Recognized with three awards, including
platinum for best "Brand-to-Brand Partnerships"
TORONTO, June 25,
2024 /CNW/ - RBC is proud to announce that its
internationally recognized loyalty program, Avion Rewards,
received one of the top spots at the Loyalty360 Awards, which were
announced at the Loyalty Expo earlier this month in Orlando, Florida.
Avion Rewards received multiple awards,
including:
- Platinum (top spot) for "Brand-to-Brand Partnerships",
recognizing strength and differentiation in its partnerships
approach
- Gold for "Creative Campaign and Communications", recognizing
brands that think outside the box with new and innovative marketing
campaigns
- Silver for the "360 Degree Brand" award, recognizing excellence
in all facets of customer experience and loyalty
Loyalty360 is a leading industry association for customer
loyalty and the awards celebrate and recognize some of the world's
most well-known companies and brands that are building stronger and
deeper loyalty with their customers in a proactive, meaningful and
measurable way. Loyalty360 awarded finalists in various categories
that each represent a key facet of a brand's customer loyalty
focus.
"We are incredibly proud of this recognition and especially
honoured to receive a first-place award in the area of
brand partnerships as this is a very meaningful and
foundational element of Avion Rewards," said Niranjan Vivekanandan, SVP & head, Loyalty
& Merchant Solutions, RBC. "We work in lockstep with our
strategic partners to enable them to extend their reach and deepen
their relationships with consumers, bring greater benefits to our
own members across key categories and most importantly, deliver
more ways for Canadians to save money, receive value and access
exclusive experiences through our program."
Avion Rewards maintains and builds unique strategic
partnerships with leading brands across key categories that matter
to consumers ranging from everyday to aspirational. These include
fuel, pharmacy, grocery, air, hotel, travel, ride-share, food
delivery, entertainment, general merchandise and much more. The
program is available to all Canadians, regardless of where they
bank, and provides members with a comprehensive rewards experience
that spans their entire shopping journey.
In addition to the platinum "Brand-to-Brand Partnerships" award,
Avion Rewards took home gold in the "Creative Campaign and
Communications" category. More specifically, the program was
recognized for the unique approach in promoting their sponsorship
of Taylor Swift | The Eras Tour as
the Official Financial Services Partner and Official Ticket Access
Partner in Canada and the
successful way in which they engaged with millions of Canadians
through innovative marketing and communications.
Avion Rewards also received silver for the "360 Degree
Brand" award, which was given out by Loyalty360 to top-performing
finalists who demonstrated overall excellence in their program over
this past year
The 2024 Loyalty360 Awards include a two-part judging process,
which makes them both unique and objective. All entries were
anonymously reviewed by a judging panel comprised of Loyalty360
conference committee members, followed by a second live judging
round at the 2024 Loyalty Expo.
To learn more about Avion Rewards, visit avionrewards.com.
About RBC
Royal Bank of Canada is a global financial institution with
a purpose-driven, principles-led approach to delivering leading
performance. Our success comes from the 98,000+ employees who
leverage their imaginations and insights to bring our vision,
values and strategy to life so we can help our clients thrive and
communities prosper. As Canada's
biggest bank and one of the largest in the world, based on market
capitalization, we have a diversified business model with a focus
on innovation and providing exceptional experiences to our more
than 18 million clients in Canada,
the U.S. and 27 other countries. Learn more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
About Avion Rewards
Avion Rewards is a loyalty and
consumer engagement platform that provides Canadians with the
flexibility to shop, save, earn and redeem for everyday
merchandise, aspirational rewards and experiences. Its exclusive
shopping companion, Avion Rewards ShopPlus, enables members to
access offers seamlessly, saving them time and money right where
they shop online. Additionally, as one of the largest travel
providers in Canada, Avion Rewards makes it possible for
members to benefit from the program's market-leading "any airline,
any flight, any time" travel offering, as well as its flagship
Avion credit cards and concierge service.
SOURCE RBC Royal Bank