday Americans
do for fun and 15 seconds of fame with viewer-generated video
moments that run the gamut of insane stunts in each 30-minute
episode. At end of each episode, one video is awarded Engvall's
infamous "Here's Your Sign" cash prize. COUNTRY FRIED HOME VIDEOS
originally aired on CMT as a half-hour special in March 2006 and
debuted as a series in June 2006. Visit CMT's press-only Web site
http://www.cmtpress.com/ for more information and downloadable
photos on all of CMT's programming. CMT One Country, CMT's
pro-social initiative, was launched in the fall of 2005 to promote
civic participation and inspire CMT viewers to take action and
bring about important change in their communities. CMT One Country
partners include America's Second Harvest, Boys & Girls Clubs
of America, Habitat for Humanity, Hands On Network and the USO
(United Service Organizations). Led by Advisory Board members
President Jimmy Carter, Maya Angelou and General Colin Powell,
whose combined service to America is legendary, CMTONECOUNTRY.com
aims to offer tools to help anyone start making a difference
immediately. For more information: http://www.cmtonecountry.com/ .
Tyson Foods, Inc. [NYSE: TSN], founded in 1935 with headquarters in
Springdale, Arkansas, is the world's largest processor and marketer
of chicken, beef, and pork, the second-largest food production
company in the Fortune 500 and a member of the S&P 500. The
company produces a wide variety of protein-based and prepared food
products and is the recognized market leader in the retail and
foodservice markets it serves. Tyson provides products and service
to customers throughout the United States and more than 80
countries. The company has approximately 104,000 Team Members
employed at more than 300 facilities and offices in the United
States and around the world. Through its Core Values, Code of
Conduct and Team Member Bill of Rights, Tyson strives to operate
with integrity and trust and is committed to creating value for its
shareholders, customers and Team Members. The company also strives
to be faith-friendly, provide a safe work environment and serve as
stewards of the animals, land and environment entrusted to it.
Visit http://www.tyson.com/ and http://hungerrelief.tyson.com/ for
more details. CMT, a unit of Viacom's MTV Networks
(NYSE:VIANYSE:andNYSE:VIA.B), is the leading television and digital
authority on country music and entertainment, reaching more than 87
million homes in the U.S. CMT and its website, http://www.cmt.com/,
offer an unparalleled mix of music, news, live concerts and series
and is the top resource for country music on demand. The network's
digital platforms include the 24-hour music channel, CMT Pure
Country, CMT Mobile and CMT VOD. America's Second Harvest - The
Nation's Food Bank Network is the largest charitable domestic
hunger-relief organization in the United States. Through its
network of more than 200 member food banks, America's Second
Harvest annually provides assistance to more than 25 million people
in need, including more than 9 million children and nearly 3
million seniors in all 50 states, the District of Columbia and
Puerto Rico. Each year, America's Second Harvest secures and
distributes more than 2 billion pounds of food and grocery products
to support feeding programs at approximately 63,000 local
charitable agencies, including food pantries, soup kitchens,
emergency shelters, after-school programs, and Kids Cafes. To learn
more, please visit http://www.secondharvest.org/ . DATASOURCE: CMT
CONTACT: Amanda Murphy, +1-615-335-8408, , of CMT Web site:
http://www.cmt.com/ http://www.cmtonecountry.com/
http://www.cmtpress.com/ http://www.tyson.com/
http://hungerrelief.tyson.com/ http://www.secondharvest.org/
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