Listing Showcase is an immersive, AI-powered
listing experience available only on Zillow
SEATTLE, April 16,
2024 /PRNewswire/ -- Screen appeal is the new curb
appeal, and homes with Listing Showcase — immersive, AI-powered
listings available only on Zillow® — capture more views,
sell for higher prices and sell faster than similar homes on Zillow
with traditional online listings.
New Zillow data shows that Showcase listings are 20% more likely
to secure an accepted offer within 14 days compared to similar
typical listings on Zillow.1 Homes listed with Showcase
also sell for 2% more, a bonus of more than $9,000 on the average
home.1
"The introduction of Showcase listings on Zillow has been a game
changer for sellers — it represents the future of property
listings on the most visited real estate website in the U.S.,"
said Zillow Chief Operating Officer Jeremy
Wacksman. "And it's quite clear Showcase listings both
attract shoppers and help sellers net a higher asking price. In
today's spring shopping season, well-marketed and well-priced homes
move quickly, and Showcase is helping to do just that."
As the selling season gets into full swing, it's important for a
home listing to stand out. According to Zillow's most recent market
report, there were 12.2% more listings active in March, compared to
last year. Well-marketed and competitively priced listings are
going quickly, while others linger, with the median age for all
listings on Zillow standing at 43 days.
Listings on Zillow serve as the initial impression of a house
for many prospective buyers, and making a property stand out is key
for a seller. Showcase listings earn 75% more page views, 68% more
saves and 75% more shares compared to similar nearby traditional
listings on Zillow.1 By working with a Showcase agent,
sellers will have their homes appear higher in home shoppers'
personalized search results, which is where the majority of
shoppers begin their search.
Showcase listings stand out with high-quality 3D tours,
interactive floor plans
Showcase listings blend
high-resolution scrolling images, room-by-room photo organization,
interactive floor plans, a floor plan on the map and other features
into a beautiful, AI-powered listing that will give shoppers a
deeper understanding of the home virtually before they ever step
inside.
Listing Showcase's interactive floor plans help home shoppers
visualize where they are in the home's layout and get a sense of
its flow, making it easier to picture themselves living there.
Additionally, this Showcase technology perfectly lends itself to
the Zillow ImmerseTM app for Apple Vision Pro. The app
is the most interactive way to explore a for-sale home, giving a
panoramic 360-degree view of every room, from the ceiling to the
floor — providing an online shopping experience that viewers can't
find anywhere else.
Hiring an agent who uses this cutting-edge technology is vital,
because Zillow survey data shows more than half of prospective
buyers regret wasting time visiting properties they would have
skipped if they had had access to the floor plan beforehand. At the
same time, 79% of prospective buyers are more likely to view a
listing if it includes a floor plan that appeals to them.
Additionally, 3 out of 4 prospective buyers recognize the value of
a dynamic floor plan, which links each photo to where it was taken
in the floor plan, providing the best possible understanding of
whether a particular home is the right fit for their needs.
"Selling a home, often a person's largest financial asset, can
be an overwhelming, complex, emotional process," said Cynthia Taylor, vice president of product at
ShowingTime+. "A listing agent who uses Showcase can play a crucial
role in the process, offering peace of mind with a top Zillow
listing and securing the best price, quickly — which helps ensure a
smooth transition to the next chapter."
A great real estate agent does much more than stick a sign in
the yard — such an agent determines the marketing strategy for your
home, leveraging tools like Showcase, recommending the best time to
list and advising which features tap into trends that help
homes sell.
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and
ZG) is reimagining real estate to make home a reality for more and
more people. As the most visited real estate website in
the United States, Zillow and its
affiliates help people find and get the home they want by
connecting them with digital solutions, dedicated partners and
agents, and easier buying, selling, financing and renting
experiences.
Zillow Group's affiliates, subsidiaries and brands include
Zillow®, Zillow Premier Agent®, Zillow Home
Loans℠, Trulia®, Out East®,
StreetEasy®, HotPads®, ShowingTime+℠,
Spruce® and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow
affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS
#10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a
Zillow affiliate.
(ZFIN)
1 All claims are based on the data
available here.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/showcase-listings-on-zillow-are-more-than-just-cutting-edge--featured-homes-sell-faster-and-for-more-money-302117486.html
SOURCE Zillow