Developed in Partnership With Peace
Homes
Natuzzi S.p.A. (NYSE: NTZ) presented its first branded
residential project, the Natuzzi Harmony Residences (the
“Project” hereafter) with a ceremony at the “Coca-Cola Arena”
attended by over 1000 selected guests.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241113264727/en/
Natuzzi Harmony Residences: external view
(Photo: Business Wire)
Located on one of the Dubai Islands, a five-island archipelago
off the city’s coast, the Natuzzi Harmony Residences is a
110,000-square-feet, 9-floor building with 50 apartments, fully
conceptualized by Natuzzi's architects and designers.
Natuzzi has led the architectural and creative direction,
shaping the exterior and interior design—including floor plans,
apartment layouts, and all shared spaces such as swimming pool, a
gym, children’s area, cinema room, and a wellness center. Every
detail, from materials and finishes to lighting and fixed
furnishings, reflects Natuzzi's organic, Mediterranean-inspired
DNA. Furthermore, Natuzzi will provide complete furnishings for all
the apartments.
The Project was developed in partnership with Peace Homes
Development, a leading Dubai-based real estate Group committed to
redefining the concept of luxury in Dubai by crafting homes that
offer both aesthetic brilliance and a personal touch.
Owners of the “Natuzzi Harmony Residences” can select from a
curated range of Natuzzi’s iconic living room, bedroom, and dining
room sets.
This Project marks a significant milestone for our business
across three key dimensions:
i) Brand Testament: a landmark project
involving the design of an entire residential building, which will
be identified by the Natuzzi Italia brand.
ii) Scope: Natuzzi provides full
stylistic guidance, including architectural direction for the
exterior and complete interior design.
iii) Total Furnishing Solutions: we
offer comprehensive furnishings, from apartment layouts and shared
spaces to materials, finishes, lighting, and fixed elements.
Pasquale Natuzzi, Executive Chairman of the Natuzzi Group,
stated: “Natuzzi, in its 65 years of history, has been able to
constantly evolve. Today, we are a lifestyle brand, recognized and
appreciated worldwide. The Natuzzi Harmony Residences project marks
a significant step in this evolutionary journey, as it offers the
opportunity to experience the uniqueness of Natuzzi Harmony, which,
for the first time, permeates every internal and external space of
this incredible residential project.”
Antonio Achille, CEO of the Group, commented: “As anticipated in
our last press release, we are accelerating growth in the Trade
& Contract business. To drive this forward, we have established
a dedicated business unit, which will strategically leverage
Natuzzi’s assets and expertise while focusing on specific targets
for growth and profitability.
I am particularly excited by the early successes achieved by the
leadership of this new business unit. Alongside our Natuzzi Harmony
Residences, we have recently secured two additional major
projects—one in the Middle East and one in Central America—both
currently under confidentiality agreements."
Pasquale Junior Natuzzi, Chief Trade & Contract Officer,
said: “The Natuzzi contract division was created with a clear
vision: to make Natuzzi the first design brand in the world to
fully conceive a residential project that could embody the essence
of the Natuzzi Italia lifestyle. Today, we celebrate this
extraordinary achievement accomplished through meticulous and
dedicated work that has allowed us to push beyond all imagination
and create something unique. Dubai will have a new landmark where
the splendid Arab culture merges with the Mediterranean one.”
About Natuzzi S.p.A.
Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. is one of
the most renowned brands in the production and distribution of
design and luxury furniture. As of June 30, 2024, Natuzzi
distributes its collections worldwide through a global retail
network of 681 monobrand stores and approximately 600 wholesale
points of sale, including shop-in-shop galleries. Natuzzi products
embed the finest spirit of Italian design and the unique
craftmanship details of the “Made in Italy”, where a predominant
part of its production takes place. Natuzzi has been listed on the
New York Stock Exchange since May 13, 1993. Committed to social
responsibility and environmental sustainability, Natuzzi S.p.A. is
ISO 9001 and 14001 certified (Quality and Environment), ISO 45001
certified (Safety on the Workplace) and FSC® Chain of Custody, CoC
(FSC-C131540).
About Peace Homes
Development
Peace Homes Development is a pioneering property development
company that has redefined real estate by offering branded luxury
and setting new standards of quality. Our commitment to excellence
combining innovative engineering and world-class architectural
expertise, we create homes that are both stunning and durable using
cutting-edge materials and technologies for sustainability and
efficiency. At Peace Homes Development, we craft iconic residential
spaces that blend opulence with accessibility. Through innovative
design and strict quality control, we aim to exceed expectations,
enhance lifestyles, and enrich communities, ensuring that luxury
living is accessible to all.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241113264727/en/
Natuzzi Investor Relations Piero Direnzo | tel. +39
080-8820-812 | pdirenzo@natuzzi.com
Natuzzi Corporate Communication Giancarlo Renna
(Communication Manager) | tel. +39. 342.3412261 |
grenna@natuzzi.com Barbara Colapinto | tel. +39 331 6654275 |
bcolapinto@natuzzi.com
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