MORTON
GROVE, Ill., Dec. 11,
2024 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq:
LWAY) ("Lifeway" or "the Company"), a leading U.S. manufacturer of
kefir and fermented probiotic products, announced the distribution
of its ProBugs Organic Kefir for kids at more than 250 Harris
Teeter retail stores. The featured flavors include Strawnana and
Goo-berry ProBugs, available in single-serve pouches.
ProBugs kefir for kids is made with organic whole milk, plus
Lifeway's signature 12 live and active probiotic cultures. These
family favorites feature a soft, squishable pouch and a no-spill
spout that makes snack time worry free. They're crafted with
miniature microbiomes in mind and come in fun flavors kids
crave.
"We are excited to expand the audience for our Lifeway ProBugs
Organic Kefir beyond the natural grocery sets and delight shoppers
at Harris Teeter stores," said Lifeway President and CEO
Julie Smolyansky. "As pioneers of
the probiotic pouched drinkables space, we're happy to offer more
families a convenient and delicious option that has been a Lifeway
fan favorite for more than a decade. Our nourishing organic whole
milk ProBugs are loaded with protein, calcium and vitamin D to help
support growing and active bodies. We want to put ProBugs in as
many little hands as possible, because I know how hard it is to
find healthy snacks your kids will love. I always felt great about
giving my daughters ProBugs, and I know so many other parents will,
too. We look forward to supporting this business with content
creators, advertising and events that will introduce families and
Harris Teeter shoppers to Lifeway ProBugs."
According to an Allied Market Research report, the U.S. kids and
infant probiotic market is projected to reach $370.89 million by 2032, growing at a CAGR
9.1%.
For more information about Lifeway or to locate it in a store
near you, visit lifewayfoods.com.
About Lifeway Foods, Inc.
Lifeway Foods, Inc.,
which has been recognized as one of Forbes' Best Small Companies,
is America's leading supplier of the probiotic, fermented
beverage known as kefir. In addition to its line of drinkable
kefir, the Company also produces a variety of cheeses and
a ProBugs line for kids. Lifeway's tart and
tangy fermented dairy products are now sold across the United
States, Mexico, Ireland, South Africa, United
Arab Emirates and France. Learn how Lifeway is
good for more than just you at lifewayfoods.com
About Harris Teeter
For more than 60 years, Harris
Teeter, a wholly-owned subsidiary of The Kroger Co. (NYSE: KR), has
enriched lives – one meal, one family, one associate, and one
community at a time. Headquartered in Matthews, North Carolina, Harris Teeter
employs 36,000 valued associates across more than 250 stores and 60
fuel centers in North Carolina,
South Carolina, Virginia, Georgia, Maryland, Delaware, Florida, and the District of Columbia
Forward-Looking Statements
This release contains
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Forward-looking
statements include all statements that are not historical
statements of fact and those regarding our intent, belief or
expectations for our business, operations, financial performance or
condition. These statements use words such as "continue,"
"believe," "expect," "anticipate," "plan," "project," "estimate,"
"outlook," and similar expressions or future or conditional verbs
such as "will," "should," "would," "may" and "could." You are
cautioned not to rely on these forward-looking statements. These
forward-looking statements are made as of the date of this press
release, are based on current expectations of future events and
thus are inherently subject to a number of risks and uncertainties,
many of which involve factors or circumstances beyond Lifeway's
control. If underlying assumptions prove inaccurate or known or
unknown risks or uncertainties materialize, actual results could
vary materially from Lifeway's expectations and projections. These
risks, uncertainties and other factors include: price competition;
the decisions of customers or consumers; the actions of
competitors; changes in the pricing of commodities; the effects of
government regulation; possible delays in the introduction of new
products; customer acceptance of products and services; and other
factors discussed in Part I, Item 1A "Risk Factors" of Lifeway's
Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and Part II, Item 1A "Risk
Factors" of Lifeway's Quarterly Report on Form 10-Q for the fiscal
quarter ended September 30, 2024.
Lifeway expressly disclaims any obligation to update any
forward-looking statements (including, without limitation, to
reflect changed assumptions, the occurrence of anticipated or
unanticipated events or new information), except as required by
law.
Media:
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net
General inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net
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SOURCE Lifeway Foods, Inc.