Mercury's "My First
Game" campaign returns, providing select fans with game
tickets and more
LOS
ANGELES, Oct. 11, 2023 /PRNewswire/ -- Mercury
Insurance (NYSE: MCY) proudly announces its continued sponsorship
of the Anaheim Ducks for the 2023-24 NHL season, honoring both the
Ducks' 30th anniversary and Mercury's ninth successive year of
collaboration with the team.
"Our partnership with the Anaheim Ducks has generated a
tremendous amount of goodwill in the community over our nearly
decade-long relationship," said Erik
Thompson, Vice President and Chief Marketing Officer at
Mercury Insurance. "We are proud to continue this great sponsorship
and look forward to celebrating the team's monumental
30th season alongside passionate Ducks fans."
Throughout the years, this collaboration has resulted in several
successful campaigns, including Mercury's "Community Champions" and
the in-stadium fan-favorite Dance Cam, which will return this
season with a whole new look.
This season, as part of Mercury's "My
First Game" campaign, the company will work with the Anaheim
Ducks Foundation whose mission is to facilitate and support
programs that produce positive change for children and families
throughout Southern California.
The foundation will identify fans who have never attended a Ducks
game and provide them with tickets, jerseys, dinner and screen time
on camera to be introduced to the crowd — all courtesy of Mercury
Insurance.
Twelve-year-old Ducks fan Jaxon
Toner is this season's first honoree. Earlier this year,
Toner was diagnosed with terminal brain cancer and doctors gave him
only 17 months to live. Striving to make the most of every day,
Toner's family wanted to give him an unforgettable experience — the
opportunity to see his favorite team playing live on opening game
night.
Mercury will also continue its popular "My First Game" video series, with players
recalling the first game they ever played while donning a Ducks
jersey. Fans will get to meet the team's new faces, as well as
learn more about some of their favorite players as they take a
stroll down memory lane.
"The one thing that stood out during my first game was
Ryan Getzlaf," said goaltender
Lucas Dostal (No. 1). "I was warming
up and right before the first face-off of the game, he turned to me
and gave a thumbs up to see if I was ready, so that was a cool
moment. I knew he had played over a thousand games at that point
and I was just there, my first game, and he was a veteran guy that
had won the Stanley Cup."
Fans can watch the full series on the Mercury website, which
will host new content throughout the season, and are encouraged to
share their very own first Ducks game experiences on Instagram,
Facebook and YouTube using the #MyFirstGame.
"We are excited to drop the puck on this historic season," said
Graham Siderius, Vice President of
Corporate Partnerships at Anaheim Ducks. "Anaheim has been our home for the last 30
years thanks to the unwavering support of our fans and partners
like Mercury Insurance."
About Mercury Insurance
Mercury Insurance (NYSE: MCY) is a multiple-line insurance
carrier predominantly offering personal auto, homeowners, renters
and commercial insurance through a network of independent agents in
Arizona, California, Georgia, Illinois, Nevada, New
Jersey, New York,
Oklahoma, Texas and Virginia, as well as auto insurance in
Florida. Mercury writes other
lines of insurance in various states, including commercial,
business owners and business auto, landlord, home-sharing,
ride-hailing and mechanical protection insurance.
Since 1962, Mercury has provided customers with tremendous value
for their insurance dollar by pairing ultracompetitive rates with
excellent customer service. Mercury has earned "A" ratings from
A.M. Best and Fitch, as well as "Best Auto Insurance Company"
designations from Forbes and Insure.com. For more information visit
www.MercuryInsurance.com or follow the company on Twitter or
Facebook.
About the Anaheim Ducks
The Anaheim Ducks were born in 1992 and played their first-ever
game on Oct. 8, 1993 at Honda Center
(then Arrowhead Pond of Anaheim).
One of 32 NHL franchises located throughout the United States and Canada, the Ducks have played to over 90%
capacity crowds in their history at the 17,174-seat Honda Center.
On June 20, 2005, the Ducks franchise
was purchased by Orange County
residents Henry and Susan Samueli. By securing the first Stanley Cup
championship in franchise history in 2007, the club also became the
first team from California to win
hockey's ultimate prize. The Ducks have reached the Conference
Finals five times (2003, 2006, 2007, 2015 & 2017) and the
Stanley Cup Final twice (2003 & 2007). The club has won six
Pacific Divisions titles in franchise history, including five
straight from 2013-17.
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SOURCE Mercury Insurance