Production of a New Premium Compact Segment Vehicle Attributed to PSA Peugeot Citroën’s Poissy Plant
23 Februar 2015 - 10:10AM
Business Wire
Regulatory News:
PSA Peugeot Citroën (Paris:UG):
In accordance with the commitments made within the framework of
the New Social Contract, Carlos Tavares, Chairman of the PSA
Peugeot Citroën Managing Board, today informed employees and labour
union representatives at the Poissy plant that the site has been
attributed production of a new premium compact segment vehicle.
The new model, which is part of the Back in the Race product
plan, is intended to contribute more specifically to the
development of the DS brand in a very fast-growing market segment.
It will extend the brand’s B-segment line-up alongside the DS3.
Production will be carried out on the new EMP1 platform, which
is being launched at Poissy. The project will be supported by more
than €150 million in capital expenditure.
As part of the New Social Contract, PSA Peugeot Citroën made a
commitment to announce the launch of at least one model in each of
its assembly plants in France over the 2014-2016 period. With
today's announcement concerning Poissy and earlier announcements
concerning Sevelnord, Rennes, Sochaux and two new body styles at
Mulhouse, the Group is delivering on this promise.In addition, with
more than 971,000 vehicles made in France in 2014 generating a
trade surplus of €4.7 billion for France, PSA Peugeot Citroën is on
track to meet its New Social Contract commitment of producing one
million vehicles in France in 2016.The Group has initiated an
ambitious plant modernisation programme to achieve its goal of
maintaining a strong industrial base in France while improving its
manufacturing resources’ cost performance. More than €1.5 billion
will be committed over three years to optimise the supply chain,
make plants more compact, simplify flows and carry out other
upgrades.
In his comments, Carlos Tavares declared: “I have come to
announce that Poissy has been chosen to produce a new vehicle that
will extend our DS premium brand's line-up on the new EMP1
platform. This decision reaffirms Poissy’s know-how and its mission
to be a centre of excellence for premium compact vehicles for the
Group's three brands."
About PSA Peugeot CitroënWith its three world-renowned
brands, Peugeot, Citroën and DS, PSA Peugeot Citroën sold 3 million
vehicles worldwide in 2014. The second largest carmaker in Europe,
PSA Peugeot Citroën recorded sales and revenue of €54 billion in
2014. The Group confirms its position of European leader in terms
of CO2 emissions, with an average of 110.3 grams of CO2/km in
2014. PSA Peugeot Citroën has sales operations in 160 countries. It
is also involved in financing activities (Banque PSA Finance) and
automotive equipment (Faurecia).For more information, please visit
www.psa-peugeot-citroen.com
Communications Division - 75 avenue de la
Grande-Armée - 75116 Paris, France+33 1 40 66 42 00 –
psa-peugeot-citroen.com – @PSA_news
PSA Peugeot CitroënMedia
contact: +33 1 40 66 42 00
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