Turn empowers dealers to improve inventory
turn rate & floor plan efficiency
YORK, Nov. 21, 2023 /PRNewswire/ --
automotiveMastermind (aM), part of S&P Global Mobility and
the leading provider of predictive analytics and marketing
automation solutions for dealerships, has officially launched Turn.
This product enhancement will allow dealers to improve their
vehicle turn rates by predicting the customers that are most likely
to purchase that vehicle. Turn will be accessible to all users of
Mastermind, aM's automated sales and marketing platform.
"With inventory finally returning to normal industry levels,
dealers will once again need to carefully manage those slower
moving models that create a drag on profitability," said
automotiveMastermind Chief Product Officer Aaron Baldwin. "Turn not only helps dealers
improve their inventory turn range by allowing them to better
identify and sell aging inventory, but also to replenish inventory
by strategically identifying customers who have high-value
trade-ins. Turn delivers on our commitment to continuously enhance
the Mastermind platform to enable our dealer partners to increase
profitability and provide the best experience to their
Every day a ready-to-sell car sits on the lot, it costs the
dealership money. The longer it remains unsold, the more their
profit margin will diminish. aM developed Turn to intelligently
sort vehicles based on age, make, model and the number of days the
vehicle has been on the lot. Sales teams can then use this data to
pitch a qualified list of loyal customers identified and scored as
the best potential buyers for each specific vehicle.
Through Turn, dealers can:
- Improve their profitability by better managing inventory that
has been on the lot 30 days or longer.
- Strengthen the value of used vehicle inventory by identifying
customers with a higher potential to trade in their vehicles.
- Improve the efficiency of the overall floor plan by increasing
their inventory turn rate.
To learn more, visit automotiveMastermind.com.
Founded in 2012, automotiveMastermind®, part of S&P Global
Mobility, empowers dealers to close more deals by predicting
future buyers and consistently marketing to them. Its
proprietary automated sales and marketing platform,
Mastermind, helps dealerships generate success in loyalty, service
and conquest portfolios through a combination of turnkey predictive
analytics, proactive marketing and dedicated consultative services.
automotiveMastermind is headquartered in New York City. For more information,
About S&P Global Mobility
S&P Global Mobility is a division of S&P Global (NYSE:
SPGI). S&P Global is the world's foremost provider of credit
ratings, benchmarks, analytics and workflow solutions in the global
capital, commodity and automotive markets.
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