Groupe PSA, the First European Car Manufacturer to Launch New Car E-Selling in France
19 Juli 2017 - 9:35AM
Business Wire
- Purchase/sale in just a few clicks
on the Peugeot Webstore and Citroën
Carstore apps
- More services by the end of
2017
- Progressive launch of the e-commerce
offer on a wider scale in Europe
Regulatory News:
The purchasing process of a vehicle is becoming increasingly
multi-channel, and 90% of customers start the process on the
Internet. Groupe PSA (Paris:UG) is innovating to meet this trend,
by launching e-selling of new vehicles in France for its three
brands.
This offer is based on the experience gained from the e-commerce
sites already operational for Citroën in Brazil since November
2016, for Peugeot in the United Kingdom since January 2017, and the
DS7 Crossback website, active in eight European countries since
March 2017. It will be progressively extended in Europe.
Customers are ready: In the United Kingdom, sales of Peugeot in
phygital[1] increased by 75% over the first half of 2017 with a
gain in market share of almost 40%. In Brazil, more than 200 orders
were carried out online.
As of now in France, customers can not only purchase a vehicle,
but they can also run financing simulations, trade in their used
car, and can finalise their order at the dealer. Other steps will
soon be offered, beginning with online applications for
financing.
At this launch, Stephen Norman, Head of Group Sales and
Marketing, explained: "The deployment of this offer is part of our
Push to Pass plan which aims to put the customer at the heart of
our strategy. The Group is meeting the customer's expectations,
after they have made their buying decision on the Internet, and
anticipating the next step of complete vehicle purchase carried out
online. So, it is an opportunity to bring in new customers, and for
us to grow."
About Groupe PSA
With sales and revenue of €54 billion in 2016, the Groupe
PSA designs unique automotive experiences and delivers mobility
solutions that provide freedom and enjoyment to customers around
the world. The Group has three car brands, Peugeot, Citroën and DS,
as well as a wide array of mobility and smart services under its
Free2Move brand, to meet the evolving needs and expectations of
automobile users. The automobile manufacturer PSA is the European
leader in terms of CO2 emissions, with average emissions of
102.4 grams per kilometre in 2016, and an early innovator in
the field of autonomous and connected cars, with 2.3 million
such vehicles worldwide. It is also involved in financing
activities through Banque PSA Finance and in automotive equipment
via Faurecia. Find out more at groupe-psa.com/en.
Media library: https://medialibrary.groupe-psa.com/ / Twitter:
@GroupePSA
[1] Phygital: contraction of “Physical” & “Digital” to
indicate the customer buying pathway that passes both through the
digital realm on the Internet and the physical realm at the
dealer
Communications Division - www.groupe-psa.com -
+33 (0)1 40 66 42 00 - @GroupePSA
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MediaGroupe PSA+33 1 40 66 42
00psa-presse@mpsa.com
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