Two iconic squares join forces to launch
Krabby Patty Kollab Burger and Pineapple Under the
Sea Frosty
DUBLIN,
Ohio, Oct. 2, 2024 /PRNewswire/ -- Ahoy! In
celebration of the 25th anniversary of "SpongeBob
SquarePants," Wendy's® and Paramount are partnering to launch
Wendy's Krabby Patty Kollab,* which includes a Krabby Patty Kollab
Burger and Pineapple Under the Sea Frosty®. Available nationwide in
the U.S., Canada and Guam beginning Tuesday,
October 8, the Krabby Patty Kollab menu items are worth the
wait for both "SpongeBob SquarePants" fans and Wendy's customers
alike.
Fans have eagerly speculated and imagined how this iconic patty
might taste, and Wendy's is bringing its Krabby Patty Kollab Burger
to land for a limited time, best paired with a first-of-its-kind
Pineapple Under the Sea Frosty. The Krabby Patty Kollab Burger is
Wendy's take on the most coveted recipe in all of Bikini Bottom,
available starting October 8 in
restaurants nationwide and on the Wendy's app.
The Wendy's Krabby Patty Kollab includes:
- Pineapple Under the Sea Frosty: Wendy's Pineapple Under
the Sea Frosty is the iconic Vanilla Frosty fans know and love with
a Pineapple Mango flavored puree swirl** – a first-of-its-kind
Frosty flavor innovation.
- Krabby Patty Kollab Burger: Wendy's take on a Krabby
Patty features a quarter pound of Wendy's fresh, never frozen
beef,*** two slices of melty American cheese, crisp lettuce,
tomato, pickle, onion, and a top-secret Krabby Kollab sauce on a
toasted premium bun.
"In a world of people cutting corners, Wendy's is known for
quality in everything we do – from our fresh, famous food to
collaborations with brands that our fans love," said Lindsay Radkoski, U.S. Chief Marketing Officer
for The Wendy's Company. "So, it makes sense that two of the most
iconic squares in pop culture are teaming up to bring a taste of
this unique, limited-time experience to life for fans of all
ages!"
Wendy's is partnering with Nickelodeon and Paramount as the
exclusive national QSR brand in "The Krabby Patty Kollab," a
program that will bring food items inspired by the iconic
"SpongeBob SquarePants" Krabby Patty into the real world and
onto menus for the first time ever.
"'The Krabby Patty Kollab' marks another innovative way to
continue the landmark 25th anniversary celebration of 'SpongeBob
SquarePants,' bringing Bikini Bottom to the surface like never
before," said Dario Spina, CMO,
Paramount Brand Studio. "Wendy's pulse on pop culture and
connection to fans makes this collaboration a perfect match for
Paramount, and we're looking forward to delivering memorable and
immersive experiences through custom creative, engaging social
content and recognizable influence."
Fans in Los Angeles can enjoy
an exclusive first bite of Wendy's Krabby Patty Kollab Meal on
Monday, October 7 and Tuesday, October 8 through an immersive Wendy's
drive-thru experience in Panorama
City. All other landlubbers across the U.S. and
Canada can snag the Krabby Patty
Kollab Burger and Pineapple Under the Sea Frosty in Wendy's
restaurants nationwide or through the Wendy's mobile
app beginning October 8. Order
up!
ABOUT WENDY'S:
Wendy's was founded in 1969
by Dave Thomas in Columbus, Ohio. Dave built his business on the premise,
"Quality is our Recipe®", which remains the guidepost of the
Wendy's system. Wendy's is best known for its made-to-order square
hamburgers, using fresh, never frozen beef, freshly-prepared
salads, and other signature items like chili, baked potatoes and
the Frosty dessert. The Wendy's Company (Nasdaq: WEN) is
committed to doing the right thing and making a positive difference
in the lives of others. This is most visible through the Company's
support of the Dave Thomas Foundation for Adoption® and its
signature Wendy's Wonderful Kids® program, which seeks to find
a loving, forever home for every child waiting to be adopted from
the North American foster care system. Today, Wendy's and its
franchisees employ hundreds of thousands of people across over
7,000 restaurants worldwide with a vision of becoming the world's
most thriving and beloved restaurant brand. For details on
franchising, connect with us
at www.wendys.com/franchising.
Visit www.wendys.com and www.squaredealblog.com for
more information and connect with us on X and Instagram using
@wendys, and on Facebook
at www.facebook.com/wendys.
Follow @SpongeBob and @Nickelodeon for more information and
nautical nonsense.
ABOUT NICKELODEON:
Nickelodeon, now in its
45th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first
in everything it does. The brand includes television
programming and production in the United States and
around the world, plus consumer products, digital,
location-based experiences, publishing and feature films. For more
information or artwork, visit http://www.nickpress.com.
Nickelodeon is a part of Paramount's (Nasdaq: PARA, PARAA) global
portfolio of multimedia entertainment
brands.
*Available for a limited time only participating
Wendy's.
**Natural pineapple flavor with other
natural flavors.
***Approximate weight before cooking.
Fresh beef available in the contiguous U.S., Alaska and Canada.
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SOURCE The Wendy's Company