Swingline® Celebrates 100 Years of Innovation, Craftsmanship and Iconic Design in Workspace Tools
17 Januar 2025 - 4:00PM
Business Wire
Institutional Brand Marking a Century of
Excellence and Looking to the Future of Home Office Essentials
From the iconic Rio Red 747® Business Stapler to advanced
electronic models, Swingline® has set the gold standard for
staplers and office essentials and after 100 years, shows no signs
of stopping. As the brand celebrates its centennial birthday this
year, Swingline shows that innovation happens at any age. When
consumers need to fasten something, from schoolwork and office
projects to everyday receipts, Swingline is there.
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the full release here:
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Swingline celebrates 100 years! (Graphic:
Business Wire)
“At the cornerstone of almost every modern office is the iconic
Swingline stapler,” said Jed Peters, Senior Vice President and
General Manager of ACCO Brands. “While the aesthetic has evolved
over the years, the Swingline tenets of quality, durability, and
innovation remain the same. As we look to the future, we’re
committed to delivering tools that meet the needs of modern
workspaces while honoring the legacy that made Swingline a
household name.”
To mark this historic anniversary, Swingline is celebrating its
past while looking toward the future. The brand continues to evolve
to meet the diverse needs of today’s workplaces, including hybrid
offices, schools, pharmacies, healthcare facilities, food service
and hospitality providers, and households. For 2025, Swingline will
introduce 37 new and refreshed products across seven different
product lines, showcasing its commitment to ingenuity and
adaptability.
“By combining vintage-inspired silhouettes with forward-thinking
engineering and curated contemporary colorways, we’re focused on
delivering meaningful value to our customers in both form and
function,” said Brian Klein, Senior Brand Marketing Manager at ACCO
Brands. “This milestone is a testament to our commitment to
delivering premium quality tools, and our deep appreciation for the
millions of people who trust Swingline to help them complete work
tasks with ease. Looking to the future, we’re investing in
innovation with new ideas and products that anticipate the needs of
the ever-evolving world of work.”
Founded in 1925, Swingline began as a small manufacturer of
reliable office tools, known as the Parrot Speed Fastener Company,
and quickly became a pioneer in the industry. In 1931, the company
opened its first manufacturing facility in Queens, NY, and
introduced the world’s first strip stapler – incorporating the
development of both the strip of staples with adhesive and the
top-loading “swing-opening” stapler that inspired the company's
subsequent name change. Compact, durable, and equipped with a
built-in staple remover, the Swingline strip stapler quickly became
a staple (pun intended) for businesses of all sizes, cementing the
brand’s position as the industry leader. Over the years, Swingline
products have become cultural icons, most notably Milton’s famous
bright red Swingline stapler featured in the 1999 cult classic
comedy Office Space. Today, the Rio Red 747® Business
Stapler remains a bestseller, living its best life as a pop culture
symbol of workplace satire, rebellion, and satisfaction – a true
testament to the brand's enduring relevance.
The Swingline® Story
Swingline® invents reliable tools for the way people work,
wherever they work. With advanced engineering and a knack for
ingenuity and style, every product we create can be trusted to
deliver exceptional performance and quality, helping to move your
greatest ideas forward. Whether used at work, home, or school;
Swingline® products are Stylishly Engineered For Quality &
Performance Since 1925.
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About ACCO Brands
ACCO Brands, the Home of Great Brands Built by Great People,
designs, manufactures and markets consumer and end-user products
that help people work, learn, play. Our widely recognized brands
include AT-A-GLANCE®, Five Star®, Kensington®, Leitz®, Mead®,
PowerA®, Swingline®, Tilibra® and many others. More information
about ACCO Brands Corporation (NYSE: ACCO) can be found at
www.accobrands.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20250117603012/en/
Jen Rogers | jen@hudsonwestpr.com | 201.286.1979
Lori Jung | lori@hudsonwestpr.com | 917.399.6962
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