HP Steps Up With 3D Technology to Revolutionize the Footwear Market
07 September 2017 - 6:01AM
HP Inc. today announced FitStation powered by HP, a new platform
that will deliver custom-fitted and individualized footwear through
innovative 3D scanning, dynamic gait analysis and manufacturing
technologies. FitStation is the next step in the company’s journey
to reinvent how the world designs and manufactures with commercial
3D technologies.
FitStation powered by HP is an innovative hardware
and software platform that captures 3D scans of the foot, foot
pressure measurements and gait analysis to create a one-of-a-kind
digital profile of each foot. It is the world's first end-to-end
solution that provides individual off-the-shelf shoe and insole
recommendations, 3D printed insoles and individualized custom
footwear1. The system will use HP Multi Jet Fusion printing
technology to manufacture a 3D printed insole.
“FitStation is a truly disruptive platform that
will improves people’s lives and change the way people purchase
footwear and shoe insoles,” said Louis Kim, Global Head of
Immersive Computing, Personal Systems, HP Inc. “We are reinventing
the footwear shopping experience, bringing a level of customization
and personalization never before seen. We are stitching HP’s
capabilities in 3D scanning and 3D printing to bring this Blended
Reality vision to life and are working with leading partners within
the footwear industry to develop this revolutionary platform.”
FitStation is producing the world’s first 3D
printed insoles made using 3D scanning and dynamic gait analysis2,
and Superfeet, the leader in innovative, over-the-counter insoles,
is piloting the platform in select stores across the 4,000 retail
locations where they have a presence. Steitz Secura, the specialist
for safety shoes manufactured in Germany, will use FitStation to
aid in its focus on comfort, preventative health and safety.
“For 40 years, we have set the standard for shape
and fit. Until today, the technology to deliver a 3D printed insole
that meets Superfeet’s exacting standards didn’t exist,” said Eric
Hayes, Chief Marketing Officer at Superfeet. “Our new solution
allows us to create the most individualized shape and fit on the
planet.”
“This footwear innovation campaign moves us to the
technological forefront of the industry,” said Steitz Secura CEO
Michael Huth. “The concept of customized safety shoes is a true
world innovation and will be the benchmark for the future.”
About FitStation
FitStation is reinventing the in-store retail
experience for shoppers with innovative, end-to-end footwear
technology that provides precise fit and individualized products,
produced locally for unbelievable ease and speed. The digital foot
scanning platform allows customers to create a profile, choose to
receive personalized off-the-shelf insole and shoe recommendations,
fully customized 3D printed insoles, or design their own pair of
truly individualized custom footwear3. This unique solution
analyzes each foot using a combination of 3D scanning and pressure
plate technology to deliver a complete dynamic gait analysis for
the individual. FitStation analyzes the data and produces details
for custom shoes with polyurethane injected midsoles, that vary in
density based on the customer's needs.
With FitStation's 3D scanning capabilities, it
collects the customer's foot length, width, and volumetric data and
compares that to the available shoes to determine the most ideal
fit. FitStation also provides off-the-shelf insole recommendations,
for added support within shoes.
Consumers are not the only ones who will benefit.
This new technology has the potential to revolutionize the footwear
industry by disrupting the usual supply chain. FitStation enables
local on-time manufacturing, allowing retailers to sell products
they don’t have to keep in inventory. With FitStation, retailers
can anticipate fewer product returns by providing customers with
proper fitting shoes, based on comfort and function.
About HP Inc.
HP Inc. creates technology that makes life better
for everyone, everywhere. Through our portfolio of printers, PCs,
mobile devices, solutions, and services, we engineer experiences
that amaze. More information about HP Inc. is available at
http://www.hp.com.
Footnotes:1. As of Aug. 23, 2017. 2. As
of Aug. 23, 2017. 3. Only available from specific
brands and retailers.
Jim Christensen, HP
Jim.christensen@hp.com
www.hp.com/go/newsroom
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