PSA Group Launches Offensive in Multi-Brand Aftermarket Business
04 Juli 2016 - 3:52PM
Business Wire
Regulatory News:
On Monday 4 July, the PSA Group (Paris:UG) unveiled the
details of its new multi-brand aftermarket roadmap – one of the
pillars of its Push to Pass strategic plan. The presentation was
given to investors and directors of the 50 Group distribution hubs
to be set up in France, Belgium and Luxembourg.
In line with Push to Pass deployment, PSA Aftermarket aims to
meet the needs of all types of international customers, regardless
of their vehicle's brand or age, their chosen distribution channel
(accredited or independent auto repair shop or the Internet), or
their expectations in terms of services and price.
To this end, the Group has extended its spare parts offering to
include:
- a range of parts from major original
equipment manufacturers (OEMs) – a first for a carmaker;
- an expanded Eurorepar multi-brand range
featuring 9,000 parts, to be launched worldwide;
- a conventional range of OEM parts for
Group brands;
- mister-auto.com, which is available in
13 countries and already boasts more than one million
customers.
Together, these solutions cover all the spare parts needs of
independent auto repair shops, which will now be able to make
orders and buy supplies from a single PSA multi-brand distribution
hub. Fifty such hubs are currently being set up in France and
Benelux, with a total of around 140 planned for launch
throughout Europe.
In an increasingly competitive environment, the goal is to
provide a market-leading auto parts distribution solution, complete
with a delivery service that meets auto repair shops' expectations.
Some of the 140 hubs will be set up within the Group's own PSA
Retail network, while others will be entrusted to private
investors. All will fulfil the necessary performance criteria for
success in this new business.
To support its ambitions, the PSA Group is fast-tracking the
development of its global multi-brand repair network, Euro Repar
Car Service, which is particularly well positioned among pragmatic
customers with vehicles of all brands.
Commenting on the roadmap, Jean-Baptiste de Chatillon, Chief
Financial Officer of the PSA Group, said: "This is a win-win
project between the Group and investors, in terms of growth
opportunities in a highly competitive market and in terms of
profitability. The PSA Group has undeniable strengths, thanks
not only to our logistics expertise, but also to our partner
suppliers, who have readily joined us in this exciting
adventure."
Christophe Musy, Vice President, Parts and Services, said: "The
creation of this new business is a milestone for the PSA Group. We
are launching a huge marketing offensive by shifting the focus of
our offering from OEM parts and our three brands to something
massively bigger, encompassing the entire independent auto repair
market for all vehicles worldwide."
About PSA GroupWith its three world-renowned brands,
Peugeot, Citroën and DS, the PSA Group sold 3 million vehicles
worldwide in 2015. Second largest carmaker in Europe, the PSA Group
recorded sales and revenue of €54 billion in 2015. The Group
confirms its position of European leader in terms of CO2 emissions,
with an average of 104.4 grams of CO2/km in 2015. With a fleet
of 1.8 million connected vehicles on the road worldwide, the
Group is on the cutting edge of innovation in this field, and is
expanding its services as a mobility provider. It is also involved
in financing activities (Banque PSA Finance) and automotive
equipment (Faurecia). For more information, please visit
groupe-psa.com/en
Communications Division - www.groupe-psa.com/en
- +33 1 40 66 42 00 - @GroupePSA
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