Koolicar Moves up a Gear With PSA Peugeot Citroën & MAIF €18 million to Support the Growth of Peer-to-Peer Carsharing Leader
05 April 2016 - 8:40AM
Business Wire
- A tangible new step in PSA Peugeot
Citroën's commitment to mobility services
- A start-up backed by two main
players, PSA Peugeot Citroën and MAIF, forming a French trio in
support of carsharing
- An ambitious objective to make
Koolicar the leader in peer-to-peer carsharing, with 30,000 cars
fitted with its technology
Regulatory News:
On 31 March 2016, PSA Peugeot Citroën (Paris:UG) took part in
the capital increase of peer-to-peer carsharing start-up Koolicar,
becoming a shareholder alongside MAIF, Koolicar's historic partner
since 2010. The transaction represents a total amount of €18
million. Its completion is subject to the fulfilment of certain
conditions, including, if necessary, the approval of the relevant
anti-trust authorities.
Now present in around 40 French cities, with over 60,000
registered users, Koolicar started up its peer-to-peer carsharing
operations back in 2012.
Koolicar stands out as a high-potential start-up, offering
unique and innovative technology for peer-to-peer car rental in
Europe. Based on a connected box that can be fitted on any type of
vehicle – enabling keyless transactions, calculation of mileage and
lease duration, and geolocation – it makes carsharing easy. Key
advantages of the Koolicar service are its high quality,
ease-of-use and range of user options as well as its responsive,
customer-focused teams.
With two major French organisations, PSA Peugeot Citroën and
MAIF, supporting its growth, the French start-up will be able to
step up its strategic growth plan and obtain the means to equip up
to 30,000 cars with its technology, thereby becoming a global
player in the carsharing market. In addition, its team will also be
expanded from 30 to 100 employees in Paris and Montreal, with
new positions to be created in IT, marketing and customer
service.
In a market fuelled by the emergence of the collaborative
economy, business in carsharing segment is booming. PSA Peugeot
Citroën estimates that there will be 10-40 million users by 2020 in
the five largest European economies.
Commenting on the new agreement, Brigitte Courtehoux, PSA
Peugeot Citroën's Senior Vice-President, Connected Services and
Mobility said: "Our acquisition of a stake in Koolicar is another
step forward in our strategy as a mobility services operator. We
want to operate right alongside our customers to provide them with
the best mobility solutions."
Stéphane Savouré, the founder of Koolicar said: "In a few
short years, France has emerged as the global leader of the sharing
economy. We are at the heart of this transformation and we are
proud to have our growth supported by two major French groups
which, apart from their financial support, will be providing us
with market access, as well as technical and manufacturing
expertise."
Pascal Demurger, Managing Director of MAIF said: "MAIF Avenir,
our dedicated innovation, digital and collaborative economy fund,
made Koolicar its first investment back in 2014. The start-up has
developed a technology that facilitates the peer-to-peer carsharing
experience and today offers a genuine, close-to-the customer
service of very high quality. We are proud to be supporting its
growth and opening this new chapter alongside a manufacturer like
PSA Peugeot Citroën. This new step forward attests to both the
boldness and the relevance of our strategy in the collaborative
economy."
About PSA Peugeot CitroënWith its three world-renowned
brands, Peugeot, Citroën and DS, PSA Peugeot Citroën sold
3 million vehicles worldwide in 2015. The second largest
carmaker in Europe, PSA Peugeot Citroën recorded sales and revenue
of €54 billion in 2015. The Group confirms its position of
European leader in terms of CO2 emissions, with an average of
104.4 grams of CO2/km in 2015, and is currently the leader in
connected vehicles, with a fleet of 1.8 million connected vehicles
on the road worldwide. It is also involved in financing activities
(Banque PSA Finance) and automotive equipment (Faurecia).For more
information, please visit www.psa-peugeot-citroen.com
About KoolicarKoolicar was founded in 2011 by Stephane
Savouré. It offers an innovative system whereby car renters can
access a vehicle without needing to exchange keys or sign a
contract. To ensure both car owners' and car renters' serenity and
safety, Koolicar rigorously selects its members to form a
trust-based community of car sharers. The insurance and assistance
are provided by MAIF. Koolicar offers a real alternative to the
private use of a vehicle, making it easier for users to get around
at lower cost, and for owners to reduce costs associated with their
car. The service is available in about 40 cities in France. This
ambitious, environmentally-responsible initiative has received the
support of the public authorities and is a winner of the
Investissements d'Avenir (Investing in the Future) programme
supported by ADEME (French Agency for Environment and Energy
Management).For more information, please visit www.koolicar.com
About MAIF AvenirMAIF Avenir is an investment fund
dedicated to financing innovation, digital business and the
collaborative economy, which are key investment priorities for
MAIF. In practical terms, the new fund will invest in start-ups to
enable MAIF to develop new services for members, gain access to new
communities, innovate, better understand the digital economy, new
technologies and new usage patterns, and take advantage of the
energy that drives these start-ups as well as their ways of
working, in order to achieve greater agility. MAIF Avenir has been
allocated a budget of €125 million until 2018, representing an
average of €30 million per year.For more information, please visit
www.maif.com
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version on businesswire.com: http://www.businesswire.com/news/home/20160404006774/en/
Media Contact:PSA Peugeot
CitroënLaure de Servigny, +33 (0)1 40 66 35
42laure.deservigny@mpsa.comMarguerite Hubsch, +33 (0)6 78 80 09
53marguerite.hubsch@mpsa.comorKoolicarPepper Menthe
CommunicationSamira Chakkaf Andalouci, +33 (0)7 86 11 14
52samira@peppermenthe.comSophie Lozach, +33 (0)6 63 17 36
43sophie@peppermenthe.comorMAIFSylvie Le Chevillier, +33
(0)5 49 73 75 60sylvie.le.chevillier@maif.frGarry Menardeau, +33
(0)5 49 73 75 86garry.menardeau@maif.fr
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