HP Unveils Retail Solutions to Drive Seamless Customer Engagement
13 Januar 2014 - 3:00PM
Marketwired
HP Unveils Retail Solutions to Drive Seamless Customer Engagement
Expanded Portfolio of Digital Signage Displays Helps Retailers
Deliver Rich, Interactive Experiences
NEW YORK, NY--(Marketwired - Jan 13, 2014) - HP (NYSE: HPQ)
today expanded its market-leading retail solutions portfolio with
an enhanced line of touch and non-touch digital signage displays
(DSDs), a new line of value-priced displays and upgrades to its
mobile and fixed point of sale (POS) solutions.
Today's announcements at the National Retail Federation (NRF)
Convention & Expo include six new DSDs to help retailers
increase customer engagement with interactive digital experiences,
as well as additions to the HP RP7 Retail System which help
retailers better service customers in the store.
HP also will be showcasing the HP MX10 Retail Solution,(1) which
gives retailers the flexibility to better meet customers' needs
with the ability to transition between a mobile and fixed
point-of-sale (POS) solution.
"Consumer expectations are rapidly changing as online and mobile
shopping continues to grow," said Ray Carlin, vice president and
general manager, Retail Solutions, HP. "HP's wide range of
customizable solutions will help businesses of any size navigate
this new retail environment and deliver a seamless customer
experience."
Compelling in-store digital communication The new portfolio of
DSDs has been redesigned with thin, light LED backlights and
professional front-of-screen features with 178-degree viewing
angles, so retailers can showcase their messages anywhere in the
store. HP's new line of performance, touch-enabled and value-priced
displays help retailers improve the in-store experience and
customer engagement with features like automated content updating
and the ability to display content in multiple languages.
The new HP DSD portfolio includes:
- Touch-enabled
displays: HP's touchscreen DSDs -- including the 42-inch
diagonal HP LD4245tm and 47-inch diagonal HP LD4745tm -- benefit
businesses looking for a platform that provides increased
interaction with customers. The displays also offer Full
High-definition (FHD)(2) quality resolution and feature Integrated
Infrared (IR) multitouch capabilities, adding another way for
retailers to interact with customers in the store. Retailers also
benefit from reduced power consumption and lower costs with
mercury-free display backlights, low-halogen components(3) and
arsenic-free display glass.
- Performance
displays: HP's high-end commercial-grade LED backlit
displays -- including the 42-inch diagonal HP LD4235 and 47-inch
diagonal HP LD4735 -- provide retailers with reliable customer
experiences that maximize engagement and efficiency through 24-hour
operation. Professional-grade features -- including networked
management to enable efficient control by IT staff, lock-out
features to prevent tampering, Video-over-Ethernet (VoE) for
simplified cabling and a built-in basic USB media player -- help
retailers improve in-store ambience with minimal effort.
- Value-priced
displays: HP's value-priced LED backlit DSDs -- including
the 31.5-inch diagonal HP B321 and 42-inch diagonal HP B421 --
are fit for customers seeking essential features at a lower cost.
Built for extended daily operation, these displays provide a slim,
sleek design and value-added features include a built-in USB media
player and streaming networked video support.
Pricing and availability(4)
- The HP LD4245tm and HP LD4745tm are expected to be available in
North America, Asia Pacific and select Latin American countries in
March, and in Europe, the Middle East and Africa in April. Pricing
is available upon request.
- The HP LD4235 and the HP LD4735 are expected to be available in
North America, Latin America and Asia Pacific in February. Pricing
is available upon request.
- The HP B321 and HP B421 are expected to be available in North
America and select countries in Latin America and Asia Pacific this
month. Pricing is available upon request.
- The HP RP7 Retail System is available worldwide now. The
Windows 8.1 Professional and Windows Embedded 8.1 Industry for HP
RP7 Retail System, Model 7800 will be available at the end of
January. Pricing is available upon request.
- The HP MX10 Retail Solution is expected to be available later
this month. Pricing is available upon request.
HP's new retail solutions will be demonstrated at booth No. 2439
at NRF in New York, today through Jan. 15.
About HP HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society.
With the broadest technology portfolio spanning printing, personal
systems, software, services and IT infrastructure, HP delivers
solutions for customers' most complex challenges in every region of
the world. More information about HP is available at
http://www.hp.com.
(1) The integrated display resolution of this system is below
the threshold for snapping apps, a new feature that allows two
Windows apps to be viewed simultaneously side by side. This
feature may be enabled by attaching an external display that
supports a screen resolution of 1,366 x 768 or higher. (2) Full
High-definition (FHD) content is required to view HD images. (3)
External power supplies, power cords, cables and peripherals are
not Low Halogen. Service parts obtained after purchase may not be
Low Halogen. (4) Estimated U.S. street prices. Actual prices may
vary.
Microsoft and Windows are U.S. registered trademarks of the
Microsoft group of companies.
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involve risks, uncertainties and assumptions. If such risks or
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contained herein is subject to change without notice. The only
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