- New deodorant offers 6 scents with naturally sourced and
derived moisture-locking ingredients inside modern containers made
from 100% recycled plastic
- Dermatologist Expert Dr. Adeline Kikam of
@BrownSkinDerm joins launch efforts to help consumers understand
what it means to go natural with their underarm protection
TORONTO, April 10,
2024 /CNW/ - With over 50 years of dedication to the
mission of making products that are good for the consumer and the
planet, Tom's of Maine announces
the new Smell Good, Good campaign, challenging consumers to
get real about natural under-arm protection by replacing
current products with an all-new lineup of Tom's of Maine Deodorant
and Antiperspirant.
"At Tom's of Maine, we strive
to make top-of-the-line natural personal care products that are
rooted in good all around," said Cristiane
Martini, General Manager at Tom's of Maine. "That's why we're introducing
our Smell Good, Good campaign with this launch. We
believe in combining the good in science and nature to help people
smell good, with our new odor and wetness protection in the
deodorant, while also feeling proud of supporting a brand that does
good for people and our communities."
The new Tom's of Maine Deodorant and Antiperspirant line is not
tested on animals and is free from dyes, parabens and phthalates,
baking soda, and artificial fragrances and preservatives. The
deodorant is aluminum-free, designed for smooth glide and to go on
clear, and is made with naturally sourced and derived
moisture-locking ingredients and aloe vera. The antiperspirant
provides extra effective 48-hour odor and sweat protection. All
products come in a modern container made with 100% recycled
plastic.
For those looking to better understand what it means to use
natural deodorant and antiperspirant, Tom's of Maine has teamed up with U.S. Board Certified
Medical and Cosmetic Dermatologist, Dr. Adeline Kikam of
@brownskinderm, to help consumers get real about going natural.
"I genuinely like Tom's of Maine products and recommend them a lot to my
patients," said Dr. Kikam. "I'm excited to help launch the all-new
Tom's of Maine Deodorant line because the ingredients are well
researched for efficacy and safety. I like the range of options,
not only in scents, but product types customers have when it comes
to odor and sweat control."
Tom's of Maine Deodorant and Antiperspirant lines [MSRP:
$11.99] are available in 6 scents,
including Clean Coast, Mountain Spring, Rose Vanilla, and
Unscented. The antiperspirant line is available in two scents,
Cucumber Aloe and North Woods. All products are now available
nationwide at retailers like Walmart, Shoppers Drug Mart, Real
Canadian Superstore, Jean Coutu,
Metro and Sobey's.
To learn more about Tom's of Maine visit TomsofMaine.ca, or follow on
Instagram.
About Tom's of Maine®
Tom's of Maine®, a
Colgate-Palmolive® (NYSE: CL) company, has been making
natural, safe, and effective personal care products for 50 years.
It all began when Tom and Kate
Chappell moved to Maine in
1968 looking for a healthier, simpler life for their growing
family. And when they couldn't find personal care products that
were free from artificial flavors, fragrances, sweeteners, colors
and preservatives, they decided to make their own. Tom's of
Maine products – including
toothpaste, deodorant, mouthwash, bar soap, body wash, dental
floss, and toothbrushes – are made from naturally sourced and
naturally derived ingredients and never tested on animals. A
Certified B Corporation, Tom's of Maine is committed to upholding a
purpose-driven business and has a long-standing commitment to
supporting nature and healthy families. Tom's of Maine has supported hundreds of nonprofits by
giving back 10% of its profits, and employees are encouraged to use
5% of their paid time (12 days) volunteering for causes they are
passionate about. All of Tom's products are cruelty-free and most
products are vegan, kosher, halal-certified and gluten-free. Visit
us online at http://www.tomsofmaine.ca
SOURCE Tom's of Maine Canada