The PSA Group Will Assemble Peugeot Vehicles in Kenya from 2017
06 Februar 2017 - 9:08AM
Business Wire
Regulatory News:
The PSA Group (Paris:UG) and URYSIA today
signed a contract to assemble Peugeot brand vehicles in Kenya. This
assembly project will begin in June 2017 with an annual volume of
over 1,000 units in order to meet the expectations of the Kenyan
market.
The signature ceremony took place at the Kenyan State House, the
President's residence in Nairobi, in the presence of the President
of Kenya, Uhuru Kenyatta, the French Minister for the Economy and
Finance, Michel Sapin, Claude Mwende, CEO of URYSIA, and
Jean-Christophe Quémard, Executive Vice-President for Middle East
& Africa for the PSA Group.
URYSIA is the importer and distributor for the Peugeot brand in
Kenya since 2010.
Production will start with the Peugeot 508, followed by the new
Peugeot 3008 SUV.
This agreement is part of the strategic profitable growth plan,
"Push to Pass" and materialises the PSA Group’s ambition to develop
internationally.
On this occasion, Uhuru Kenyatta, the President of Kenya, said:
"Peugeot cars have always been renowned for resilience, durability
and reliability. We are proud to welcome them back home”, in
reference to the assembly of Peugeot cars from 1974 to 2002.
Jean-Christophe Quémard added: "This investment in Kenya is part
of the long term strategy of the PSA Group to increase its sales in
Africa and the Middle East, with the aim to sell a million vehicles
in 2025. These local production capacities will serve the region's
markets and meet the expectations of our customers and the specific
features of each country."
About PSA Group
With sales and revenue of €54 billion in 2015, the PSA
Group designs unique automotive experiences and delivers mobility
solutions that provide freedom and enjoyment to customers around
the world. The Group leverages the models from its three brands,
Peugeot, Citroën and DS, as well as a wide array of mobility and
smart services from its Free2Move brand, to meet the evolving needs
and expectations of automobile users. The french automobile
manufacturer PSA is the European leader in terms of CO2 emissions,
with average emissions of 104.4 grams of CO2 per
kilometre in 2015, and an early innovator in the field of
autonomous and connected cars, with 1.8 million such vehicles
worldwide. It is also involved in financing activities through
Banque PSA Finance and in automotive equipment via Faurecia. Find
out more at groupe-psa.com/en.
New media library :
https://medialibrary.groupe-psa.com/
Communications Division - www.groupe-psa.com/en
- +33 1 40 66 42 00 - @GroupePSA
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version on businesswire.com: http://www.businesswire.com/news/home/20170206005399/en/
PSA GroupMedia
Contact:Pierre-Olivier Salmon ,+33 1 40 66 49
94pierreolivier.salmon@mpsa.com
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