- In 2016, sales increased by 5.8%, to
3,146,000 units1.
- The product offensive in the Push to
Pass plan was launched for the Peugeot and Citroën brands.
- Successful commercial launches for
the new PEUGEOT 3008 SUV, Expert and Traveller, the new CITROËN C3,
the new Jumpy and SpaceTourer.
- DS Automobiles consolidated its
premium brand bases.
Regulatory News:
In executing its profitable strategic growth "Push to Pass"
plan, in 2016 the PSA Group (Paris:UG) launched the start of a
worldwide product offensive that provides for 121 regional launches
by 2021.
All the products launched are commercial successes in their
market segments:
A perfect illustration of the dynamism of the PEUGEOT brand,
which grew by 12.3% in 2016, the new PEUGEOT 3008 SUV has
seen a total of more than 60,000 orders in only three months,
exceeding the targets for 2016 orders set before the launch by 70%.
Launched in about 30 countries, the roll-out to all regions will
continue during the first quarter of 2017. In France, it is already
the leader in the C-SUV segment over the final three months of the
year. The new PEUGEOT 3008 SUV confirms the PEUGEOT brand's move
upmarket, with 86% of the orders for the higher trim levels,
Allure, GT-Line and GT. PEUGEOT is continuing its
internationalisation, with 43% of its worldwide sales generated
outside Europe, an increase of four points compared with 2015.
The new PEUGEOT 4008 SUV launched in November 2016 in
China and manufactured in the new Chengdu plant dedicated to SUVs
achieved 120% of its objectives. In less than six weeks' marketing,
it has already recorded 11,500 orders, of which more than 40% were
for high-end trims.
The new CITROËN C3, with almost 40,000 sales already
since its launch in November, enabled a bound of sales of 63% to be
recorded in the fourth quarter, with a very high order mix of
almost 50% for the highest trim level and 75% for the two-tone
versions. These choices reflect the differentiation and well-being
values at the core of the CITROËN positioning.
With a range that has been renewed over 12 months, the DS brand
is gradually taking its place in the premium segment. The DS
3 stands among the top three best-selling premium city sedans
in Europe, the DS 4 Crossback, the smart adventurer,
represents 34% of sales of the DS 4 & DS 4 Crossback duo, and
81% of sales of the DS 5 are the high-end versions.
1 Including 233,000 vehicles produced in Iran under a Peugeot
licence in 2016
Furthermore, the Group is extending its product offensive to the
light commercial vehicle segment, with the launch of seven new
versions of the PEUGEOT Expert and CITROËN Jumpy in 2016
including the launch of the PEUGEOT Traveller and CITROËN
SpaceTourer PC versions.
In Europe, the Group's sales were 1,930,000 vehicles and
grew by 3.6% in 2016. The PEUGEOT brand, with a 4.4% increase in
sales, is maintaining this growth, due in particular to the PEUGEOT
2008 SUV (+ 16% and sales of 184,200), which stands in second place
in its segment, the PEUGEOT Partner (+ 8% and sales of 114,200) and
the PEUGEOT 208, the brand's best-seller, driven by the success of
its mid-life (+ 8% and sales of 274,000). The picture is similar
for CITROËN which, with growth of 4.3%, recorded its best sales
volume for five years (762,000 units). In addition to launches
during the year (E-Mehari, new Jumpy, SpaceTourer, new C3), the
brand's momentum was sustained in particular by the C4 Picasso, the
benchmark in people carriers, renewed in September (sales of
109,000) and also by the confirmed success of the Berlingo LCV, the
second best-selling small van in Europe. The DS brand continues to
develop its dedicated network with 112 DS Stores and DS Salons, as
well as the first DS Urban Store, located in the heart of the
prestigious Westfield shopping centre in London, inaugurated on 1
December 2016.
In China and South-East Asia, in a fiercely competitive
context, the Group generated 618,000 sales. In December, DONGFENG
PEUGEOT achieved its historic best monthly performance in China
with 43,800 deliveries to customers, mainly due to the success of
the PEUGEOT 4008 SUV.
The CITROËN C3-XR SUV confirmed its success with more than
73,000 sales, an increase of 10.5%, which made it the second-best
selling DONGFENG CITROËN, behind the C-Elysée (87,000 sales).
Orders for the new CITROEN C6 large sedan launched at the end of
the year have already reached 4,000, of which nearly 75% are for
high-end engines and trims.
With 109 DS Stores, China is the second-largest market for the
DS brand, which generated one in every five sales, of which 60% of
volumes was for the DS 6 SUV.
On the fast-growing markets of South-East Asia, the PEUGEOT
brand recorded growth of 72% in the Philippines and 40% in
Singapore. The CITROËN brand continued to grow in South-East Asia,
especially in Singapore with the success of the C4 Picasso.
