ST.
LOUIS, Nov. 6, 2024 /PRNewswire/ --
FleishmanHillard today announced the appointment of Della Sweetman to the role of president,
Americas and chief strategy officer, effective immediately. In this
position Sweetman will be responsible for the performance of the
agency's largest region and for driving enterprise-wide business
transformation. She will report to J.J. Carter, who was promoted to
FleishmanHillard president and chief executive officer on
October 1.
"Della is the right person to step into this critical role
leading our largest region, from which she will help drive our
transformation," said Carter. "She understands our agency's unique
strengths and brings operational rigor and growth experience. Della
has proven effective in executing change within our organization,
which has elevated our work and improved our competitiveness. We
have the personal trust that comes from many years working together
and will challenge each other to push the agency
forward."
The position is part of the firm's core leadership team charged
with the strategic direction and operational management of the
agency. Sweetman will work closely with market leaders in the
Americas to align strategies, investments and resourcing to
support the needs of its clients and the transformative changes for
the agency.
"We have a foundation of excellent talent and expertise from
which to grow and we have an enviable roster of clients," Sweetman
said. "I'm very much looking forward to partnering with our
leadership and teams across the Americas to together strengthen our
position in the region, while fostering a culture of agility, high
performance and constant innovation across the globe."
Sweetman added, "We've entered a time of great disruption for
our clients and industry, and we aspire to evolve our solutions,
service delivery model, the impact of our work and the experiences
of our people. This is an energizing time to be at FleishmanHillard
and to take on this role."
Sweetman has been in the role of chief business development
officer for the agency since 2016, when she helped shape a vision
for a dedicated growth unit. She has also led the agency's global
Creative, Strategy and Planning practice. Prior to that, she was
head of business development for the Americas, served as global
client leader for one of the agency's largest accounts, and was
also the former general manager for FleishmanHillard in
Southern California.
About FleishmanHillard
FleishmanHillard specializes in public relations, reputation
management, public affairs, brand marketing, digital strategy,
social engagement and content strategy. FleishmanHillard was named
2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023
ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek
U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding
Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the
Year; 2021 PRovoke APAC Consultancy of the Year; and 2021
PRWeek UK Large Consultancy of the Year. FleishmanHillard is part
of Omnicom PR Group and has nearly 80 offices in more than 30
countries, plus affiliates in 45 countries.
About Omnicom PR Group (OPRG)
Omnicom PR Group (OPRG)
is the largest global network of communications and consulting
agencies in the world. It is home to three of the top global PR
agencies FleishmanHillard, Ketchum, Porter
Novelli and more than a dozen specialist agencies in
corporate and public affairs, political consulting and advertising,
language strategy, global health strategy and organizational
transformation. OPRG is part of Omnicom (NYSE: OMC).
www.TeamOPRG.com.
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SOURCE FleishmanHillard