For fans facing fast food ice cream machine
downtime, Wendy's serves up $1 Frosty
treats* through September
DUBLIN,
Ohio, Sept. 25, 2024 /PRNewswire/ --
WHAT:
For nearly 55 years, Wendy's® iconic
Frosty® has been the go-to sweet treat fix when
fans' cravings strike, while the ice cream machines at the other
guys are offline – often for two to three hours at a time.**
Partnering with the infamous McBroken.com developer,** Wendy's
tracked where a Frosty Fix was needed the most and found
Chicago, Houston, Las
Vegas, New York and
Los Angeles with the most
downtime.**
Wendy's is showing up for fans across the country with
delicious, reliable Frosty treats – available for only
$1 for a small nationwide now through
September 30.* Wendy's fans can count
on the Frosty when they need it most, available in Classic
Chocolate Frosty and Vanilla Frosty – back for a limited time!
WHERE & WHEN:
The craving for a sweet treat
can strike at any time, but if fans are planning to order from the
other guys they might want to avoid lunch or snack time...or
really anytime between 11 a.m. and 3
p.m. when machines are most often unavailable, according to
McBroken.com data.** For Frosty fanatics that need a fix sooner
rather than later, visit the Wendy's app to locate the nearest
restaurant and grab a small Frosty treat for just a buck until
September 30.*
HOW:
Frosty lovers can swing by their nearest Wendy's
location and grab a treat for themselves to enjoy and even pair it
with an order of Wendy's Hot & Crispy Fries to deliver a
perfect bite! Consumers can even use McBroken.com to navigate to
their nearest Wendy's restaurant or order ahead to make sure
there's a Frosty with their name on it, right when they arrive.
WHY:
Using data from McBroken.com, Wendy's saw that
dessert fans are faced with ice cream machine outages all too often
and knew just what the fix was – a Frosty! Wendy's knows that when
fans are craving a sweet treat, they deserve to have a reliable and
delicious option. To make sure that fans with a sweet tooth are
covered, Wendy's is mobilizing to bring consumers Frosty treats in
their times of greatest need. And for just a buck, for a limited
time!
About Wendy's
Wendy's was founded in 1969 by Dave
Thomas in Columbus, Ohio.
Dave built his business on the premise, "Quality is our
Recipe®," which remains the guidepost of the Wendy's
system. Wendy's is best known for its made-to-order square
hamburgers, using fresh, never frozen beef, freshly-prepared
salads, and other signature items like chili, baked potatoes and
the Frosty dessert. The Wendy's Company (Nasdaq: WEN) is
committed to doing the right thing and making a positive difference
in the lives of others. This is most visible through the
Company's support of the Dave Thomas Foundation for
Adoption® and its signature Wendy's Wonderful
Kids® program, which seeks to find a loving, forever
home for every child waiting to be adopted from the North American
foster care system. Today, Wendy's and its franchisees employ
hundreds of thousands of people across over 7,000 restaurants
worldwide with a vision of becoming the world's most thriving and
beloved restaurant brand. For details on franchising, connect with
us at www.wendys.com/franchising. Visit www.wendys.com and
www.squaredealblog.com for more information and connect with
us on X and Instagram using @wendys, and on Facebook at
www.facebook.com/wendys.
*Limited time only at participating U.S. Wendy's. Not
valid in a combo. Prices may be higher in AK, CA, HI and via
third party delivery.
** Data sourced through
McBroken.com and not independently verified by The Wendy's
Company
***Fresh beef available in the contiguous U.S.,
Alaska, and
Canada.
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SOURCE The Wendy's Company