HP Pledges to Make Every Page Printed Forest Positive, Carbon Neutral and Part of a Circular Economy
19 März 2019 - 3:35PM
Highlights
HP Reinvent: World Partner
Forum — Today at HP Reinvent, the
company’s largest global partner event, HP Inc. announced its bold
vision for print sustainability – pledging that every page printed
with HP will support a forest positive future, carbon neutrality,
and materials designed to reduce the impact to the planet. Built on
HP’s longstanding commitment to environmental innovation, this new
vision supports HP’s ongoing efforts to deliver the company’s most
environmentally sustainable product portfolio while transforming
their business to a more efficient, circular, and sustainable
model.
“We are redefining the power of print to create a positive,
lasting change for the planet, its people and our communities. HP’s
commitment to sustainability guides how we do business and drives
the way our printers are designed, made and used,” explains Enrique
Lores, President of HP Inc.'s Imaging & Printing business.
“Today at HP Reinvent, we took one step further by pledging to lead
the industry in making every page you print sustainable.”
As HP looks to grow without increasing its consumption of raw
materials and thrive in a resource-constrained future, the company
is well-positioned to help customers do the same. Supporting a
vision to build sustainable products, the company engineers
Original HP supplies to help reduce risk for its customers, their
reputation, and the planet.
Forest Positive FutureWith today’s pledge, the
company aims to make every page printed on an HP printer forest
positive by extending beyond its consumer printers, which are
forest positive, to its entire portfolio to include commercial
printers. In 2016, HP achieved 100% zero deforestation associated
with HP-branded paper, nearly two years ahead of schedule– marking
a milestone towards the company’s vision for a forest positive
future. Plus, the company’s paper-based product packaging zero
deforestation goal is on track for 2020. In addition, 100% of HP
branded paper sold in North America is certified by the Forest
Stewardship Council®, ensuring transparency and responsible forest
management.
Carbon Neutral HP is taking an ambitious step
today towards our vision of carbon neutral printing with the
introduction of the new energy efficient EcoSmart LaserJet printer
and EcoSmart black toner, which has a lower melt temperature,
thereby reducing the energy consumption of HP printers.
But even more valuable than individual products, is how HP’s
products work together through HP’s Managed Print Services (MPS)
offerings – helping customers achieve ambitious sustainability
goals and better their bottom line. By partnering with HP,
customers have reported a 33% annual reduction in carbon emissions,
energy consumption and costs2.
Circular EconomyHP continues to support a
circular economy with its consumer and business products, recently
reinventing its printer suite to include closed-loop recycled
plastics, with HP ENVY and Tango printers comprised of 30%
closed-loop recycled plastics3. Since 2000, over 199 million pounds
of recycled content plastic have been used in 3.9B HP Original ink
and toner cartridges1. Two years ago, HP introduced the first HP
Original ink cartridges made with plastic bottles sourced from
Haiti. As of today, the company has sourced more than 550,000
pounds of ocean-bound plastic for use in our products – the
equivalent of more than 12 million plastic bottles that might
otherwise have washed into the ocean and waterways. Our R&D
teams invest up to five years engineering each new generation of
toner and ink cartridges to deliver quality printing and 100% of
toner cartridges and 80% of ink cartridges contain recycled
content1.
Market ExpectationsPeople expect brands to
stand for more than the products they sell. A 2019 Edelman study on
trust disclosed a staggering 67% of consumers self-identify as
Belief-Driven Buyers and believe brands can be a force for social
good5. In the workplace, initial findings of a global supplies
study conducted by HP reveals a company’s commitment to
sustainability impacts employee recruitment, retention and advocacy
with over 50% of today’s US workforce expecting sustainable
practices by employers 4.
HP Original Supplies are engineered to provide the highest
quality printing experience. For HP, this means prioritizing the
safety of your printer and the planet by producing reliable ink and
toner cartridges, while raising the awareness of the harmful
impacts clone and imitation cartridges can have on the
environment, print quality, and customer costs.
Transform to PerformHP has a bold vision for
what the future of printing can look like, and it starts with
challenging the printing industry to transform and continuously
innovate. The company’s pledge for print sustainability announced
today aims to protect forests, reduce carbon emissions, and use
more recycled materials. Circular economy models help decouple
economic growth and natural resource consumption while driving
greater competitiveness. Transforming print sustainability is not
only good for the planet – it’s good for business.
About HPHP Inc. creates technology that makes
life better for everyone, everywhere. Through our product and
service portfolio of personal systems, printers and 3D printing
solutions, we engineer experiences that amaze. More information
about HP Inc. is available at http://www.hp.com.
Lara MacKenzie, HPlara.mackenzie@hp.com
www.hp.com/go/newsroom |
1 Based on 2017 HP Sustainable Impact Report:
http://www8.hp.com/h20195/v2/GetPDF.aspx/c05968415.pdf
2 Estimated energy and paper savings based on analysis of select
HP MPS customers’ imaging and printing operations using data
gathered on devices and paper consumption and comparing with
post-MPS actuals or projections.
3 HP calculations based on Energy Star normalized TEC data
comparing the HP LaserJet 300/400 series and 500 series monochrome
printers introduced in spring 2019. HP 58/59/76/77A/X compared to
HP 26A/X, and HP 89A/X/Y compared to HP 87A/X.
4 Based on HP Internal Supplies Survey conducted by Edelman
Intelligence, February 2019.
5 Based on 2019 Edelman Trust Barometer Global Report:
https://www.edelman.com/sites/g/files/aatuss191/files/2019-02/2019_Edelman_Trust_Barometer_Global_Report.pdf
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