AdQuick Bolsters Advertising Offering; Partners with TransUnion to Drive Meaningful Outcomes with Out-of-Home Advertising
01 November 2023 - 1:00PM
TransUnion (NYSE: TRU) announced a partnership between its
marketing solutions business, TruAudience®, and AdQuick, a leading
out-of-home (OOH) advertising platform. The partnership enhances
AdQuick’s offerings by integrating with TruAudience’s consumer
insights platform and curated audience taxonomy to enable
advertisers to plan, execute and buy OOH as part of holistic,
omnichannel campaigns.
TransUnion’s identity-based consumer insights and audiences will
now give AdQuick customers access to:
- Audience-Based Planning: Utilizing the
TruAudience consumer insights modules purpose-built for digital out
of home planners, AdQuick’s advertisers can plan their OOH
investments alongside all other channels, including Connected TV,
Display and Video.
- Audience Data for Campaign Planning and
Execution: AdQuick’s platform offers the ability for
clients to access TruAudience’s taxonomy as well as additional
third-party audiences from AdQuick’s third-party data
marketplace.
“OOH has mass reach, is brand safe, and is highly viewable. But
historically it’s been planned, executed, and measured separately
from other channels, which has resulted in brands chronically
underinvesting in OOH. Our partnership with TransUnion will
showcase the important role that OOH plays in driving outcomes, and
help shift more advertiser dollars to OOH tactics,” said Jason
Kunkel-de Cesero, Vice President, Demand & Analytics
Partnerships, AdQuick.
TruAudience, TransUnion’s marketing solutions business,
transforms marketing and media effectiveness with an end-to-end
solution suite integrating identity resolution and enrichment,
consumer and media insights, data onboarding, omnichannel
targeting, marketing mix modeling, and marketing attribution for
brands, agencies, publishers, and technology providers.
“As the media ecosystem becomes increasingly fragmented,
marketers must maximize their targeted audience reach with optimal
frequency, and OOH is an underutilized channel in achieving those
goals,” said Julie Clark, SVP, Media & Entertainment, at
TransUnion. “We’re excited to provide the insights and audiences to
help AdQuick clients utilize OOH to its fullest extent as a
meaningful part of their omnichannel performance marketing
plans.”
To learn more about TruAudience marketing solutions, please
click here.
About TransUnion (NYSE:TRU)TransUnion is a
global information and insights company with over 12,000 associates
operating in more than 30 countries. We make trust possible by
ensuring each person is reliably represented in the marketplace. We
do this with a Tru™ picture of each person: an actionable view of
consumers, stewarded with care. Through our acquisitions and
technology investments we have developed innovative solutions that
extend beyond our strong foundation in core credit into areas such
as marketing, fraud, risk and advanced analytics. As a result,
consumers and businesses can transact with more confidence and
achieve great things. We call this Information for Good® — and it
leads to economic opportunity, great experiences and personal
empowerment for millions of people around the world.
http://www.transunion.com/business
Contact David Blumberg TransUnion
E-mail david.blumberg@transunion.com
Telephone 312-972-6646
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