FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public
Utility Holding Company Act of 1935 or Section 30(f) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

McCallum Mark I
2. Issuer Name and Ticker or Trading Symbol

BROWN FORMAN CORP [ BFA/BFB ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
Executive VP, COO
(Last)          (First)          (Middle)

850 DIXIE HIGHWAY
3. Date of Earliest Transaction (MM/DD/YYYY)

7/26/2012
(Street)

LOUISVILLE, KY 40210
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common                  14503   D  
 
Class B Common                  18   I   By Son  

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy)   $30.18                    5/1/2009   4/30/2013   Class B Common   9941     9941   D  
 
Non-Qualified Stock Option (right to buy)   $35.83                    5/1/2007   4/30/2014   Class B Common   6992     6992   D  
 
Stock Appreciation Right   $45.53                    5/1/2008   4/30/2015   Class B Common   10569     10569   D  
 
Stock Appreciation Right   $55.69                    7/27/2006   4/30/2016   Class B Common   2895     2895   D  
 
Stock Appreciation Right   $53.80                    5/1/2010   4/30/2017   Class B Common   10012     10012   D  
 
Stock Appreciation Right   $56.58                    5/1/2011   4/30/2018   Class B Common   9190     9190   D  
 
Stock Appreciation Right   $43.10                    5/1/2012   4/30/2019   Class B Common   14705     14705   D  
 
Stock Appreciation Right   $61.24                    5/1/2013   4/30/2020   Class B Common   12834     12834   D  
 
Stock Appreciation Right   $73.95                    5/1/2014   4/30/2021   Class B Common   14521     14521   D  
 
Stock Appreciation Right   (1) $93.54   7/26/2012     A      15597       5/1/2015   4/30/2022   Class B Common   15597   $0   15597   D  
 

Explanation of Responses:
( 1)  No money was paid to or received by the reporting person for this SAR.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
McCallum Mark I
850 DIXIE HIGHWAY
LOUISVILLE, KY 40210


Executive VP, COO

Signatures
Diane M. Barhorst, Atty. in Fact for Mark McCallum 7/30/2012
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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