PSA Group: Dongfeng Peugeot Citroën Automobile (DPCA) Inaugurates a New Plant in Chengdu, China
07 September 2016 - 9:56AM
Business Wire
- A plant opened as part of the Push
to Pass strategy for profitable growth, which will see 20 new
launches in China and Southeast Asia by 2021
- A plant dedicated to the production
of SUVs, a fast-growing segment in China
- Capacity to build 300,000 vehicles a
year, in line with the target of selling one million vehicles
in China and Southeast Asia in 2018
- The Peugeot 4008 will be the first
vehicle produced
Regulatory News:
PSA Group (Paris:UG):
As part of the implementation of the Push to Pass plan and to
support the China & Southeast Asia region's goal of selling one
million vehicles in 2018, DPCA today inaugurated its fourth
assembly plant in Chengdu, China.
The ceremony was attended by Carlos Tavares, Chairman of the
Managing Board of the PSA Group; Zhu Yanfeng, Chairman of the
Board of Directors of Dongfeng Motor Corporation; Denis Martin, the
PSA Group's Executive Vice-President, China and ASEAN; Liu Weidong,
Chief Operating Officer of Dongfeng Motor Corporation; Su Weibin,
General Manager of DPCA; Jean Christophe Marchal, Executive
Vice-President of DPCA and representatives of Sichuan province and
the municipality of Chengdu.
The fourth DPCA plant will manufacture vehicles for the Dongfeng
Peugeot, Dongfeng Citroën and Dongfeng Fengshen brands on the PSA
Group's EMP2 platform, primarily in the SUV segment. Production
will begin with the new Peugeot 4008 SUV, which is scheduled for
launch in November 2016. Following a gain of 53% in 2015, the SUV
segment continued to expand rapidly in first-half 2016, with 44%
growth. It currently accounts for 38.8% of the Chinese market. As a
whole, the Chinese auto market offers great potential. Car
ownership stands at 75 vehicles per 1,000 inhabitants, and the
country recently overtook the United States to become home to the
world's largest middle class, which represented 110 million
people at end-2015. This figure is forecast to double to
220 million by 2022.
Leveraging the best practices of PSA and Dongfeng Motor (DFM),
DPCA built the plant in two years according to the highest industry
standards. The world-class facility uses a flexible manufacturing
system that enables close cooperation with suppliers, while
adhering to the most stringent environmental principles.
In addition to the CAPSA plant in Shenzen, which manufactures DS
models, DPCA's production base now comprises four assembly plants:
three in Wuhan, in Hubei province, and one in Chengdu, in Sichuan
province. With this new facility and DPCA's latest 5A+ medium-term
plan unveiled on 11 May, the PSA Group and DFM have
demonstrated their commitment to strengthening their strategic
partnership in order to satisfy the needs of the Chinese market.
The two partners are pursuing three clear-cut objectives for
improving the joint venture's financial performance:
- Significantly increasing customer
satisfaction with products and services to become one of the top
three in the industry by 2018 and No. 1 by 2020
- Generating revenue in excess of RMB 100
billion by 2020
- Achieving profitable, sustainable
growth underpinned by productivity gains of 30% by 2020
During the ceremony, Carlos Tavares said: "This new plant will
help us to expand our vehicle range in the fast-growing SUV segment
and meet the needs of our Chinese customers. It represents an
important step in implementing our Push to Pass plan and achieving
our objective to launch 20 new models in China by 2021 and sell
over one million vehicles in the region by 2018."
About PSA GroupWith sales and revenue of €54 billion
in 2015, the PSA Group designs unique automotive experiences and
delivers mobility solutions that provide freedom and enjoyment to
customers around the world.The Group leverages the models from its
three brands, Peugeot, Citroën and DS, as well as a wide array of
mobility services, to meet the evolving needs and expectations of
automobile users. PSA is the European leader in terms of CO2
emissions, with average emissions of 104.4 grams of CO2 per
kilometre in 2015, and an early innovator in the field of
autonomous and connected cars, with 1.8 million such vehicles
worldwide. It is also involved in financing activities through
Banque PSA Finance and in automotive equipment via Faurecia. Find
out more at groupe-psa.com/en.
Communications Division - www.groupe-psa.com/en
- +33 1 40 66 42 00 - @GroupePSA
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