In the Middle-East and Africa region, the PSA Group
doubled its sales in 2016 with 383,500 vehicles2. In less than a
year, the Group's return to Iran took firm shape with the signature
of two joint venture agreements: PEUGEOT with Iran Khodro, the
brand's historic partner, and CITROEN with SAIPA. Launched at the
start of 2016 in partnership with the Iranian group Arian Motor, DS
opened its first DS Store in Teheran and markets the DS 5, DS 5LS
and DS 6.
2 Including 233,000 vehicles produced in Iran under a Peugeot
licence in 2016
In Latin America, the Group's sales grew by 17.1%, with
183,900 vehicles sold. The Group's market shares increased in
Argentina (+ 1.6 points) and in Chile (+ 1.3 points), where sales
were up 32%. With an overall increase of 23.6%, PEUGEOT sales are
growing very sharply, in particular in Argentina (+ 39%), notably
with the success, from its launch, of the PEUGEOT 2008 SUV (almost
10,000 sales), in Chile (+ 32%) and in Brazil (+ 7%). CITROËN sales
grew by 6.3%, particularly due to the C3 Aircross (+ 78%). DS
occupies fourth place in the Argentinian premium vehicle
market.
In Eurasia, the economic climate is still very weak,
particularly in Russia, and the PSA Group's sales fell by 12.6% to
10,500 units in a market that declined by 12.5%. In Ukraine, in a
dynamic market (+ 37.4%), the Group's sales grew by 43%. The Group
has extended its geographic presence in the region with the
commercial launch of its three brands in Georgia.
In the India-Pacific region, following growth of 3.3% in
Japan in 2015, the Group saw a rapid increase in its Japanese sales
with a rise of 20.6%, making this its best result here since 2007.
The PEUGEOT brand made a significant contribution to this
performance (+27%), driven in particular by the excellent results
for the PEUGEOT 2008 SUV (+ 63%), the 208 (+ 46%) and the 308 (+
24%). The introduction of the BlueHDi technology in July made it
possible to round out the energy offer and will have partially
contributed to supporting this growth. CITROËN sales grew by 7.5%
across the whole region, mainly due to the launch of the C4 Cactus
at the end of the year in Japan and Korea. Officially launched at
the end of 2015 in Japan, sales of the DS brand increased by 30%
under the effect of major operations such as the first DS WEEK in
Tokyo and the launch of a number of limited editions.
Carlos Tavares, Chairman of the Managing Board: "The
increase in our sales for the third consecutive year, even though
the product offensive of our Push to Pass plan is in its early
stages, proves the relevance of our Core Model Strategy. The
success of our latest launches is proof that the value-creating
growth is the result of the excellence of our products and a
virtuous commercial policy".
About PSA Group
With sales and revenue of €54 billion in 2015, the PSA
Group designs unique automotive experiences and delivers mobility
solutions that provide freedom and enjoyment to customers around
the world. The Group leverages the models from its three brands,
Peugeot, Citroën and DS, as well as a wide array of mobility and
smart services from its Free2Move brand, to meet the evolving needs
and expectations of automobile users. PSA is the European leader in
terms of CO2 emissions, with average emissions of 104.4 grams
of CO2 per kilometre in 2015, and an early innovator in the
field of autonomous and connected cars, with 1.8 million such
vehicles worldwide. It is also involved in financing activities
through Banque PSA Finance and in automotive equipment via
Faurecia. Find out more at groupe-psa.com/en.
Consolidated world sales by regions * units
2015 2016 %Chg
China & Southeast Asia
Peugeot 412 271 351 904 -14,64% Citroën
302 198 250 297 -17,17% DS 21 479 16 151 -24,81%
PSA 735 948 618 352
-15,98%
Eurasia Peugeot 6 538 5 626 -13,95% Citroën 5 374 4
758 -11,46% DS 88 106 20,45%
PSA 12
000 10 490 -12,58%
Europe Peugeot 1
056 103 1 102 230 4,37% Citroën 731 141 762 576 4,30% DS 76 733 65
452 -14,70%
PSA 1 863 977
1 930 258 3,56%
India & Pacific Peugeot 18
457 13 977 -24,27% Citroën 4 143 4 452 7,46% DS 1 189 1 457 22,54%
PSA 23 789 19 886
-16,41%
Latin America Peugeot 99 261 122 639 23,55%
Citroën 56 613 60 196 6,33% DS 1 204 1 072 -10,96%
PSA 157 078 183 907
17,08%
Middle East & Africa ** Peugeot 117 093 323 084
175,92% Citroën 61 472 58 662 -4,57% DS 1 642 1 743 6,15%
PSA 180 207 383 489
112,80%
Total Peugeot 1 709 723 1 919 460 12,27%
Citroën 1 160 941 1 140 941 -1,72% DS 102 335 85 981 -15,98%
PSA 2 972 999 3 146 382
5,83% * including Completed Knock Down ** including
233,000 vehicles produced in Iran under a Peugeot licence in 2016
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170110006515/en/
PSA GroupAlain Le Gouguec, +33 1 40 66 58
54alain.legouguec@mpsa.com
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