Take home shopping on Zillow to the next level
with a new spatial touring experience
SEATTLE, Feb. 1, 2024
/PRNewswire/ -- Zillow® ImmerseSM, the most
interactive way to explore select home listings on Zillow, today
launched in the App Store for Apple Vision Pro. Zillow Immerse
elevates the home tour experience to a jaw-dropping degree with its
virtual walkthroughs and interactive 3D floor plans.
"At Zillow, we're leaders in embracing the latest in technology
to help more people get home with speed, confidence and ease," said
Josh Weisberg, senior vice president
of Artificial Intelligence. "Apple Vision Pro enables Zillow
shoppers to fully experience homes as we envisioned when we first
introduced Listing Showcase. This advanced spatial technology
allows users to explore homes in a way that is the next best thing
to being there in person."
Zillow Immerse utilizes the full capabilities of Apple Vision
Pro to teleport users inside a for-sale home, giving a panoramic
360-degree view of every room, from the ceiling to the floor. Home
shoppers can take a virtual walk down hallways and pop their heads
into every closet, all while using an AI-generated floor plan as a
guide, providing a better understanding of where they are in the
home's layout and getting a sense of its flow.
3D tours and interactive floor plans are key priorities for
home buyers
Zillow Immerse aligns with the preferences
of home shoppers. According to Zillow's latest Consumer Housing
Trends Report, 74% of prospective buyers agree that 3D tours help
them to get a better feel for a home's space than static photos,
and 70% wish that more listings had 3D tours available.
One of the key features of Zillow Immerse is the AI-powered
interactive floor plan, which helps users better understand the
layout and flow of a home. Zillow's survey shows that more than
half of prospective buyers regret wasting time visiting properties
they would have skipped if they had access to the floor plan
beforehand. At the same time, 79% of prospective buyers are more
likely to view a listing if it includes a floor plan that appeals
to them. Additionally, 3 out of 4 prospective buyers recognize the
value of a dynamic floor plan, which links each photo to where it
was taken in the floor plan, providing the best possible
understanding of whether a particular home is the right fit for
their needs.
The listing of the future: Listing
Showcase® on Zillow
Zillow Immerse is
an experience designed specifically for Apple Vision Pro utilizing
Listing Showcase listings. Real estate agents who subscribe to
Listing Showcase will now have their listings automatically
integrated into the Zillow Immerse app.
Listing Showcase is an elevated listing experience
available only on Zillow. Showcase listings feature high-resolution
scrolling hero images, room-by-room photo organization, interactive
floor plans and 3D tours —technology that lends itself perfectly to
the Zillow Immerse app for Apple Vision Pro. Listing Showcase,
available to real estate agents nationwide, offers agents the tools
to highlight a home's best features and gives buyers a deep
understanding of the home before they ever step inside.
For more information about Zillow Immerse on Apple Vision Pro,
visit
https://www.zillowgroup.com/news/how-to-get-the-best-out-of-the-zillow-immerse-app/.
About Zillow Group:
Zillow Group, Inc. (NASDAQ:
Z and ZG) is reimagining real estate to make home a reality for
more and more people. As the most visited real estate website in
the United States, Zillow and its
affiliates help people find and get the home they want by
connecting them with digital solutions, great partners, and easier
buying, selling, financing and renting experiences.
Zillow Group's affiliates, subsidiaries and brands include
Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out
East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce® and
Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow
affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS
#10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a
Zillow affiliate.
(ZFIN)
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SOURCE Zillow